Starter web
$59/mo source (opens in a new tab)
Month
Yearly saves 17% ($118/year)
For: Small DM-based shops
Limits
- 10,000 AI replies/month
- Instagram and Messenger
Includes
- Voice notes and photos
- Shopify product answers
Productivity & writingDocumented overviewLast checked Oct 1, 2026
Instant Reply: Pricing, Features & Best Use Cases
AI sales agent that replies to Instagram, WhatsApp and Messenger DMs, qualifies leads and books appointments.
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Our take: Instant Reply fits small businesses that sell through Instagram, WhatsApp or Messenger DMs and want an AI that replies in their voice, chases leads and books meetings, priced by AI replies rather than contacts.
Main limitation: Starter covers only Instagram and Messenger; WhatsApp and Telegram need Growth ($129/month), and CRM sync and booking need Pro ($349/month).
Who Instant Reply fits
Instant Reply fits small businesses that sell through Instagram, WhatsApp or Messenger DMs and want an AI that replies in their voice, chases leads and books meetings, priced by AI replies rather than contacts. Based on the vendor's documentation, not on a hands-on test.
Best for: Small businesses selling through DMs
Also a good fit for
- Service businesses taking bookings
Consider another tool if starter covers only Instagram and Messenger; WhatsApp needs Growth or higher
Or if
- CRM sync and calendar booking require Pro
- WhatsApp fees billed separately by Meta
Instant Reply pricing and usage limits
Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
Pricing title mentions a Free plan; details unclear.
Free for 7 days, no card.
Paid plans: what changes as you upgrade
Growth web
$129/mo source (opens in a new tab)
Month
Yearly saves $258
For: Growing businesses
Limits
- 35,000 AI replies/month
Includes
- WhatsApp and Telegram
- Lead follow-ups
1 more
- Google review requests
Pro web
$349/mo source (opens in a new tab)
Month
Yearly saves $698
For: High-volume service businesses
Limits
- 100,000 AI replies/month
- Unlimited team members
Includes
- Meeting booking
- CRM sync
Usage caps, credits and extra costs
Meta bills WhatsApp delivery charges separately; top-up reply packs exist.
Not stated.
What is Instant Reply, and how does it work?
Instant Reply is an AI sales agent and shared inbox for Instagram, WhatsApp and Messenger direct messages. It drafts or sends replies using the business's own prices and policies, follows up with leads, and tracks conversations. It offers appointment booking, CRM sync on the Pro plan, conversation analytics and a REST API. Business plans are billed on AI replies sent rather than contact count.
What you provide and what you get back
You provide
- Inbound Instagram, Messenger, WhatsApp and Telegram DMs
- Business prices, policies and Shopify store data
- Voice notes and photos
You get back
- AI replies in the business's voice
- Follow-ups to quiet leads
- Booked meetings and CRM entries
Where you can use it
- Platforms
- Web, API
- Account
- Required
- Channels
- Instagram, Messenger (Starter); WhatsApp, Telegram (Growth+)
- Monthly AI replies
- 10,000 / 35,000 / 100,000
- Inputs
- Text, voice notes, photos
- Yearly discount
- 17%
What people use Instant Reply for
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Answer customer DMs
- Who
- Shops selling through Instagram
- You provide
- Customer DMs about products
- Expected result
- Instant answers using Shopify product data
- Plan needed
- Starter ($59)
- Limitation
- Only 10,000 AI replies per month source (opens in a new tab)
Qualify leads
- Who
- Businesses on WhatsApp
- You provide
- Leads that go quiet
- Expected result
- Automatic follow-ups and Google review requests
- Plan needed
- Growth ($129)
- Limitation
- WhatsApp fees billed separately by Meta source (opens in a new tab)
Book appointments
- Who
- Service businesses
- You provide
- Enquiry DMs
- Expected result
- Meetings booked in chat and leads pushed to the CRM
- Plan needed
- Pro ($349)
- Limitation
- Calendar booking and CRM sync only on Pro source (opens in a new tab)
Instant Reply features and their limits
Shared inbox
Collects Instagram, Messenger, WhatsApp and Telegram DMs in one inbox One place to answer customers
AI reply drafts
Drafts or sends replies in your words using your prices and policies Cuts 3am reply delays
Follow-up automation
Chases leads who go quiet and asks happy customers for Google reviews Recovers lost sales
Calendar booking
Books meetings in chat and sends every lead to your CRM Closes the loop to calendar and CRM
Pros, cons and deal-breakers
Reasons to choose Instant Reply
- Priced on AI replies sent, not contact count Costs do not rise as your list grows documented source (opens in a new tab)
- Free for 7 days with no card Low-risk trial documented source (opens in a new tab)
- 14-day ROI guarantee: full refund of first charge Reduces purchase risk documented source (opens in a new tab)
- Reads voice notes and photos Handles real customer messages documented source (opens in a new tab)
- When replies run out the AI pauses with no overage bill No surprise charges documented source (opens in a new tab)
Check before paying for Instant Reply
- Starter covers only Instagram and Messenger WhatsApp users must pay at least $129 documented source (opens in a new tab)
- CRM sync and calendar booking require Pro at $349 Costly for small teams documented source (opens in a new tab)
- WhatsApp fees billed separately by Meta Total cost exceeds the plan price documented source (opens in a new tab)
- AI reply volume limited (10,000 / 35,000 / 100,000) High volume needs top-up packs or a higher plan documented source (opens in a new tab)
- Refund guarantee applies once per workspace on first charge Limited protection documented source (opens in a new tab)
How to use Instant Reply for automating Instagram DM replies
Set up Instant Reply
- Start the 7-day free trial
- Connect your Instagram or Messenger account
- Add your prices, policies and Shopify store
- Set tone and what to hand to a human
Example: automating Instagram DM replies
- Send a test DM asking a product price
- Review the AI draft or sent reply
- Turn on follow-ups (Growth)
- Check the shared inbox for handed-over chats
Review and export the result
- Verify the reply uses your real prices
- Watch the monthly AI reply count in the inbox
Reply as a friendly shop assistant, quote only prices from my catalog, and hand off any refund request to me.
Instant Reply API
API access and separate billing
Instant Reply has no public API in its official documentation. REST API mentioned; Developer tab on pricing page
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Processes customer DMs and business knowledge to write replies.
Not stated.
Not stated.
Commercial use and plan restrictions
Not stated.
Not stated.
Other tools to consider instead of Instant Reply
"Better suited" is based on documented features and pricing, not on a head-to-head test.
Zapier: better suited to
Make: better suited to
Explore Instant Reply further
Instant Reply pricing, plan by planEvery plan with USD prices, limits and what is free.Best Instant Reply alternativesTools for the same job, by need and starting price.Best AI writing and productivity toolsOur picks in this category, compared by price and free tiers.Prompts for Instant ReplyReady-to-copy prompts with their sources.
If you are looking at Instant Reply
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Instant Reply FAQ
Is there a free trial?
Yes, free for 7 days with no card required. source (opens in a new tab)
How is Instant Reply billed?
By plan and the AI replies actually sent, not by number of contacts. source (opens in a new tab)
What if I run out of AI replies?
The AI pauses and you get an email; there is no overage bill or forced upgrade, and top-up packs exist. source (opens in a new tab)
Who pays WhatsApp fees?
Meta bills them separately to your own Meta account with no markup. source (opens in a new tab)
What is the refund guarantee?
If you see no ROI in your first 14 days on a paid plan, the first charge is refunded, once per workspace. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- Instant Reply: AI Sales Agent for Instagram & WhatsApp homepage · checked Oct 1, 2026
- Instant Reply Pricing: Free, Creator & Business Plans homepage · checked Oct 1, 2026
Not verified: Free plan details; Privacy policy; Developer plan pricing; US availability.
How we documented and maintain this page
Every fact about Instant Reply above comes from the 2 official pages listed here, last compared on Oct 1, 2026; we have not run Instant Reply ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 2, 2026; prices checked Oct 1, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error