Baby (Free Forever) Web
Free source (opens in a new tab)
Month
For: Early explorers
Limits
- 1,000 messages
- 1 chatbot
Includes
- WhatsApp, Instagram, Facebook, Telegram, website
- Unified inbox
1 more
- LLM knowledge base
Chat assistants · pricing
BotPenguin pricing in 2026: Baby, Little, King and Emperor explained
Choose BotPenguin if a small business wants a no-code chatbot or WhatsApp agent starting on a free plan, accepting that message packs and AI training storage cost extra.
- Starting price
- $29/mo (Little)
- Free option
- Yes
- Plans
- 4
- Prices checked
- Sep 29, 2026
BotPenguin plans and what they include
BotPenguin names its tiers after a royal family, and only the free one is a fixed price. Baby (Free Forever) needs no card and gives 1,000 messages and 1 chatbot across WhatsApp, Instagram, Facebook, Telegram and the website, with a unified inbox and an LLM knowledge base. Little is labelled "custom pricing starts at" $29 per month, with 3,000 messages, 5 chatbots and 5 team members, adding appointment booking, WhatsApp bulk messaging and Instagram DM automation.
King starts at $99 per month for 12,000 messages, unlimited chatbots and agents and 10 team members. Emperor starts at $990 per month with messages as needed, unlimited team members, extra channels and a build-it-for-you service. Paid plans have a 7-day free trial without a card. Prices checked on 2026-09-29.
BotPenguin plans compared
| Plan | Price | Billing | Who it is for | Key limits | API |
|---|---|---|---|---|---|
| Baby (Free Forever) Web |
Free | Monthly | Early explorers | 1,000 messages; 1 chatbot | Not stated |
| Little Web |
$29/mo | Monthly | Leads, bookings and bulk messaging | 3,000 messages; 5 chatbots; 5 team members | Not stated |
| King Web |
$99/mo | Monthly | High-volume businesses | 12,000 messages; Unlimited chatbots and agents; 10 team members | Not stated |
| Emperor Web |
$990/mo | Monthly | Enterprises | Messages as per need; Unlimited team members | Not stated |
Which BotPenguin plan to pick
| If you | Pick | Why |
|---|---|---|
| you are exploring chatbots for the first time | Baby (Free Forever) | 1,000 messages and 1 chatbot with no credit card, but production use outgrows it. |
| you want lead capture, bookings or bulk WhatsApp messages | Little, from $29/mo | 3,000 messages, 5 chatbots, appointment booking and WhatsApp bulk messaging. |
| you handle high message volume with a team | King, from $99/mo | 12,000 messages, unlimited chatbots and agents, WhatsApp flows and 50+ integrations. |
| you are an enterprise needing custom channels or integrations | Emperor, from $990/mo | Unlimited team members, WeChat, LINE, Viber, SMS and Slack, custom integrations and a build-it-for-you service. |
What is free, what costs extra
Free access and trial
Free Forever plan, no credit card, 1,000 messages and 1 chatbot.
7-day free trial on paid plans, no card.
Extra costs and taxes
Message packs from $5/mo and data-training storage add-ons; Meta charges for WhatsApp passed through without markup.
Not stated.
Costs that are easy to miss
- Paid prices are labelled "custom pricing starts at", so your final cost is unclear until you configure a plan.
- Message and AI-message packs are paid add-ons, starting from $5 per month.
- Data-training storage is an extra paid add-on, so bigger knowledge bases cost more.
- Meta charges for WhatsApp are passed through without markup.
- An account is required, so there are no anonymous trials.
BotPenguin pricing and usage limits
Prices checked Sep 29, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
Free Forever plan, no credit card, 1,000 messages and 1 chatbot.
7-day free trial on paid plans, no card.
Paid plans: what changes as you upgrade
Little Web
$29/mo source (opens in a new tab)
Month
For: Leads, bookings and bulk messaging
Limits
- 3,000 messages
- 5 chatbots
1 more
- 5 team members
Includes
- Appointment booking
- WhatsApp bulk messaging
2 more
- Instagram DM automation
- 30+ integrations
King Web
$99/mo source (opens in a new tab)
Month
For: High-volume businesses
Limits
- 12,000 messages
- Unlimited chatbots and agents
1 more
- 10 team members
Includes
- MS Teams
- WhatsApp flows
2 more
- 50+ integrations
- GPT-5 and other models
Emperor Web
$990/mo source (opens in a new tab)
Month
For: Enterprises
Limits
- Messages as per need
- Unlimited team members
Includes
- WeChat, LINE, Viber, SMS, Slack
- Custom integrations
1 more
- Build-it-for-you
Usage caps, credits and extra costs
Message packs from $5/mo and data-training storage add-ons; Meta charges for WhatsApp passed through without markup.
Not stated.
How much BotPenguin costs per year
At the listed prices, a single user pays between $348 and $11,880 a year on the fixed-price plans, or nothing on the free tier within its limits. Annual billing discounts, taxes and usage-based extras are listed per plan above where the vendor publishes them.
BotPenguin FAQ
Is BotPenguin free?
Yes, the Baby plan is free forever with 1,000 messages and 1 chatbot, no credit card required. source (opens in a new tab)
What do paid plans cost?
Little starts at $29/month (3,000 messages, 5 chatbots) and King at $99/month (12,000 messages, unlimited chatbots); Emperor starts at $990/month. source (opens in a new tab)
Is there a trial for paid plans?
Yes, a 7-day free trial with no credit card needed. source (opens in a new tab)
Which AI models can King plan bots use?
GPT-5 plus Gemini, Claude, Llama and DeepSeek. source (opens in a new tab)
Does BotPenguin charge extra for WhatsApp?
The page says no markup on Meta charges, so Meta's fees pass through at cost. source (opens in a new tab)
Does BotPenguin have a free plan?
Yes. Baby (Free Forever) needs no credit card and includes 1,000 messages and 1 chatbot.
Is there a free trial for paid BotPenguin plans?
Yes, a 7-day free trial on paid plans, with no card required.
What happens if I use more messages than my plan includes?
Message and AI-message packs are sold as add-ons, from $5 per month.
More about BotPenguin
- Full BotPenguin guide: features, use cases, how-to and sources.
- BotPenguin alternatives with their prices.
- Best chat assistants tools compared by price.
- LLM API token cost calculator if you pay per token instead of per seat.