AI Tool Atlas

Productivity & writingDocumented overviewLast checked Sep 29, 2026

Lasso: Pricing, Features & Best Use Cases

AI agents that enrich ecommerce product data, process supplier files and generate SEO copy in a PIM-style workspace.

Lasso homepage screenshot, productivity & writing AI tool

Our take: Lasso suits ecommerce teams with large catalogs that need AI agents to fill product attributes, process supplier files and write SEO copy, starting on a free 200-credit plan.

Main limitation: Usage is limited by monthly credits and the pricing page shows euros only.

By the AI Tool Atlas editors. Based on the vendor's official documentation; we have not tested this product hands-on. What “documented overview” means

Is Lasso right for you?

Lasso suits ecommerce teams with large catalogs that need AI agents to fill product attributes, process supplier files and write SEO copy, starting on a free 200-credit plan. Based on the vendor's documentation, not on a hands-on test.

Best for: Ecommerce teams with large catalogs

Also a good fit for

  • Product data managers

Consider another tool if usage limited by monthly credits

Or if

  • Prices shown in EUR on the page seen
  • Native integrations only in Pro

Lasso pricing and usage limits

Prices checked Sep 29, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.

Lasso pricing page with plans and prices — screenshot of the productivity & writing AI tool, Oct 1, 2026
The official Lasso pricing page as we saw it. productlasso.com, captured Oct 1, 2026

Free access and trial conditions

Free plan forever with 200 credits per month

None separate

Paid plans: what changes as you upgrade

Free web

Free source (opens in a new tab)

Month

Page shows €0

For: Getting started

Limits

  • 200 credits per month

Includes

  • Data import and enrichment
  • Online editor
1 more
  • SEO copy and image enhancement

Pro web

See official pricing source (opens in a new tab)

Month

Listed as €69 per user per month billed annually; no USD price shown

For: Growing teams and catalogs

Limits

  • 5,000 credits per month

Includes

  • Higher-throughput processing
  • Native integrations
2 more
  • Unlimited team members
  • Priority support

Enterprise web

Custom pricing source (opens in a new tab)

Month

For: Large organizations

Includes

  • Custom enrichment workflows
  • Account manager
2 more
  • Compliance and security audits
  • Advanced roles

Usage caps, credits and extra costs

Credit packs: +5,000 for €70, +10,000 for €120, +25,000 for €180 per month billed annually

Not stated

What is Lasso, and how does it work?

Lasso is a product information management platform for ecommerce teams. AI agents fill missing attributes, process supplier files, write descriptions in a brand voice and monitor competitor products. It is used in a web workspace and through an API and SDK (listed as beta), with credit-based usage on every plan.

Lasso homepage — screenshot of the productivity & writing AI tool, Oct 1, 2026
Lasso's official site: how the product presents itself. productlasso.com, captured Oct 1, 2026

What you provide and what you get back

How Lasso works: what you provide, where it runs and what you get backYOU PROVIDEYour inputSupplier files (CSV, Excel, XML,…Product data schemaBrand voice settingsPRODUCTIVITY & WRITINGLassoWeb, APIfree tier, paid price not publish…free tier availableaccount requiredchecked Sep 29, 2026YOU GET BACKThe resultEnriched product attributesSEO descriptions in brand voiceExports via CSV and APIinput → Lasso → output · from the vendor's own pages, no hands-on test unless stated
What you give Lasso and what comes back, from its documentation

You provide

  • Supplier files (CSV, Excel, XML, PDF)
  • Product data schema
  • Brand voice settings

You get back

  • Enriched product attributes
  • SEO descriptions in brand voice
  • Exports via CSV and API

Where you can use it

Platforms
Web, API
Account
Required
Import formats
CSV, Excel, XML, PDF
Credit cost
2 per cell, 0.5 per column in a row, 15 per image
Export
CSV, API

Best use cases for Lasso

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Enrich product attributes in bulk

Who
Product data managers
You provide
Catalog rows with missing attributes
Expected result
Filled attributes with an audit trail
Plan needed
Free: 200 credits
Limitation
Credits 0.5-2 per attribute source (opens in a new tab)

Map and import supplier files

Who
Ecommerce ops
You provide
CSV, Excel, XML or PDF supplier file
Expected result
Structured product data
Plan needed
All plans
Limitation
File import 5 credits, PDF 3 credits per page source (opens in a new tab)

Generate SEO product descriptions

Who
Content teams
You provide
Product attributes
Expected result
Descriptions in brand voice
Plan needed
All plans
Limitation
Credits consumed per generation source (opens in a new tab)

Key features and their practical limits

Lasso homepage — screenshot of the productivity & writing AI tool, Oct 1, 2026
Feature overview on the official site. productlasso.com, captured Oct 1, 2026

Parallel AI agents for bulk enrichment

Runs several agents at once to fill many products Speeds up large catalogs

Access: All plans; higher throughput on ProLimit: Credit-metered source (opens in a new tab)

Supplier file import and mapping

Reads supplier files and maps columns to your schema Cuts manual data entry

Access: All plansLimit: Flat 5 credits per file source (opens in a new tab)

Online product data editor

Provides a spreadsheet-style editor with smart templates Allows manual correction

Access: All plansLimit: Free to edit manually source (opens in a new tab)

Web enrichment with audit trail

Looks up product information online and records sources Makes AI changes reviewable

Access: All plansLimit: Credits per cell source (opens in a new tab)

Native integrations

Connects to major platforms for publishing Moves data out automatically

Access: ProLimit: Not on Free source (opens in a new tab)

Lasso pros and cons

Where Lasso is strong

Limitations to check before paying

How to use Lasso for enriching product data in bulk

Set up Lasso

  1. Create a free Lasso account
  2. Import a supplier CSV, Excel, XML or PDF
  3. Map columns to your product schema
  4. Choose the attributes you want AI to fill

Example: enriching product data in bulk

  1. Import a supplier spreadsheet (5 credits)
  2. Select the empty description column
  3. Run the AI agent on the whole column
  4. Review results and export CSV

Review and export the result

  1. Spot-check enriched rows against supplier data and the audit trail
  2. Watch credit use in the workspace
Example prompt suggested by our editors (not a recorded output of the product)
Write a 60-word SEO description in a friendly brand voice from the product attributes

Lasso integrations and API

Lasso pricing page with plans and prices — screenshot of the productivity & writing AI tool, Oct 1, 2026
Plan comparison on the official pricing page. productlasso.com, captured Oct 1, 2026

Native integrations and export formats

Export: CSV, API

API access and separate billing

Lasso has no public API in its official documentation. API and SDK listed as beta API documentation ↗

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Product data and supplier files processed in the workspace

Commercial use and plan restrictions

Compliance and security audits on Enterprise

Controls for business users

  • Advanced roles and permissions (Enterprise)

Other tools to consider instead of Lasso

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Zapier: better suited to

Make: better suited to

Alternatives
AlternativeWhen to choose itPricingLimitation
Zapier——Compare
Make——Compare

Explore Lasso further

Lasso pricing, plan by planEvery plan with USD prices, limits and what is free.Best Lasso alternativesTools for the same job, by need and starting price.Best AI writing and productivity toolsOur picks in this category, compared by price and free tiers.Prompts for LassoReady-to-copy prompts with their sources.

Tools and guides near Lasso

Guides and comparisons

Lasso user reviews

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    Lasso FAQ

    Is Lasso's Free plan really free?

    Yes, the Free plan is free forever with 200 credits per month. source (opens in a new tab)

    How much is Pro?

    The page shows €69 per user per month billed annually with 5,000 credits; USD pricing is not shown. source (opens in a new tab)

    How are credits spent?

    Importing a file costs 5 credits, a PDF 3 per page, enriching one cell 2 credits and an AI image 15. source (opens in a new tab)

    Can I buy more credits?

    Yes, packs of 5,000 (€70), 10,000 (€120) and 25,000 (€180); 50,000+ via sales. source (opens in a new tab)

    What is free to do?

    Downloading images from URLs, manual edits, exporting data and viewing results cost no credits. source (opens in a new tab)

    Sources and review methodology

    Official sources and verification dates

    Not verified: USD pricing; Privacy policy (404); AI training use.

    How we documented and maintain this page

    Every fact about Lasso above comes from the 2 official pages listed here, last compared on Sep 29, 2026; we have not run Lasso ourselves, so it has no editorial score. How we check and re-check pages.

    Article updated Oct 10, 2026; prices checked Sep 29, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error