Pay as you go web
$0 source (opens in a new tab)
Unknown, annual commitment
For: Low volume
Limits
- Membership plan required
Includes
- AI billed per conversation
Productivity & writingDocumented overviewLast checked Sep 29, 2026
Hugo (by Crisp): Pricing, Features & Best Use Cases
AI customer support agent from Crisp that answers tickets from your own knowledge, connects to tools via MCP and escalates to humans.
Our take: Consider Hugo if you already use or plan to use Crisp for support and want an AI agent grounded in your own knowledge base that hands off to humans, with data kept on European servers.
Main limitation: It is priced on top of a Crisp membership plus roughly $0.05 per AI conversation, so total cost needs a volume estimate.
Who should use Hugo (by Crisp)
Consider Hugo if you already use or plan to use Crisp for support and want an AI agent grounded in your own knowledge base that hands off to humans, with data kept on European servers. Based on the vendor's documentation, not on a hands-on test.
Best for: Support teams
Also a good fit for
- Small and mid-size businesses
Consider another tool if needs a Crisp membership plan in addition to AI usage
Or if
- AI conversations billed per conversation
- Data processed on European servers only
Hugo (by Crisp) pricing and usage limits
Prices checked Sep 29, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
14-day free trial, no card
14 days
Paid plans: what changes as you upgrade
Mini web
$45 source (opens in a new tab)
Unknown, annual commitment
For: Small teams
Limits
- Billing period not stated
Includes
- Crisp Mini plan included in estimator
- $5 of AI conversations
Essentials web
$95 source (opens in a new tab)
Unknown, annual commitment
For: Growing teams
Limits
- Billing period not stated
Includes
- More AI conversations
Plus web
$295 source (opens in a new tab)
Unknown, annual commitment
For: High volume
Limits
- Billing period not stated
Includes
- Highest listed AI allowance
Usage caps, credits and extra costs
Crisp membership; about $0.05 per AI conversation
Not stated
What is Hugo (by Crisp), and how does it work?
Hugo is an AI support agent that handles customer conversations using the company's knowledge base, CRM and tools, and hands off to people when needed. It is sold alongside Crisp's support suite, with a no-code setup, a choice of AI model, and data hosted on European servers.
What you provide and what you get back
You provide
- Docs and FAQs
- Helpdesk and CRM data
- MCP tool connections
You get back
- Customer replies
- Escalations with context
- Performance insights
Where you can use it
- Platforms
- Web
- Account
- Required
- Channels
- 10 channels (vendor)
- Hosting
- Europe
- Models
- Claude, ChatGPT, Llama, own
Where Hugo (by Crisp) is most useful
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Automating support tickets
- Who
- Support teams
- You provide
- Helpdesk tickets and FAQs
- Expected result
- Routine tickets answered end to end
- Plan needed
- Mini or higher
- Limitation
- Needs a Crisp membership source (opens in a new tab)
Answering from a knowledge base
- Who
- Online shops and SaaS
- You provide
- Docs and knowledge base
- Expected result
- Answers drawn from your own content
- Plan needed
- Any plan
- Limitation
- Only as accurate as the content source (opens in a new tab)
Triage and escalation
- Who
- Larger support desks
- You provide
- Triage rules and routing
- Expected result
- Complex tickets escalated with full context
- Plan needed
- Plus
- Limitation
- Visual automation to configure source (opens in a new tab)
What Hugo (by Crisp) does, and where it stops
MCP tool connections
Connects tools through Model Context Protocol so Hugo can read live data and act Resolves requests rather than only replying
No-code training
Trains and deploys without code Non-developers can launch
Model choice (Claude, ChatGPT, Llama, own)
Lets you choose Claude, ChatGPT, Llama or your own model Control of tone and cost
Visual automation builder
Provides a visual automation builder for triage and escalation Handles multi-step logic
Hugo (by Crisp): strengths and limits
Reasons to choose Hugo (by Crisp)
- 14-day free trial, no card required Risk-free trial documented source (opens in a new tab)
- Pay-as-you-go AI conversations Cost follows volume documented source (opens in a new tab)
- Escalates to humans with context Customers do not get stuck documented source (opens in a new tab)
- Data hosted in Europe Helps with data residency documented source (opens in a new tab)
Check before paying for Hugo (by Crisp)
- Needs a Crisp membership plan in addition to AI usage Two cost layers documented source (opens in a new tab)
- AI conversations billed per conversation Variable monthly bill documented source (opens in a new tab)
- Data processed on European servers only May not fit non-EU data policies documented source (opens in a new tab)
- Site pricing blurb is hard to map to exact plans Hard to price at a glance documented source (opens in a new tab)
How to use Hugo (by Crisp) for automating customer support replies
Set up Hugo (by Crisp)
- Start the 14-day trial without a card
- Feed Hugo your docs, FAQs and helpdesk
- Set tone and routing rules
Example: automating customer support replies
- Test answers in the real chat widget
- Connect a tool through MCP for order lookup
- Define an escalation rule for refunds
- Go live and watch conversations
Review and export the result
- Review satisfaction and accuracy in the dashboard
- Read escalated conversations to confirm context passed to staff
Hugo (by Crisp) API
API access and separate billing
Hugo (by Crisp) has no public API in its official documentation. Not mentioned; MCP for tools
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Answers grounded in your own data
Not stated
Not stated
Commercial use and plan restrictions
Not stated
Not stated
Controls for business users
- GDPR-compliant
- Data on European servers
- Encryption and access controls
Other tools to consider instead of Hugo (by Crisp)
"Better suited" is based on documented features and pricing, not on a head-to-head test.
ChatGPT: better suited to
Claude: better suited to
Explore Hugo (by Crisp) further
Tools and guides near Hugo (by Crisp)
Hugo (by Crisp) user reviews
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Hugo (by Crisp) FAQ
Where is Hugo data stored?
On European servers, per the vendor. source (opens in a new tab)
Which AI models can Hugo use?
Claude, ChatGPT, Llama or your own model. source (opens in a new tab)
How much does an AI conversation cost?
About $0.05 per conversation in the estimator. source (opens in a new tab)
Do I need a card for the trial?
No, it is 14 days with no card. source (opens in a new tab)
How does Hugo escalate?
It involves a human with the full conversation context. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- Hugo homepage homepage · checked Oct 1, 2026
- Hugo pricing section pricing · checked Oct 1, 2026
Not verified: Billing period of tiers; Training use; Mobile app.
How we documented and maintain this page
Every fact about Hugo (by Crisp) above comes from the 2 official pages listed here, last compared on Sep 29, 2026; we have not run Hugo (by Crisp) ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 2, 2026; prices checked Sep 29, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error