DealerAI: Pricing, Features & Best Use Cases

Our take: Choose DealerAI if you run a car dealership and want a chatbot, follow-up sequences and optional voice agents sharing inventory and CRM data, priced per rooftop with unlimited users.

Main limitation: Plans start at $599 per rooftop per month, and voice AI is only on the $2,299 tier with per-minute usage charged extra.

By the AI Tool Atlas editors. Based on the vendor's official documentation; we have not tested this product hands-on. What “documented overview” means

Is DealerAI right for you?

Choose DealerAI if you run a car dealership and want a chatbot, follow-up sequences and optional voice agents sharing inventory and CRM data, priced per rooftop with unlimited users. Based on the vendor's documentation, not on a hands-on test.

Best for: Car dealerships and auto groups

Also a good fit for

BDC and sales teams needing after-hours coverage

Consider another tool if priced per dealership location, from $599/mo per rooftop

Or if

Voice AI only on the top tier, with usage billed per minute extra
SMS beyond included bundle costs $100 per 5,000 texts

DealerAI pricing and usage limits

Prices checked Sep 29, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.

The official DealerAI pricing page as we saw it. dealerai.com, captured Oct 2, 2026

Free access and trial conditions

No free plan listed.

No trial; a demo and a live AI phone line are offered.

Paid plans: what changes as you upgrade

Basic web

$599/mo source (opens in a new tab)

Month

For: Single rooftops starting with a chatbot

Limits

No setup fee, billed monthly
Unlimited users

Includes

AI chatbot on your site
Automatic appointment scheduling

2 more

SMS with AI and Facebook/Instagram DMs
Inventory and CRM integration (ADF)

Reach web

$1,499/mo source (opens in a new tab)

Month

For: Dealers with a backlog of cold leads

Limits

Includes 5,000 SMS
Unlimited users

Includes

Everything in Basic
AI follow-up by SMS and email

2 more

Lead re-engagement
Custom AI agents per department

Enterprise All-in-One web

$2,299/mo source (opens in a new tab)

Month

For: Dealers wanting every channel including voice

Limits

Voice usage additional
5,000 outbound texts included

Includes

Voice AI agents
Third-party CRM integrations (Xtime, Tekion, TMS, eLeads)

2 more

Reputation management
Full API access

API included

Annual billing web

See official pricing source (opens in a new tab)

Month

Page shows an Annual toggle at -15% but no annual dollar amounts in the fetched text

For: Groups committing for a year

Usage caps, credits and extra costs

SMS overage $100 per 5,000 texts; voice metered per minute; implementation services one-time scoped.

Not stated.

What is DealerAI, and how does it work?

DealerAI is a platform for car dealerships that combines a website and SMS chatbot, automated multichannel follow-up (Reach) and an inbound/outbound voice agent, plus a workflow engine. The agents share inventory, calendar and CRM data. It is sold per dealership location (rooftop) per month with unlimited users, and the site lists CRM integrations and a Zapier connection. The company is based in Markham, Ontario, Canada.

DealerAI's official site: how the product presents itself. dealerai.com, captured Oct 2, 2026

What you provide and what you get back

What you give DealerAI and what comes back, from its documentation

You provide

Dealership inventory feed and CRM leads (ADF)
Knowledge base, promotions and brand-voice scripts
Shopper messages by web chat, SMS, social DMs and phone

You get back

Booked test-drive and service appointments
SMS and email follow-up sequences
Call transcripts and summaries sent to the CRM

Where you can use it

Platforms: Web, Mobile, API
Account: Required
Pricing unit: Per rooftop per month, unlimited users
Channels: Website chat, SMS, Facebook/Instagram DMs, email, voice
Languages: 40+ (chatbot)
Compliance: SOC 2 Type II, PIPEDA
Volume pricing: From 3+ rooftops

Where DealerAI is most useful

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Answering shopper questions on a dealership website

Who: Dealership sales and BDC teams
You provide: Website visitors' questions and the live inventory feed
Expected result: Shopper questions answered and appointments booked into the calendar around the clock
Plan needed: Basic and above
Limitation: Basic has no automated follow-up sequences source (opens in a new tab)

Booking test-drive and service appointments

Who: BDC managers with aging leads
You provide: Cold leads from the CRM
Expected result: SMS and email sequences that re-engage and nurture leads
Plan needed: Reach and above
Limitation: Over 5,000 texts costs $100 per extra 5,000 source (opens in a new tab)

Re-engaging cold leads by SMS and email

Who: Service departments missing phone calls
You provide: Inbound and outbound calls
Expected result: Voice agent bookings with transcripts logged to the CRM
Plan needed: Enterprise All-in-One
Limitation: Voice usage is billed per minute source (opens in a new tab)

Key features and their practical limits

Feature overview on the official site. dealerai.com, captured Oct 2, 2026

AI chatbot for website, SMS, Facebook and Instagram DMs

Answers shopper questions on the dealership website, SMS and Facebook or Instagram DMs using the dealership's inventory and knowledge base. Covers after-hours traffic.

Access: All plansLimit: Does not include follow-up sequences on Basic source (opens in a new tab)

Automatic appointment scheduling

Books test drives and service appointments directly into the dealership calendar. Turns chats into visits without staff.

Access: All plansLimit: Escalates to a human when intent is ambiguous source (opens in a new tab)

Automated SMS and email follow-up sequences

Sends automated SMS and email follow-up, inbound sequences and appointment reminders to revive cold leads. Reduces manual chasing by the BDC.

Access: Reach and EnterpriseLimit: SMS beyond the bundle is billed extra source (opens in a new tab)

Voice AI agents (inbound and outbound) on the top tier

Answers and places phone calls with AI agents, transcribing and summarizing each call into the CRM. Eliminates missed calls.

Access: Enterprise All-in-One onlyLimit: Metered per minute on top of the plan source (opens in a new tab)

DealerAI: strengths and limits

Where DealerAI is strong

Pricing published per rooftop with unlimited users Whole dealership teams can share one system without extra seat cost. documented source (opens in a new tab)
No setup fee on listed plans, billed monthly Monthly budgeting is predictable at the start. documented source (opens in a new tab)
Lists SOC 2 and PIPEDA compliance on the homepage Procurement reviews are easier. documented source (opens in a new tab)
Documentation site available at docs.dealerai.com Staff can read implementation details. documented source (opens in a new tab)

Limitations to check before paying

Priced per dealership location, from $599/mo per rooftop Single-rooftop dealers pay at least $7,188 per year. documented source (opens in a new tab)
Voice AI only on the top tier, with usage billed per minute extra Voice-heavy dealers face variable bills. documented source (opens in a new tab)
SMS beyond included bundle costs $100 per 5,000 texts High-volume campaigns raise costs. documented source (opens in a new tab)
Aimed at dealerships; demo or sales contact needed for the top tier Evaluating the top tier needs a sales conversation. documented source (opens in a new tab)

How to use DealerAI for automating appointment booking for a dealership website

Set up DealerAI

Open dealerai.com/pricing and choose Start Basic, or book a demo
Share your CRM and inventory feed so DealerAI can connect them
Provide your knowledge base, promotions and brand-voice scripts
Review the staging environment before go-live

Example: automating appointment booking for a dealership website

Ask the chatbot whether a specific model is in stock
Request a Saturday test drive in the chat
Confirm the appointment appears in the dealership calendar
Check that the lead and conversation reach your CRM

Review and export the result

Review escalations to the human queue for correct handoffs
Check portal usage for SMS and voice consumption against your plan

DealerAI API

Plan comparison on the official pricing page. dealerai.com, captured Oct 2, 2026

API access and separate billing

DealerAI has no public API in its official documentation. Full API access listed on All-in-One; docs URL returned 404.

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Processes shopper conversations, inventory and CRM data; payment data is stored by Stripe.

Conversations are not used to train foundation models, per the pricing FAQ.

Users can export or delete conversation history on request; retention period not stated.

Commercial use and plan restrictions

The customer owns its data, per the FAQ.

Not stated.

Controls for business users

SOC 2 Type II
PIPEDA
Region-pinned data (Canada or US)
Guardrails on topics the AI never handles alone

Policies: dealerai.com/privacy

DealerAI alternatives by need

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Zapier: better suited to

Make: better suited to

n8n: better suited to

Alternatives
Alternative	Pricing	Limitation
Zapier	—	—	Compare
Make	—	—	Compare
n8n	—	—	Compare

Explore DealerAI further

DealerAI pricing, plan by planEvery plan with USD prices, limits and what is free.Best DealerAI alternativesTools for the same job, by need and starting price.Best AI writing and productivity toolsOur picks in this category, compared by price and free tiers.

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DealerAI user reviews

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DealerAI FAQ

Is DealerAI priced per user or per location?

Per rooftop per month, with unlimited users on every plan. source (opens in a new tab)

What is the difference between DealerAI Reach and All-in-One?

Reach adds SMS and email follow-up sequences to Basic, while All-in-One adds voice AI, outbound campaigns, third-party CRM integrations, reputation management and API access. source (opens in a new tab)

Does DealerAI use conversations to train AI models?

No, the FAQ says conversations are not used to train foundation models and customers own their data. source (opens in a new tab)

Does DealerAI require a long-term contract?

No, plans are month-to-month with no setup fee and 30 days notice to cancel; annual plans save 15%. source (opens in a new tab)

How long does a DealerAI rollout take?

Most single rooftops go live within 1 to 2 weeks and multi-rooftop groups take 1 to 3 months. source (opens in a new tab)

Sources and review methodology

Official sources and verification dates

Multi-Agent AI for Car Dealerships | DealerAI homepage · checked Sep 29, 2026
Dealership AI Pricing & Plans | DealerAI pricing · checked Sep 29, 2026
DealerAI Privacy Policy policy · checked Oct 2, 2026

Not verified: Annual plan dollar amounts; Voice per-minute rate; Docs (404); Data retention period.

How we documented and maintain this page

Every fact about DealerAI above comes from the 3 official pages listed here, last compared on Sep 29, 2026; we have not run DealerAI ourselves, so it has no editorial score. How we check and re-check pages.

Article updated Oct 2, 2026; prices checked Sep 29, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error