AI Tool Atlas

VideoDocumented overviewLast checked Oct 1, 2026

Palette: Pricing, Features & Best Use Cases

Multimodal studio for generating, editing and storyboarding video and images, with model routing.

Palette homepage screenshot, video AI tool

Our take: Consider Palette if you want a single prompt-driven studio for generating, editing and storyboarding video and images across several models, and are willing to book a call because no pricing is published.

Main limitation: No public pricing; access is through booking a call.

By the AI Tool Atlas editors. Based on the vendor's official documentation; we have not tested this product hands-on. What “documented overview” means

Who Palette fits

Consider Palette if you want a single prompt-driven studio for generating, editing and storyboarding video and images across several models, and are willing to book a call because no pricing is published. Based on the vendor's documentation, not on a hands-on test.

Best for: Marketing teams

Also a good fit for

  • Video creators
  • Training content teams

Consider another tool if no public pricing found

Or if

  • Account required via SMS code or email
  • Terms page labeled a starter template

Palette pricing and usage limits

Prices checked Oct 1, 2026 on the official US pricing page. Prices and limits change often.

Paid plans: what changes as you upgrade

What is Palette, and how does it work?

Palette, from Palette Technology, Inc., is a studio for generating and editing video, images, audio and characters from prompts and references. It offers storyboard and character-consistency tools and routes work across several third-party video models. The Terms of Service say the platform also offers an API. No public pricing was found; the site invites visitors to book a call.

Palette homepage — screenshot of the video AI tool, Oct 2, 2026
Palette's official site: how the product presents itself. palettelabs.com, captured Oct 2, 2026

What you provide and what you get back

How Palette works: what you provide, where it runs and what you get backYOU PROVIDEYour inputPrompts, images, documents or ref…Character and brand assetsStoryboard direction for audience…VIDEOPaletteWeb, APIprice not publishedno free tieraccount requiredchecked Oct 1, 2026YOU GET BACKThe resultGenerated video, images and audioEdited scenesStoryboards with consistent chara…input → Palette → output · from the vendor's own pages, no hands-on test unless stated
What you give Palette and what comes back, from its documentation

You provide

  • Prompts, images, documents or references
  • Character and brand assets
  • Storyboard direction for audience and pacing

You get back

  • Generated video, images and audio
  • Edited scenes
  • Storyboards with consistent characters

Where you can use it

Platforms
Web, API
Account
Required
Formats
Video, images, audio, characters
Models
Several third-party video models
Storyboarding
Audience, pacing, visual intent controls
Access
Book a call or sign up
Pricing
Not public

Best use cases for Palette

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Generate marketing video ads

Who
Marketing teams
You provide
A product brief and reference images
Expected result
Video ads in several formats
Plan needed
Contact sales
Limitation
No published pricing source (opens in a new tab)

Create training course content

Who
Learning and development teams
You provide
Course scripts and documents
Expected result
Training video content
Plan needed
Contact sales
Limitation
Account via SMS code or email source (opens in a new tab)

Storyboard scenes

Who
Filmmakers and creators
You provide
A scene idea
Expected result
A storyboard with consistent characters
Plan needed
Contact sales
Limitation
Output quality relies on underlying third-party models source (opens in a new tab)

Palette features and their limits

Palette homepage — screenshot of the video AI tool, Oct 2, 2026
Feature overview on the official site. palettelabs.com, captured Oct 2, 2026

Prompt-to-video generation

Generates video from a prompt, image, document or reference Turns one source into several formats

Access: Account requiredLimit: Routes across third-party models source (opens in a new tab)

Plain-language editing

Edits scenes in plain language, like replacing an object or restyling Avoids re-prompting from scratch

Access: Account requiredLimit: Edits depend on source clip source (opens in a new tab)

Storyboard controls

Lets you set audience, pacing and visual intent in storyboard controls Makes direction repeatable

Access: Account requiredLimit: Controls are described at a high level only source (opens in a new tab)

Character consistency

Keeps a character consistent across a sequence Maintains identity between shots

Access: Account requiredLimit: Consistency across very long sequences not documented source (opens in a new tab)

Palette pros and cons

Where Palette is strong

Limitations to check before paying

How to use Palette for generating and storyboarding a video

Set up Palette

  1. Book a call or open palettelabs.com/signup
  2. Sign up with a phone number (SMS code) or email
  3. Open the studio canvas

Example: generating and storyboarding a video

  1. Give Palette a prompt plus a reference image
  2. Define the character and set audience and pacing in the storyboard
  3. Generate the scene
  4. Ask for edits in plain language, such as replacing an object

Review and export the result

  1. Check the character looks the same across scenes
  2. Compare the cut with your storyboard pacing
Example prompt suggested by our editors (not a recorded output of the product)
A 20-second product ad for a reusable water bottle, bright kitchen morning, same woman in every shot

Palette API

API access and separate billing

Palette has no public API in its official documentation. Terms of Service mention an API; no docs seen.

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Palette is processor for customer prompts, scripts, uploads and outputs; controller for visitor data. The page is labeled a starter template.

Controls for business users

  • Subprocessor and security pages published

Policies: palettelabs.com/privacy

Palette alternatives by need

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Runway: better suited to

Kling AI: better suited to

Luma: better suited to

Synthesia: better suited to

Alternatives
AlternativeWhen to choose itPricingLimitation
Runway——Compare
Kling AI——Compare
Luma——Compare
Synthesia——Compare

Explore Palette further

Best Palette alternativesTools for the same job, by need and starting price.Best AI video generator toolsOur picks in this category, compared by price and free tiers.

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    Palette FAQ

    Does Palette have public pricing?

    No. The pricing page was not available and the site invites you to book a call. source (opens in a new tab)

    What can Palette make?

    Video, images, audio and characters from prompts and references, plus storyboards. source (opens in a new tab)

    Does Palette have an API?

    The Terms of Service say the platform offers an API, but no docs were available. source (opens in a new tab)

    How do I sign up?

    With a phone number via SMS code or with email. source (opens in a new tab)

    Who owns my content?

    Per the privacy page, the customer is controller of prompts and outputs and Palette processes on their behalf. source (opens in a new tab)

    Sources and review methodology

    Official sources and verification dates

    Not verified: Pricing; Free tier; Output resolution and length; Docs (not available); Commercial use terms.

    How we documented and maintain this page

    Every fact about Palette above comes from the 3 official pages listed here, last compared on Oct 1, 2026; we have not run Palette ourselves, so it has no editorial score. How we check and re-check pages.

    Article updated Oct 2, 2026; prices checked Oct 1, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error