Baby (Free Forever) Web
Free source (opens in a new tab)
Month
For: Early explorers
Limits
- 1,000 messages
- 1 chatbot
Includes
- WhatsApp, Instagram, Facebook, Telegram, website
- Unified inbox
1 more
- LLM knowledge base
Chat assistantsDocumented overviewLast checked Sep 29, 2026
BotPenguin: Pricing, Features & Best Use Cases
No-code builder for AI agents, chatbots and voice agents on WhatsApp, Instagram, Facebook, Telegram, phone and web.
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Our take: Choose BotPenguin if a small business wants a no-code chatbot or WhatsApp agent starting on a free plan, accepting that message packs and AI training storage cost extra.
Main limitation: Message and AI-message packs are paid add-ons, and paid tiers are listed only as 'custom pricing starts at'.
Who should use BotPenguin
Choose BotPenguin if a small business wants a no-code chatbot or WhatsApp agent starting on a free plan, accepting that message packs and AI training storage cost extra. Based on the vendor's documentation, not on a hands-on test.
Best for: Small businesses automating customer chat
Also a good fit for
- Marketing and sales teams using WhatsApp
- Agencies reselling white-label bots
Consider another tool if message and AI message packs are paid add-ons
Or if
- Data training storage is an extra paid add-on
- Paid plan prices are shown as 'starting at' custom pricing
BotPenguin pricing and usage limits
Prices checked Sep 29, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
Free Forever plan, no credit card, 1,000 messages and 1 chatbot.
7-day free trial on paid plans, no card.
Paid plans: what changes as you upgrade
Little Web
$29/mo source (opens in a new tab)
Month
For: Leads, bookings and bulk messaging
Limits
- 3,000 messages
- 5 chatbots
1 more
- 5 team members
Includes
- Appointment booking
- WhatsApp bulk messaging
2 more
- Instagram DM automation
- 30+ integrations
King Web
$99/mo source (opens in a new tab)
Month
For: High-volume businesses
Limits
- 12,000 messages
- Unlimited chatbots and agents
1 more
- 10 team members
Includes
- MS Teams
- WhatsApp flows
2 more
- 50+ integrations
- GPT-5 and other models
Emperor Web
$990/mo source (opens in a new tab)
Month
For: Enterprises
Limits
- Messages as per need
- Unlimited team members
Includes
- WeChat, LINE, Viber, SMS, Slack
- Custom integrations
1 more
- Build-it-for-you
Usage caps, credits and extra costs
Message packs from $5/mo and data-training storage add-ons; Meta charges for WhatsApp passed through without markup.
Not stated.
What is BotPenguin, and how does it work?
BotPenguin is a no-code platform for building AI agents, chatbots and voice agents that handle lead generation, sales, marketing and customer support. Channels include WhatsApp, Instagram, Facebook, Telegram, Microsoft Teams, SMS, phone and websites. It includes a unified inbox, live chat, no-code flows, LLM integrations, analytics and 80+ integrations. iOS and Android apps are listed on the site.
What you provide and what you get back
You provide
- Chat flows and intents set in a no-code builder
- Knowledge base content from websites, PDFs and FAQs
- Customer messages from WhatsApp, Instagram, Facebook, Telegram, web
You get back
- Automated chatbot and AI agent replies
- Captured leads
- Booked appointments
- Analytics reports
Where you can use it
- Platforms
- Web, Mobile
- Account
- Required
- Channels
- WhatsApp, Instagram, Facebook, Telegram, website, Teams, SMS, phone
- Models
- GPT-5, Gemini, Claude, Llama, DeepSeek
- Integrations
- 30+ Little, 50+ King
- Mobile apps
- iOS and Android
What people use BotPenguin for
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Capture leads on WhatsApp or the website
- Who
- Small-business marketers
- You provide
- A chat flow with lead questions
- Expected result
- Leads stored and emailed
- Plan needed
- Free and up
- Limitation
- Message limits per plan source (opens in a new tab)
Book appointments automatically
- Who
- Service businesses
- You provide
- Calendar connection and chat flow
- Expected result
- Bookings made inside chat
- Plan needed
- Little and up
- Limitation
- Google Calendar or SimplyBook needed source (opens in a new tab)
Customer support automation
- Who
- Support teams
- You provide
- FAQ, PDF and website content
- Expected result
- AI answers with human handoff via live chat
- Plan needed
- Free and up
- Limitation
- AI answers share the message limit source (opens in a new tab)
White-label bots for clients
- Who
- Agencies
- You provide
- Client chatbots
- Expected result
- Branded bots resold to clients
- Plan needed
- Paid or higher
- Limitation
- Terms not captured in reviewed pages source (opens in a new tab)
BotPenguin features and their limits
No-code agent and chatbot builder
Lets users build chatbots and AI agents with drag-and-drop flows and templates. Launch without developers.
Omnichannel unified inbox
Merges conversations from all channels in one inbox. One place to answer customers.
Live chat handoff
Passes conversations from the bot to a human agent. Keeps complex cases with staff.
Voice agents
Builds AI voice agents for phone calls. Automates call handling.
BotPenguin: strengths and limits
Where BotPenguin is strong
- Free forever plan with no credit card Chatbots can be tested at no cost documented source (opens in a new tab)
- Many messaging channels from one platform No separate tools per channel documented source (opens in a new tab)
- iOS and Android apps for agents Handle chats on the go documented source (opens in a new tab)
- Paid plans start at a listed $29/mo Small budgets can start documented source (opens in a new tab)
- Supports GPT-5, Gemini, Claude, Llama and DeepSeek on King Model choice flexible documented source (opens in a new tab)
Limitations to check before paying
- Message and AI message packs are paid add-ons Usage beyond plan costs more documented source (opens in a new tab)
- Data training storage is an extra paid add-on Bigger knowledge bases cost extra documented source (opens in a new tab)
- Prices labelled 'starting at' Final cost unclear documented source (opens in a new tab)
- Account required No anonymous trials documented source (opens in a new tab)
- Free plan limited to 1,000 messages and 1 chatbot Production use outgrows it documented source (opens in a new tab)
How to use BotPenguin for building a WhatsApp lead-capture chatbot
Set up BotPenguin
- Sign up on botpenguin.com for the free plan
- Create a new chatbot and choose WhatsApp or website
- Connect the channel account
- Add your website or PDF as AI knowledge source
Example: building a WhatsApp lead-capture chatbot
- Open the chat-flow templates and pick lead generation
- Edit questions for name, phone and need
- Turn on lead notification by email on a paid plan
- Publish the bot
Review and export the result
- Send a test message and confirm the flow
- Check the lead appears in the unified inbox
BotPenguin API
API access and separate billing
BotPenguin has no public API in its official documentation. External APIs can be called from chat flows
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Customer conversations and trained knowledge content are processed to run bots.
Not stated on reviewed pages.
Not stated.
Commercial use and plan restrictions
Not stated.
Advanced security modules on Emperor.
Controls for business users
- 2048-bit SSL
- Advanced security modules (Emperor)
BotPenguin alternatives by need
"Better suited" is based on documented features and pricing, not on a head-to-head test.
ChatGPT: better suited to
Zapier: better suited to
Make: better suited to
Explore BotPenguin further
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BotPenguin FAQ
Is BotPenguin free?
Yes, the Baby plan is free forever with 1,000 messages and 1 chatbot, no credit card required. source (opens in a new tab)
What do paid plans cost?
Little starts at $29/month (3,000 messages, 5 chatbots) and King at $99/month (12,000 messages, unlimited chatbots); Emperor starts at $990/month. source (opens in a new tab)
Is there a trial for paid plans?
Yes, a 7-day free trial with no credit card needed. source (opens in a new tab)
Which AI models can King plan bots use?
GPT-5 plus Gemini, Claude, Llama and DeepSeek. source (opens in a new tab)
Does BotPenguin charge extra for WhatsApp?
The page says no markup on Meta charges, so Meta's fees pass through at cost. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- BotPenguin homepage homepage · checked Oct 1, 2026
- BotPenguin pricing pricing · checked Oct 1, 2026
Not verified: Annual price; Add-on pack details; Training policy; Privacy page.
How we documented and maintain this page
Every fact about BotPenguin above comes from the 2 official pages listed here, last compared on Sep 29, 2026; we have not run BotPenguin ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 10, 2026; prices checked Sep 29, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error