VideoDocumented overviewLast checked Oct 5, 2026

HeyGen: Pricing, Features & Best Use Cases

HeyGen creates AI avatar videos, translations and localized video from text or a photo.

Is HeyGen right for you?

Choose HeyGen when you need avatar-led video in many languages without filming, and start on the free plan to judge avatar quality before paying for credits. Based on the vendor's documentation, not on a hands-on test.

Best for: Creators

Also a good fit for

  • Marketers
  • Teams localizing video

Consider another tool if free plan limited to 3 videos/month, 1 min each

Or if

  • Paid plans use credits
  • Business adds $20 per extra seat

HeyGen pricing and usage limits

Prices checked Oct 5, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.

HeyGen pricing page with plans and prices — screenshot of the video AI tool, Oct 5, 2026
The official HeyGen pricing page as we saw it. heygen.com, captured Oct 5, 2026

Free access and trial conditions

Free plan: 3 videos per month, up to 1 minute each.

No separate trial stated on the fetched page.

Paid plans: what changes as you upgrade

Free web

Free source (opens in a new tab)

Month

For: Trying HeyGen

Limits

  • 3 videos per month
  • Videos up to 1 minute
1 more
  • 1 Custom Video Avatar

Includes

  • Avatar IV access
  • 500+ stock avatars
1 more
  • 30+ languages

API billed separately

Creator web

$29/mo source (opens in a new tab)

Month

Seed shows $24/mo with yearly billing; yearly toggle not confirmed on the fetched page, so no annual price recorded.

For: Solo creators

Limits

  • 600 credits
  • Videos up to 30 minutes
1 more
  • 1080p export

Includes

  • Voice cloning
  • 175+ languages
2 more
  • Credit rollovers
  • Watermark removal

API billed separately

Pro web

$49/mo source (opens in a new tab)

Month

For: Advanced creators

Limits

  • 1,000 credits
  • Videos up to 30 minutes
1 more
  • 4K export

Includes

  • Faster processing
  • Edit and proofread translation script
1 more
  • All Advanced AI models

API billed separately

Business web

$149/mo source (opens in a new tab)

Month

Additional seats $20 per seat per month.

For: Teams

Limits

  • 1,500 credits
  • Videos up to 60 minutes
1 more
  • 2x concurrency vs Pro

Includes

  • SAML/SSO
  • 5 Custom Video Avatars
1 more
  • SCORM export, LMS integrations

API billed separately

Enterprise web

Custom pricing source (opens in a new tab)

Custom

Contact sales.

For: Large organizations

Limits

  • No video duration max
  • Highest concurrency

Includes

  • SCIM
  • Team MFA
2 more
  • Dedicated customer success manager
  • Invoice billing

API billed separately

Usage caps, credits and extra costs

Business seats $20 per seat per month; some features are add-ons; API priced separately.

Not stated.

What is HeyGen, and how does it work?

HeyGen is an AI video platform for making videos starring digital avatars, with video translation and localization tools. It offers a free plan and paid credit-based plans, plus API pricing for developers.

HeyGen homepage — screenshot of the video AI tool, Oct 5, 2026
HeyGen's official site: how the product presents itself. heygen.com, captured Oct 5, 2026

What you provide and what you get back

How HeyGen works: what you provide, where it runs and what you get backYOU PROVIDEYour inputText scriptPhoto or recorded video of a pers…Existing video (for translation)PowerPoint or PDFVIDEOHeyGenWeb, APIfrom $29/mo (Creator)free tier availableaccount requiredchecked Oct 5, 2026YOU GET BACKThe resultAvatar video up to 1080p (4K on P…Translated and lip-synced videoSCORM export (Business)input → HeyGen → output · from the vendor's own pages, no hands-on test unless stated
What you give HeyGen and what comes back, from its documentation

You provide

  • Text script
  • Photo or recorded video of a person
  • Existing video (for translation)
  • PowerPoint or PDF

You get back

  • Avatar video up to 1080p (4K on Pro and above)
  • Translated and lip-synced video
  • SCORM export (Business)

Where you can use it

Platforms
Web, API
Account
Required

Where HeyGen is most useful

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Social content videos

Who
Marketers and creators
You provide
A text script and a chosen avatar
Expected result
A short talking-avatar clip for social channels
Plan needed
Free: 3 videos/month up to 1 min
Limitation
Free videos are limited to 1 minute; paid plans use credits source (opens in a new tab)

Online courses

Who
Trainers and educators
You provide
Lesson script or slides
Expected result
Avatar-narrated course modules, SCORM export on Business
Plan needed
Business for SCORM/LMS
Limitation
SCORM and LMS integrations need Business source (opens in a new tab)

Localized video translation

Who
Teams localizing video
You provide
An existing video
Expected result
The same video translated with lip-sync
Plan needed
Creator or above for 30-minute videos
Limitation
Free translation is capped at 1 minute source (opens in a new tab)

HeyGen features and their limits

HeyGen homepage — screenshot of the video AI tool, Oct 5, 2026
Feature overview on the official site. heygen.com, captured Oct 5, 2026

AI avatars (Avatar IV)

Generates a talking digital presenter from a script, with extended Avatar IV video generation on paid plans. Replaces camera shoots

Access: Free plan includes Avatar IV accessLimit: Free videos max 1 min; extended generation is paid source (opens in a new tab)

Custom video avatar

Builds an avatar from your own footage; Free has 1, Business has 5 custom video avatars. Keeps the same on-screen presenter across videos

Access: Free (1) and aboveLimit: Extra avatars are an add-on on lower plans source (opens in a new tab)

Video translator

Translates a video into other languages with matching lip movement. Reaches new audiences quickly

Access: Free (1 min) to paid (30 min)Limit: Edit and proofread translation script needs Pro source (opens in a new tab)

Talking photo

Animates a still photo to speak a script. Fast presenter without recording

Access: Photo Avatars unlimited on Creator and aboveLimit: Free plan limits not stated for this feature source (opens in a new tab)

HeyGen pros and cons

Where HeyGen is strong

Limitations to check before paying

How to use HeyGen for making a short avatar video from a script

Set up HeyGen

  1. Open heygen.com and click Get started for free.
  2. Register with an email or supported sign-in and verify it.
  3. Open the AI studio editor from the dashboard.
  4. Choose a stock avatar or your free custom video avatar.

Example: making a short avatar video from a script

  1. Paste or type the script into the scene text box.
  2. Select a voice and language.
  3. Generate a preview of the scene.
  4. Export the video once the lip-sync and pacing look right.

Review and export the result

  1. Watch the video start to finish for lip-sync and pronunciation errors.
  2. Check the exported length and watermark against your plan limits.
Example prompt suggested by our editors (not a recorded output of the product)
Welcome to Brightside Dental. In the next 45 seconds, I will show you how to book your first cleaning online, what to bring to your visit, and how our reminder texts work. Let us start with the booking page.

HeyGen integrations and API

HeyGen pricing page with plans and prices — screenshot of the video AI tool, Oct 5, 2026
Plan comparison on the official pricing page. heygen.com, captured Oct 5, 2026

Native integrations and export formats

Export: MP4 video, SCORM (Business)

API access and separate billing

HeyGen has no public API in its official documentation. Pricing page links "Explore API pricing"; docs URL not seen.

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Customer inputs and generated outputs are processed on behalf of the customer; HeyGen acts as processor for that.

Policy lists AI model training among purposes where HeyGen is controller; exact opt-out terms not read in the fetched excerpt.

Controls for business users

  • SAML/SSO (Business)
  • SCIM (Enterprise)
  • Team Member MFA (Enterprise)

Policies: heygen.com/privacy

Other tools to consider instead of HeyGen

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Synthesia: better suited to enterprise-style avatar training videos

Descript: better suited to editing video by editing text

Runway: better suited to generative video clips

ElevenLabs: better suited to realistic voice and dubbing

Alternatives
AlternativeWhen to choose itPricingLimitation
Synthesiayou need a different avatar librarySee the alternative profileSee profileCompare
Descriptyou mainly edit recorded footageSee the alternative profileNo avatar-first focusCompare
Runwayyou need cinematic generated scenesSee the alternative profileNot presenter-focusedCompare
ElevenLabsyou only need audioSee the alternative profileNo avatar video

Explore HeyGen further

Related to HeyGen

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    HeyGen FAQ

    How long can a free HeyGen video be?

    Up to 1 minute, and the Free plan allows 3 videos per month. source (opens in a new tab)

    What do I get on Creator versus Pro?

    Creator ($29/mo) has 600 credits and 1080p export; Pro ($49/mo) has 1,000 credits, 4K export and faster processing. Both allow 30-minute videos. source (opens in a new tab)

    Does HeyGen charge per team member?

    Business is $149/mo and extra seats are $20 per seat per month. source (opens in a new tab)

    Which plan do I need for SCORM and LMS?

    Business lists SCORM export and LMS integrations; Enterprise includes everything in Business. source (opens in a new tab)

    Is there an API?

    Yes; the pricing page links to separate API pricing. source (opens in a new tab)

    Sources and review methodology

    Official sources and verification dates

    Not verified: Annual price mapping (yearly toggle not confirmed); Data retention period; Commercial-use terms; Mobile app; API docs URL; US availability.

    How we documented and maintain this page

    Every fact about HeyGen above comes from the 3 official pages listed here, last compared on Oct 5, 2026; we have not run HeyGen ourselves, so it has no editorial score. How we check and re-check pages.

    Article updated Oct 5, 2026; prices checked Oct 5, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error