VideoDocumented overviewLast checked Oct 1, 2026

Jockey by TwelveLabs: Pricing, Features & Best Use Cases

TwelveLabs video-understanding agent for searching and analyzing video libraries, via Claude connector or API.

Who Jockey by TwelveLabs fits

Jockey suits marketing teams, creators and developers who want to ask questions of a video library in plain language, either inside Claude or through the TwelveLabs API. Based on the vendor's documentation, not on a hands-on test.

Best for: Marketing teams with ad libraries

Also a good fit for

  • Creators with large archives
  • Developers

Consider another tool if labeled research preview

Or if

  • Limited sign-ups noted
  • Free tier has basic rate limits

Jockey by TwelveLabs pricing and usage limits

Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.

Jockey by TwelveLabs pricing page with plans and prices — screenshot of the video AI tool, Oct 1, 2026
The official Jockey by TwelveLabs pricing page as we saw it. twelvelabs.io, captured Oct 1, 2026

Free access and trial conditions

Free plan with 5GB and basic rate limits.

No separate trial; Try for free uses the Free plan.

Paid plans: what changes as you upgrade

Free web

Free source (opens in a new tab)

Month

For: Exploring the basics

Limits

  • 5GB knowledge store
  • Basic rate limits

Includes

  • Full Marengo and Pegasus engine

Plus web

$20/mo source (opens in a new tab)

Month

Annual billing is shown as 17% off.

For: Steady projects

Limits

  • 100GB knowledge store
  • Higher rate limits

Includes

  • Full Marengo and Pegasus engine

Pro web

$100/mo source (opens in a new tab)

Month

Annual billing is shown as 17% off.

For: Heavy, large-scale work

Limits

  • 500GB knowledge store
  • Highest rate limits

Includes

  • Full Marengo and Pegasus engine
  • Marked Recommended

Usage caps, credits and extra costs

Not stated; plans renew automatically and can be cancelled while keeping access to the end of the cycle.

Not stated.

What is Jockey by TwelveLabs, and how does it work?

Jockey is an agent from TwelveLabs for video understanding, built on the Marengo and Pegasus models. It lets users search footage in plain language, tag ads, and find quotes or moments, and is listed as a Claude connector (research preview). Developers can call it through the TwelveLabs API and SDK.

Jockey by TwelveLabs homepage — screenshot of the video AI tool, Oct 1, 2026
Jockey by TwelveLabs's official site: how the product presents itself. twelvelabs.io, captured Oct 1, 2026

What you provide and what you get back

How Jockey by TwelveLabs works: what you provide, where it runs and what you get backYOU PROVIDEYour inputVideos (MP4, MOV, AVI, MKV, WebM)Photos (JPEG, PNG, HEIC, WebP and…Plain-language questionsJSON schema for extractionVIDEOJockey by TwelveLabsWeb, APIfrom $20/mo (Plus)free tier availableaccount requiredchecked Oct 1, 2026YOU GET BACKThe resultMatching clips with timestampsStructured timestamped metadataHighlight reelsTags for adsinput → Jockey by TwelveLabs → output · from the vendor's own pages, no hands-on test unless stated
What you give Jockey by TwelveLabs and what comes back, from its documentation

You provide

  • Videos (MP4, MOV, AVI, MKV, WebM)
  • Photos (JPEG, PNG, HEIC, WebP and others)
  • Plain-language questions
  • JSON schema for extraction

You get back

  • Matching clips with timestamps
  • Structured timestamped metadata
  • Highlight reels
  • Tags for ads

Where you can use it

Platforms
Web, API
Account
Required
Video formats
MP4, MOV, AVI, MKV, WebM
Photo formats
JPEG, PNG, HEIC, HEIF, WebP, BMP, GIF
Models
Marengo (indexing), Pegasus (description), Jockey (agent)
Storage
5GB / 100GB / 500GB

Best use cases for Jockey by TwelveLabs

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Ad tagging

Who
Marketing teams
You provide
An archive of past ad videos
Expected result
Every ad labeled by hook, talent, format and tone
Plan needed
Free to start; larger libraries need Plus or Pro
Limitation
Storage tiers cap library size source (opens in a new tab)

Finding clips by description

Who
Creators and editors
You provide
A footage archive connected to Claude
Expected result
The exact clip or quote found from a description
Plan needed
Free, Plus or Pro
Limitation
ChatGPT connector is still coming soon source (opens in a new tab)

Highlight reels

Who
Video editors and social teams
You provide
A topic across a library
Expected result
An edit-ready cut of the best moments
Plan needed
Plus or Pro
Limitation
Output is a cut suggestion, not a finished edit source (opens in a new tab)

Jockey by TwelveLabs features and their limits

Jockey by TwelveLabs homepage — screenshot of the video AI tool, Oct 1, 2026
Feature overview on the official site. twelvelabs.io, captured Oct 1, 2026

Natural-language video search

Finds a moment, person, scene or spoken quote from a plain description. Replaces scrubbing through files.

Access: All plansLimit: Depends on indexed library size within the storage limit. source (opens in a new tab)

Automatic ad tagging

Labels each ad by hook, talent, format and tone as it is added. Makes creative libraries analyzable.

Access: All plansLimit: Vendor describes it for marketing libraries only. source (opens in a new tab)

Claude connector

Adds Jockey to Claude through the Connectors Directory so you can ask about your library in chat. Avoids learning a new interface.

Access: Claude with connector enabledLimit: ChatGPT support is marked coming soon. source (opens in a new tab)

API and SDK

Offers a Python SDK and a responses API with the jockey1.0 model, embeddings and JSON extraction. Lets developers embed video search in a product.

Access: API keyLimit: Rate limits tied to plan. source (opens in a new tab)

Frame-accurate timestamps

Returns each result mapped to the exact moment. Enables deep links into playback.

Access: APILimit: Exact precision is not quantified. source (opens in a new tab)

Jockey by TwelveLabs pros and cons

Where Jockey by TwelveLabs is strong

Limitations to check before paying

How to use Jockey by TwelveLabs for searching a video library with natural language

Set up Jockey by TwelveLabs

  1. Register for Jockey from the TwelveLabs Jockey page while sign-ups are open.
  2. Pick the Free plan to start with 5GB.
  3. Upload videos or photos, or connect a library such as Dropbox or Google Drive.
  4. Add Jockey to Claude from the Connectors Directory if you want to chat with it.

Example: searching a video library with natural language

  1. Open Claude with the Jockey connector enabled.
  2. Ask for a moment, such as hikes with mountain views.
  3. Review the returned clips and their timestamps.
  4. Ask Jockey for the three most important moments as bullets.

Review and export the result

  1. Open each returned clip at its timestamp to confirm the match.
  2. Check your storage use against the plan limit.
  3. Refine the question with more detail if results are broad.
Example prompt suggested by our editors (not a recorded output of the product)
Find every clip in my library where the host says the word pricing and list the timestamps.

Jockey by TwelveLabs integrations and API

Jockey by TwelveLabs pricing page with plans and prices — screenshot of the video AI tool, Oct 1, 2026
Plan comparison on the official pricing page. twelvelabs.io, captured Oct 1, 2026

Native integrations and export formats

Export: JSON with timestamps

API access and separate billing

Jockey by TwelveLabs has no public API in its official documentation. Python SDK with a responses API and the jockey1.0 model; API key required.

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Stores your original files, generated index and metadata in a knowledge store.

Deleting your library or account permanently removes files, index, metadata and usage history.

Controls for business users

  • No biometric databases per the FAQ

Best Jockey by TwelveLabs alternatives for different needs

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Claude: better suited to

Gemini Notebook (formerly NotebookLM): better suited to

Descript: better suited to

Alternatives
AlternativeWhen to choose itPricingLimitation
Claude——
Gemini Notebook (formerly NotebookLM)——
Descript——Compare

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    Jockey by TwelveLabs FAQ

    Which file types does Jockey support?

    Standard video (MP4, MOV, AVI, MKV, WebM) and photo (JPEG, PNG, HEIC, HEIF, WebP, BMP, GIF) formats. source (opens in a new tab)

    Does Jockey use facial recognition?

    It says it groups people with multimodal visual, motion and contextual cues rather than traditional facial recognition and builds no biometric databases. source (opens in a new tab)

    What gets deleted if I remove my data?

    Deleting your library or account permanently removes original files, the generated index, metadata and usage history. source (opens in a new tab)

    How much storage do the plans include?

    Free has 5GB, Plus at $20 per month 100GB, and Pro at $100 per month 500GB. source (opens in a new tab)

    Can I use Jockey in ChatGPT?

    Not yet; the page lists ChatGPT as coming soon and offers a Claude connector now. source (opens in a new tab)

    Sources and review methodology

    Official sources and verification dates

    Not verified: Per-file size limits (docs page unavailable); Privacy policy (404); Training use; Whether API usage is billed separately from plans.

    How we documented and maintain this page

    Every fact about Jockey by TwelveLabs above comes from the 2 official pages listed here, last compared on Oct 1, 2026; we have not run Jockey by TwelveLabs ourselves, so it has no editorial score. How we check and re-check pages.

    Article updated Oct 10, 2026; prices checked Oct 1, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error