For a one-time logo you own, pick Looka from $20 or Turbologo from $19.99. For logo exploration with a lasting free plan, pick Logo Diffusion. For a few logos on credits, LogoCreatorAI starts at $10 for 15 logos. Most logo makers let you design for free and charge only when you download.
Logo generators charge in two ways. Package tools (Looka, Turbologo, Logopony) let you design for free and charge once to download files. Credit and subscription tools (Logo Diffusion, LogoAI, LogoCreatorAI) charge for each generation. General design tools (Canva, Recraft, Adobe Firefly, Design.com) add logo making to a wider toolkit.
Free tier available 4
Paid only 5
Nine logo generators grouped by how they charge
Our picks, compared
Prices as published by each vendor; checked dates are on each tool page.
#
Tool
Score
Pick it for
Starting price
Free tier
Watch out for
1
LDLogo Diffusion Lasting free plan with 24 credits a month; paid plans from $24 a month.
8/10+3 Verified USD price; +2 Lasting free plan; +2 Documented limits, setup and FAQ; +1 Checked in the last 30 days
You can design for free with most tools here, but downloads usually cost money. Logo Diffusion has a lasting free plan, but its free downloads are watermarked and non-commercial.
Is it better to pay once or subscribe for a logo?
If you need one logo, a one-time package from Looka or Turbologo is usually cheaper. Subscriptions such as LogoAI or Logo Diffusion make sense when you generate many variations.
Do I own an AI-generated logo?
It depends on the license in each tool's terms. Free plans often restrict commercial use, so check the plan you buy before you register a trademark.
How we pick: tools that do this job, ranked by verified pricing, documentation depth and fit. No paid placements. How we review.
How this list is ranked
Each pick is scored 0–10 from facts in its verified profile, not from popularity or payment. The score is shown in the table; hover it for the breakdown.
+3 starting price confirmed on the vendor's US pricing page (+1 if only reported by reviews, −2 if no price is published)
+2 a lasting free plan, not a trial
+1 API or integrations documented
up to +2 plan limits, setup steps and FAQ documented
+1 checked in the last 30 days
−2 still marked "needs verification"
We have not benchmarked output quality; this ranks what each vendor publishes and how well we could verify it. No paid placements. How we review.