Free Web
Free source (opens in a new tab)
Monthly
For: Trying before committing
Limits
- 1 GA4 property
- Monthly scans
Includes
- Basic UTM validation
- Email notifications
1 more
- Issue detection
Productivity & writingDocumented overviewLast checked Oct 2, 2026
UTMGuard: Pricing, Features & Best Use Cases
Scans Google Analytics 4 for broken or inconsistent UTM parameters and monitors them with scheduled audits and alerts.
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Our take: UTMGuard fits marketers and agencies who want a read-only GA4 audit of UTM errors, with a free monthly scan and paid daily monitoring from $15 per GA4 property per month.
Main limitation: Free plan limited to 1 GA4 property and monthly scans
Who should use UTMGuard
UTMGuard fits marketers and agencies who want a read-only GA4 audit of UTM errors, with a free monthly scan and paid daily monitoring from $15 per GA4 property per month. Based on the vendor's documentation, not on a hands-on test.
Best for: Performance marketers
Also a good fit for
- Agencies
- Marketing teams
Consider another tool if free plan limited to 1 GA4 property and monthly scans
Or if
- Requires a GA4 property
- Pro plan limited to 1 property
UTMGuard pricing and usage limits
Prices checked Oct 2, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
Free plan: 1 GA4 property, monthly scans, no credit card required
Paid plans: what changes as you upgrade
Pro Web
$15 source (opens in a new tab)
Monthly
$9/mo shown with code UTMPartner40 (early-access 40% discount)
For: Daily monitoring
Limits
- 1 property
Includes
- Daily scans
- Advanced validation (40+ rules)
2 more
- CSV export
- Mute rules
Team Web
$49 source (opens in a new tab)
Monthly
$29/mo shown with early-access code
For: Marketing teams
Limits
- 5 GA4 properties
Includes
- Team collaboration
- Workspace members
Agency Web
$199 source (opens in a new tab)
Monthly
$119/mo shown with early-access code
For: Client work
Limits
- 25 GA4 properties
Includes
- Dedicated support
- Custom integrations
Usage caps, credits and extra costs
Extra GA4 properties $10/month each
Not stated
What is UTMGuard, and how does it work?
UTMGuard connects read-only to a GA4 property and scans 30 days of data to flag UTM problems such as missing source or medium, case mismatches, typos and UTMs dropped on redirects. It gives an A-F health score, guided fixes and email alerts, with pricing based on the number of GA4 properties.
What you provide and what you get back
You provide
- Read-only access to a GA4 property
- 30 days of GA4 event data
- Optional discount code at purchase
You get back
- List of broken or inconsistent UTMs
- UTMGuard score (A-F)
- Email alerts, guided fixes and CSV exports (Pro)
Where you can use it
- Platforms
- Web
- Account
- Required
- Data source
- Google Analytics 4 only
- Validation rules
- 44 documented rules across 5 categories; Pro lists 40+ advanced rules
- Scan frequency
- Monthly on Free; daily on Pro
- Export
- CSV on Pro
- Extra properties
- $10/month each
Best use cases for UTMGuard
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Auditing GA4 campaign tagging
- Who
- Performance marketers
- You provide
- Connected GA4 property
- Expected result
- Report of UTM errors in about 60 seconds
- Plan needed
- Free
- Limitation
- Free: 1 GA4 property, monthly scans source (opens in a new tab)
Finding misclassified traffic
- Who
- Analysts fixing attribution
- You provide
- GA4 data with misclassified traffic
- Expected result
- Identified rules broken, e.g. case mismatches, internal-link UTMs, platform ID conflicts
- Plan needed
- Free or paid
- Limitation
- Only GA4 data is analysed source (opens in a new tab)
Monitoring UTMs daily
- Who
- Teams and agencies
- You provide
- Several GA4 properties
- Expected result
- Daily monitoring with alerts per client
- Plan needed
- Pro, Team or Agency
- Limitation
- Pro covers one property; Team 5; Agency 25 source (opens in a new tab)
Key features and their practical limits
Read-only GA4 scan
Connects to GA4 with read-only access and scans 30 days of data Finds errors without code changes
A-F UTMGuard score
One grade for tagging health Shared target for teams
Automated monthly or daily scans
Daily scans on Pro and above, monthly on Free Catches new errors early
Email alerts
Email notifications and daily/weekly alerts Find new errors before they skew reports
Pros, cons and deal-breakers
Reasons to choose UTMGuard
- Free plan available with no credit card stated You can test on real data at no cost documented source (opens in a new tab)
- No tracking code needed Setup does not need developer involvement documented source (opens in a new tab)
- Pricing is per GA4 property with unlimited users Cost scales with properties not people documented source (opens in a new tab)
- 7-day money-back guarantee on paid plans Low financial risk on first purchase documented source (opens in a new tab)
Check before paying for UTMGuard
- Free plan limited to 1 GA4 property and monthly scans Limited monitoring on Free documented source (opens in a new tab)
- Requires a GA4 property Not usable without GA4 documented source (opens in a new tab)
- Pro plan limited to 1 property Multi-property needs higher plans documented source (opens in a new tab)
- Only analyzes GA4 data Other analytics platforms are not covered documented source (opens in a new tab)
How to use UTMGuard for auditing UTM tags in GA4
Set up UTMGuard
- Click Start Your Free Audit
- Grant read-only access to your GA4 property
- Wait for the first scan (under about 60 seconds)
Example: auditing UTM tags in GA4
- Open the report and read the UTMGuard score
- Review flagged issues such as case mismatches or internal links with UTMs
- Apply the guided fixes to your campaign URLs
- Re-run the scan next cycle
Review and export the result
- Confirm the score improves after fixes
- Check that fixed UTMs show in the correct channels in GA4
UTMGuard integrations and API
Native integrations and export formats
Export: CSV (Pro)
API access and separate billing
UTMGuard has no public API in its official documentation. Docs cover validation rules; no public API mentioned API documentation ↗
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Read-only access to GA4 property; no scripts injected and data not modified
Controls for business users
- Read-only GA4 scope
Explore UTMGuard further
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UTMGuard FAQ
Is there a free plan?
Yes: 1 GA4 property with automated monthly scans, no card required. source (opens in a new tab)
Does it change my GA4 data?
No; access is read-only and no scripts are injected on your site. source (opens in a new tab)
How fast is the first report?
Most workspaces get it in under 60 seconds; it scans 30 days of GA4 data. source (opens in a new tab)
Can agencies use it?
Yes; add multiple GA4 properties, invite unlimited teammates and keep clients in separate workspaces. source (opens in a new tab)
Is there a refund?
A 7-day money-back guarantee applies on all paid plans. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- UTMGuard home and pricing homepage · checked Oct 2, 2026
- UTMGuard documentation homepage · checked Oct 2, 2026
Not verified: Privacy policy and retention; Training use; Public API; US availability; Billing period for annual; Whether early-access discount is still active.
How we documented and maintain this page
Every fact about UTMGuard above comes from the 2 official pages listed here, last compared on Oct 2, 2026; we have not run UTMGuard ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 2, 2026; prices checked Oct 2, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error