Basic Logo Package One-time purchase
$20 one-time source (opens in a new tab)
One-time
For: Quick web-only use
Limits
- One PNG file
- 1000x1000 px
1 more
- Colored background only
Includes
- Low-res logo file
- Editable after purchase
No API
Image generation · pricing
Looka pricing in 2026: Basic, Premium, Brand Kit and Brand Kit Web explained
Looka lets you design logos free and pay once ($20 Basic or $65 Premium) to download, with a $96/year Brand Kit for matching assets.
- Starting price
- $20 (Basic Logo Package)
- Free option
- No
- Plans
- 4
- Prices checked
- Oct 11, 2026
Looka plans and what they include
Looka is free to design, edit, preview and save logos, but downloading requires a paid package. Basic Logo Package is $20 one-time for one 1000x1000 px PNG with a colored background. Premium Logo Package is $65 one-time with SVG, EPS, PDF and PNG files, transparent, black and white versions, and full ownership.
Brand Kit Subscription is $96 per year with 300+ branded templates, unlimited logo changes and brand guidelines. Brand Kit Web Subscription is $129 per year and adds a website builder with hosting. Prices checked on 2026-10-11.
Looka plans compared
| Plan | Price | Billing | Who it is for | Key limits | API |
|---|---|---|---|---|---|
| Basic Logo Package One-time purchase |
$20 one-time | One-time | Quick web-only use | One PNG file; 1000x1000 px; Colored background only | No |
| Premium Logo Package One-time purchase |
$65 one-time | One-time | Businesses needing print and web files | Logo files only; No social or business card designs; Name text locked after purchase | No |
| Brand Kit Subscription Annual subscription |
$96 | Yearly annual commitment |
Brands needing matching assets | Billed yearly; Website publish needs Web plan; Designs as PDFs | No |
| Brand Kit Web Subscription Annual subscription |
$129 | Yearly annual commitment |
Small businesses needing a site | Billed yearly; No ecommerce without upgrade | No |
Which Looka plan to pick
| If you | Pick | Why |
|---|---|---|
| you need a quick web-only logo | Basic Logo Package, $20 | One low-res PNG, 1000x1000 px, colored background only. |
| you need print and web files | Premium Logo Package, $65 | SVG, EPS, PDF and PNG, transparent, black and white versions, full ownership and lifetime technical support. |
| you want matching business assets | Brand Kit Subscription, $96/year | 300+ branded templates, unlimited logo changes and brand guidelines. |
| you also need a small website | Brand Kit Web Subscription, $129/year | Everything in Brand Kit plus a website builder and hosting. |
What is free, what costs extra
Free access and trial
No free plan for downloads. Free to design, edit, preview and save logos; downloading requires a paid package. No free download.
Extra costs and taxes
Ecommerce website is a separate upgrade; price not confirmed.
Not documented
Costs that are easy to miss
- The ecommerce website is a separate upgrade; its price is not confirmed.
- Company name text and layout cannot be edited after purchase, so a typo may need a new purchase.
- Brand Kit plans are billed yearly.
- Taxes: not stated in our verified data.
Looka pricing and usage limits
Prices checked Oct 11, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
No free plan for downloads. Free to design, edit, preview and save logos; downloading requires a paid package. No free download.
Paid plans: what changes as you upgrade
Premium Logo Package One-time purchase
$65 one-time source (opens in a new tab)
One-time
For: Businesses needing print and web files
Limits
- Logo files only
- No social or business card designs
1 more
- Name text locked after purchase
Includes
- SVG, EPS, PDF, PNG
- Transparent, black and white versions
2 more
- Full ownership
- Lifetime technical support
No API
Brand Kit Subscription Annual subscription
$96 source (opens in a new tab)
Yearly, annual commitment
$96 USD/year
For: Brands needing matching assets
Limits
- Billed yearly
- Website publish needs Web plan
1 more
- Designs as PDFs
Includes
- Logo files
- 300+ branded templates
2 more
- Unlimited logo changes
- Brand guidelines
No API
Brand Kit Web Subscription Annual subscription
$129 source (opens in a new tab)
Yearly, annual commitment
$129 USD/year
For: Small businesses needing a site
Limits
- Billed yearly
- No ecommerce without upgrade
Includes
- Everything in Brand Kit
- Website builder
1 more
- Hosting included
No API
Usage caps, credits and extra costs
Ecommerce website is a separate upgrade; price not confirmed.
Not documented
How much Looka costs per year
At the listed prices, a single user pays between $240 and $1,548 a year on the fixed-price plans. Annual billing discounts, taxes and usage-based extras are listed per plan above where the vendor publishes them.
Looka FAQ
Can I design a Looka logo without paying?
Yes. You can design, edit, preview and save as many logos as you want for free. You pay only to download. source (opens in a new tab)
What is the difference between the $20 and $65 packages?
Basic ($20) gives one 1000x1000 PNG with a colored background. Premium ($65) adds SVG, EPS, PDF and PNG files with transparent, black and white versions. source (opens in a new tab)
Is the logo payment a subscription?
No. Logo packages are one-time purchases. Only the Brand Kit plans are yearly subscriptions. source (opens in a new tab)
Can I download a Looka logo for free?
No. Designing and saving is free, but any download needs a paid package.
How much is the Looka Premium package?
$65, one-time per logo.
What does the $20 Looka Basic package include?
One 1000x1000 px PNG with a colored background only.
How much is Looka Brand Kit?
$96 per year, or $129 per year for Brand Kit Web with a website builder and hosting.
More about Looka
- Full Looka guide: features, use cases, how-to and sources.
- Best image generation tools compared by price.
- LLM API token cost calculator if you pay per token instead of per seat.