Our take: Botmaker fits mid-size and large businesses, especially in Latin America, that want AI agents answering customers on WhatsApp, Instagram, voice and email, with a live-chat handoff to human agents.
Main limitation: There is no free tier beyond 300 initial conversations, and paid plans start at $149 per month with conversation caps and per-conversation overage fees.
By the AI Tool Atlas editors.
Based on the vendor's official documentation; we have not tested this product hands-on. What “documented overview” means
Who Botmaker fits
Botmaker fits mid-size and large businesses, especially in Latin America, that want AI agents answering customers on WhatsApp, Instagram, voice and email, with a live-chat handoff to human agents. Based on the vendor's documentation, not on a hands-on test.
Best for: Businesses supporting customers on WhatsApp
Also a good fit for
Teams needing multi-channel bots
Consider another tool if cheapest paid plan is $149/mo
Or if
Extra conversations are billed per conversation
Conversation caps per plan (3,000 on Standard)
Botmaker pricing and usage limits
Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
The official Botmaker pricing page as we saw it. botmaker.com, captured Oct 1, 2026
Free access and trial conditions
Opening a Botmaker account is free and includes up to 300 free initial conversations.
WhatsApp Business Platform account opening is a one-time $99 fee; push notifications cost WhatsApp's rate plus a 20% service fee; extra conversations $0.05 to $0.07 each.
Not stated.
What is Botmaker, and how does it work?
Botmaker is a conversational platform for building autonomous AI agents and connecting them to messaging channels such as WhatsApp, Instagram, Messenger, voice and websites. The site lists agents for messaging, e-mail and voice, live chat, analytics and a mobile app.
Pricing is monthly by conversation volume, with a free account and 300 free initial conversations. Larger needs go through an Enterprise request.
Botmaker's official site: how the product presents itself. botmaker.com, captured Oct 1, 2026
What you provide and what you get back
What you give Botmaker and what comes back, from its documentation
You provide
Prompts describing the agent's behavior
Customer messages from WhatsApp, Instagram, email or calls
Feature overview on the official site. botmaker.com, captured Oct 1, 2026
AI agents for messaging, e-mail and voice
Runs LLM-driven agents that read, classify and reply across messaging, email and phone. Automates end-to-end processes through connections to your systems.
Sends WhatsApp campaigns and reminders to new numbers or after the 24-hour window. Drives sales with templated outreach.
Access: Paid add-on at WhatsApp cost plus 20%Limit: Each account is reviewed individually by WhatsApp.source (opens in a new tab)
Botmaker: strengths and limits
Reasons to choose Botmaker
Free account with 300 free initial conversations You can build and test a bot before paying anything.documentedsource (opens in a new tab)
Unlimited bots on all listed paid plans Adding use cases does not require extra bot licences.documentedsource (opens in a new tab)
Supports many messaging channels One platform can cover your customers' preferred apps.documentedsource (opens in a new tab)
Paid plans include agent seats Support staff can join conversations without paying per seat on the entry tiers.documentedsource (opens in a new tab)
Free Botmaker Academy courses Free courses on building agents and connecting MCPs and APIs shorten onboarding.documentedsource (opens in a new tab)
Check before paying for Botmaker
Cheapest paid plan is $149/mo Small businesses may find $149 high for light use.documentedsource (opens in a new tab)
Extra conversations are billed per conversation Busy months add fees of $0.05 to $0.07 per conversation.documentedsource (opens in a new tab)
Conversation caps per plan (3,000 on Standard) High-volume use of the Standard plan can outgrow 3,000 conversations quickly.documentedsource (opens in a new tab)
Enterprise pricing only on request Large deployments cannot see their cost without talking to sales.documentedsource (opens in a new tab)
WhatsApp one-time fee Opening a WhatsApp Business Platform account costs $99 extra.documentedsource (opens in a new tab)
How to use Botmaker for launching a WhatsApp support agent
Set up Botmaker
Create a free Botmaker account from the pricing page.
Choose self-service setup or book an account manager.
Open the WhatsApp Business Platform account (one-time $99 fee) and connect the number.
Start from the pre-configured bot and describe the agent's behavior in a prompt.
Example: launching a WhatsApp support agent
Write the agent prompt covering opening hours, returns and escalation rules.
Connect your CRM or order system so the agent can look up orders.
Test the conversation inside the platform.
Enable live chat handoff for your support agents.
Publish the agent on the WhatsApp channel.
Review and export the result
Review the dashboard for resolved versus escalated conversations.
Track conversation count against the plan cap.
Read transcripts to catch wrong answers.
Example prompt suggested by our editors (not a recorded output of the product)
You are the support agent for an online shoe store. Answer order and returns questions, ask for the order number, and hand over to a human agent for refunds.
Botmaker API
Plan comparison on the official pricing page. botmaker.com, captured Oct 1, 2026
API access and separate billing
Botmaker has no public API in its official documentation. Integrations with CRM, ERP, payment systems, ecommerce and your own APIs; MCP connection courses exist.
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Handles customer conversations on your channels; the privacy page was not available.
Best Botmaker alternatives for different needs
"Better suited" is based on documented features and pricing, not on a head-to-head test.
Standard is $149 per month for 3,000 conversations, Scale $249 for 5,000, Pro $499 for 10,000, and Enterprise is by request. source (opens in a new tab)
At WhatsApp's own cost plus a 20% service fee, while replies inside the 24-hour user window are free. source (opens in a new tab)
Can someone set up the bot for me?
Yes, the Account Manager option has a consultant help you set up the bot; self-service starts you with a pre-configured bot. source (opens in a new tab)
Not verified: Privacy policy (not available); Documentation (not available); Voice agent pricing; Training and retention terms.
How we documented and maintain this page
Every fact about Botmaker above comes from the 2 official pages listed here, last compared on Oct 1, 2026; we have not run Botmaker ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 10, 2026; prices checked Oct 1, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error
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