Basic Logo Package One-time purchase
$20 one-time source (opens in a new tab)
One-time
For: Quick web-only use
Limits
- One PNG file
- 1000x1000 px
1 more
- Colored background only
Includes
- Low-res logo file
- Editable after purchase
No API
Image generationDocumented overviewLast checked Oct 11, 2026
Looka: Pricing, Features & Best Use Cases
Free AI logo design with paid one-time logo downloads and an optional yearly brand kit subscription.
Our take: Looka lets you design logos free and pay once ($20 Basic or $65 Premium) to download, with a $96/year Brand Kit for matching assets.
Main limitation: Basic package is one low-res PNG; vector files need the $65 Premium package.
Who should use Looka
Looka lets you design logos free and pay once ($20 Basic or $65 Premium) to download, with a $96/year Brand Kit for matching assets. Based on the vendor's documentation, not on a hands-on test.
Best for: Small business owners
Also a good fit for
- Solo founders
- Side projects needing a quick logo
Consider another tool if you need an editable company name after purchase
Or if
- You want matching assets without a yearly subscription
- You want a free downloadable logo
Looka pricing and usage limits
Prices checked Oct 11, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
No free plan for downloads. Free to design, edit, preview and save logos; downloading requires a paid package. No free download.
Paid plans: what changes as you upgrade
Premium Logo Package One-time purchase
$65 one-time source (opens in a new tab)
One-time
For: Businesses needing print and web files
Limits
- Logo files only
- No social or business card designs
1 more
- Name text locked after purchase
Includes
- SVG, EPS, PDF, PNG
- Transparent, black and white versions
2 more
- Full ownership
- Lifetime technical support
No API
Brand Kit Subscription Annual subscription
$96 source (opens in a new tab)
Yearly, annual commitment
$96 USD/year
For: Brands needing matching assets
Limits
- Billed yearly
- Website publish needs Web plan
1 more
- Designs as PDFs
Includes
- Logo files
- 300+ branded templates
2 more
- Unlimited logo changes
- Brand guidelines
No API
Brand Kit Web Subscription Annual subscription
$129 source (opens in a new tab)
Yearly, annual commitment
$129 USD/year
For: Small businesses needing a site
Limits
- Billed yearly
- No ecommerce without upgrade
Includes
- Everything in Brand Kit
- Website builder
1 more
- Hosting included
No API
Usage caps, credits and extra costs
Ecommerce website is a separate upgrade; price not confirmed.
Not documented
What is Looka, and how does it work?
Looka is an online AI logo maker. It generates logo options from your business name and style choices, and you refine them in an editor. Logo packages are one-time purchases. Brand Kit subscriptions are billed yearly and add templates such as business cards, social posts and invoices.
What you provide and what you get back
You provide
- Business name
- Style, color and symbol choices
- Edits in the online editor
You get back
- Logo files (PNG; SVG, EPS, PDF in Premium)
- Color and black/white logo variations
- Branded templates with Brand Kit
Where you can use it
- Platforms
- Web
- Account
- Required
Where Looka is most useful
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Creating a logo for a new business
- Who
- Small business owners
- You provide
- Business name and style picks
- Expected result
- Downloadable logo files
- Plan needed
- Premium Logo Package
- Limitation
- Company name text and layout cannot be edited after purchase source (opens in a new tab)
Getting vector files for print
- Who
- Founders working with printers
- You provide
- Finished logo design
- Expected result
- SVG, EPS and PDF files
- Plan needed
- Premium Logo Package
- Limitation
- Basic package has only a low-res PNG source (opens in a new tab)
Building matching business cards and social posts
- Who
- Small brands
- You provide
- Purchased logo and brand colors
- Expected result
- 300+ branded templates
- Plan needed
- Brand Kit Subscription
- Limitation
- Billed yearly at $96 source (opens in a new tab)
Launching a simple website
- Who
- Small businesses without a web designer
- You provide
- Logo and brand kit
- Expected result
- Hosted website
- Plan needed
- Brand Kit Web Subscription
- Limitation
- Ecommerce needs a separate upgrade source (opens in a new tab)
Looka features and their limits
AI logo generator
Generates many logo options from a name and style picks Gives many starting points in minutes
Logo editor
Edits colors, fonts, icons, layout and spacing Fine-tunes a design without design skills
Mockup previews
Shows logos on items like T-shirts and business cards Helps judge the logo in real use
Premium file pack
Delivers SVG, EPS, PDF and PNG with transparent, black and white versions Covers web and print needs
Brand Kit
Creates 300+ branded templates such as invoices, social posts and cards Keeps brand assets consistent
Website builder
Builds and hosts a website from your brand Gets a site live without a separate tool
Looka: strengths and limits
Reasons to choose Looka
- Designing, editing and saving logos is free You can explore designs before paying documented source (opens in a new tab)
- Logo packages are one-time payments No subscription needed just for a logo documented source (opens in a new tab)
- Premium includes full ownership and lifetime technical support Logo can be used commercially documented source (opens in a new tab)
- Logo ownership stays after a Brand Kit subscription ends Cancelling does not remove logo rights documented source (opens in a new tab)
Check before paying for Looka
- Downloading any logo requires a paid package There is no free downloadable logo documented source (opens in a new tab)
- Basic package is one 1000x1000 PNG with a colored background Not suitable for print or transparent use documented source (opens in a new tab)
- Brand Kit is billed yearly Matching assets cost $96 or more per year documented source (opens in a new tab)
- Company name text and layout cannot be edited after purchase Typos or renames may need a new purchase documented source (opens in a new tab)
How to use Looka for designing and buying a logo
Set up Looka
- Open looka.com and click to start the logo maker
- Enter your business name
- Pick logo styles, colors and symbols
Example: designing and buying a logo
- Review the generated logo options
- Preview favorites on mockups
- Edit colors, fonts, icons and layout
- Buy a Basic or Premium package to download
Review and export the result
- Check the company name spelling before buying, since it is locked afterward
- Confirm you received the formats you need (PNG only in Basic)
Looka integrations and API
Native integrations and export formats
Export: PNG, SVG, EPS, PDF
API access and separate billing
Looka has no public API in its official documentation. No API mentioned on official pages
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Not documented in pages checked
Not documented in pages checked
Not documented in pages checked
Commercial use and plan restrictions
Premium: full ownership for commercial or non-commercial use
Explore Looka further
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Looka FAQ
Can I design a Looka logo without paying?
Yes. You can design, edit, preview and save as many logos as you want for free. You pay only to download. source (opens in a new tab)
What is the difference between the $20 and $65 packages?
Basic ($20) gives one 1000x1000 PNG with a colored background. Premium ($65) adds SVG, EPS, PDF and PNG files with transparent, black and white versions. source (opens in a new tab)
Is the logo payment a subscription?
No. Logo packages are one-time purchases. Only the Brand Kit plans are yearly subscriptions. source (opens in a new tab)
Do I keep my logo if I cancel the Brand Kit?
Yes. Looka says you always own the rights to your logo after the subscription ends. source (opens in a new tab)
Can I change the company name after buying?
No. The company name text and layout cannot be edited after purchase. Other elements can be changed. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- Looka homepage · checked Oct 11, 2026
- Free Logo Maker & Intelligent Brand Designer | Looka homepage · checked Oct 11, 2026
- Logo Design Pricing, Packages & Add-Ons - Looka pricing · checked Oct 11, 2026
- Is this logo free? | Looka Help help · checked Oct 11, 2026
- What is the Brand Kit? | Looka Help help · checked Oct 11, 2026
- What's included in each of the logo-only packages? | Looka Help help · checked Oct 11, 2026
Not verified: Monthly Brand Kit pricing; Refund policy; Enterprise package details; Mobile app availability; Privacy policy details (not fetched); US availability statement.
How we documented and maintain this page
Every fact about Looka above comes from the 6 official pages listed here, last compared on Oct 11, 2026; we have not run Looka ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 11, 2026; prices checked Oct 11, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error