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Image generationDocumented overviewLast checked Oct 2, 2026

Whisk (Google Labs): Pricing, Features & Best Use Cases

Google Labs experiment that creates images from image prompts (subject, scene, style) using Gemini and Imagen 3; URL now redirects to Google Flow.

Whisk (Google Labs) homepage screenshot, image generation AI tool

Our take: Whisk was a Google Labs image-remix experiment whose URL now leads to Google Flow, so verify availability before relying on it.

Main limitation: The standalone tool URL redirects to Google Flow, which shows only a sign-in page, and no pricing is published.

By the AI Tool Atlas editors. Based on the vendor's official documentation; we have not tested this product hands-on. What “documented overview” means

Is Whisk (Google Labs) right for you?

Whisk was a Google Labs image-remix experiment whose URL now leads to Google Flow, so verify availability before relying on it. Based on the vendor's documentation, not on a hands-on test.

Best for: Designers exploring concepts

Also a good fit for

  • Casual creators

Consider another tool if standalone tool URL now redirects to Google Flow

Or if

  • Requires Google sign-in
  • Experimental Labs status, results not exact replicas

Whisk (Google Labs) pricing and usage limits

Prices checked Oct 2, 2026 on the official US pricing page. Prices and limits change often.

Free access and trial conditions

Unknown

Unknown

Paid plans: what changes as you upgrade

Usage caps, credits and extra costs

Unknown

Unknown

What is Whisk (Google Labs), and how does it work?

Whisk is a Google Labs experiment announced in December 2024 that lets people create images by prompting with images instead of long text prompts. Users drag in one image for the subject, one for the scene and one for the style, then remix them, for example into a digital plushie, enamel pin or sticker. According to Google's announcement, Gemini automatically writes a detailed caption of the input images and feeds it into Imagen 3, so the result captures the essence of the subject rather than an exact copy. It launched in the US at labs.google/whisk; that URL now redirects to Google Flow, so the standalone tool's current status is not confirmed.

What you provide and what you get back

You provide

  • Subject, scene and style images

You get back

  • Generated images

Where you can use it

Platforms
Web
Account
Required
Inputs
Subject, scene, style images
Models
Gemini and Imagen 3 (per blog)
Status
Labs experiment, URL redirected

Where Whisk (Google Labs) is most useful

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Remixing images into new concepts

Who
Designers
You provide
Reference images
Expected result
You get a remixed concept image made from your reference images.
Plan needed
Free during Labs preview (per seed)
Limitation
The tool is experimental, so the result may not match your expectation of the design. source (opens in a new tab)

Exploring visual styles

Who
Creators
You provide
Style references
Expected result
You get images in a style that comes from your style reference.
Plan needed
Unknown
Limitation
Results are not exact replicas of your references, so the style may differ in detail. source (opens in a new tab)

Moodboarding

Who
Planners
You provide
Several images
Expected result
You get several moodboard variations made from your images.
Plan needed
Unknown
Limitation
A Google sign-in is required, and the tool now redirects to Flow, so access is uncertain. source (opens in a new tab)

Key features and their practical limits

Image-based prompting instead of long text prompts

Uses images as prompts instead of long text. People who find prompt writing hard can steer the result by showing pictures instead of describing them.

Access: Not statedLimit: The standalone tool now redirects to Flow, so this was not checked. source (opens in a new tab)

Separate subject, scene and style image inputs

Separates subject, scene and style inputs. Designers can mix a subject from one image with a scene and a style taken from other images.

Access: Not statedLimit: This was not verified because the tool now redirects to Flow. source (opens in a new tab)

Gemini auto-captions the input images

Auto-captions input images with Gemini. Users do not have to write a caption for their images because Gemini describes them automatically.

Access: Not statedLimit: This was not verified because the tool now redirects to Flow. source (opens in a new tab)

Imagen 3 generates the final image

Generates the final image with Imagen 3. The final image is made from the captions, so it captures the essence of your inputs rather than copying them.

Access: Not statedLimit: The model used may have changed since the original announcement. source (opens in a new tab)

Pros, cons and deal-breakers

Reasons to choose Whisk (Google Labs)

  • Official Google Labs experiment It is an official Google Labs experiment, so it comes from the company that makes the underlying image models. documented source (opens in a new tab)
  • Images as prompts lower the need for prompt writing Using images as prompts lowers the need to write long text descriptions, which helps people who find prompt writing difficult. documented source (opens in a new tab)
  • Subject, scene and style controlled separately The subject, scene and style can be controlled separately, so you can change one part of the image without redoing the others. documented source (opens in a new tab)

Check before paying for Whisk (Google Labs)

  • Standalone tool URL now redirects to Google Flow The standalone tool URL now redirects to Google Flow, so you may not be able to reach Whisk itself. documented source (opens in a new tab)
  • Requires Google sign-in A Google sign-in is required, so you cannot try the tool without a Google account. documented source (opens in a new tab)
  • Experimental Labs status, results not exact replicas Because it is an experimental Labs product, results are not exact replicas of your inputs and the tool may change. documented source (opens in a new tab)
  • No pricing published No pricing is published, so you cannot tell whether use will stay free or will cost money later. documented source (opens in a new tab)

How to use Whisk (Google Labs) for remixing images into a new concept

Set up Whisk (Google Labs)

  1. Open the Whisk or Flow link.
  2. Sign in with a Google account.
  3. Pick the image tool.

Example: remixing images into a new concept

  1. Add a subject image.
  2. Add a scene and a style image.
  3. Generate and compare.

Review and export the result

  1. Check the subject is kept.
  2. Check the style matches.

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Not stated on the pages read

Not stated on the pages read

Not stated on the pages read

Commercial use and plan restrictions

Not stated on the pages read

Not stated on the pages read

Policies: blog.google/innovation-and-ai/models-and-research/google-labs/whisk/

Whisk (Google Labs) alternatives by need

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Google Gemini: better suited to

Midjourney: better suited to

Adobe Firefly: better suited to

Leonardo.Ai: better suited to

Alternatives
AlternativeWhen to choose itPricingLimitation
Google Gemini——
Midjourney——Compare
Adobe Firefly——Compare
Leonardo.Ai——Compare

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    Whisk (Google Labs) FAQ

    What is Whisk?

    A Google Labs experiment that builds images from subject, scene and style images using Gemini and Imagen 3. source (opens in a new tab)

    Is the URL still active?

    The Whisk URL now redirects to Google Flow. source (opens in a new tab)

    Does it need a Google account?

    Yes, sign-in is required. source (opens in a new tab)

    What does it cost?

    Unknown; no pricing was published. source (opens in a new tab)

    Sources and review methodology

    Official sources and verification dates

    Not verified: Current status; Pricing; Watermark rules.

    How we documented and maintain this page

    Every fact about Whisk (Google Labs) above comes from the 2 official pages listed here, last compared on Oct 2, 2026; we have not run Whisk (Google Labs) ourselves, so it has no editorial score. How we check and re-check pages.

    Article updated Oct 2, 2026; prices checked Oct 2, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error