Free web
Free source (opens in a new tab)
Month
For: Trying Demi on real work
Limits
- Up to $50 in credits at signup
Includes
- Demi on Mac
- Weekly morning digest
2 more
- All integrations
- Memory
Productivity & writingDocumented overviewLast checked Oct 1, 2026
Demi: Pricing, Features & Best Use Cases
Mac AI teammate that drafts email replies, meeting follow-ups and CRM updates from your email, meetings, Slack and CRM.
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Our take: Demi suits Mac users buried in email, meetings and CRM updates who want a teammate that drafts replies and records for approval, with a free start and a $25/month Individual plan.
Main limitation: The download is offered for Mac only, and usage is metered in credits (5,000 per month on Individual).
Who Demi fits
Demi suits Mac users buried in email, meetings and CRM updates who want a teammate that drafts replies and records for approval, with a free start and a $25/month Individual plan. Based on the vendor's documentation, not on a hands-on test.
Best for: Mac users with heavy email and meeting loads
Also a good fit for
- Sales and client-facing roles
Consider another tool if download offered for Mac only
Or if
- Usage is credit-limited (5,000 credits/month on Individual)
- Team pricing is custom quote
Demi pricing and usage limits
Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
Free forever plan; up to $50 in free credits at signup.
No separate trial; Free plan is the entry.
Paid plans: what changes as you upgrade
Individual web
$25/mo source (opens in a new tab)
Month
For: Daily personal use
Limits
- 5,000 credits/month
- One person, one Mac
Includes
- Call Demi from any app
- Custom routines
2 more
- Daily digests
- Priority speed
Team sales
Custom pricing source (opens in a new tab)
Unknown
For: Teams
Limits
- Custom credits
Includes
- Shared team context
- Demi in Slack
2 more
- Security review support
- Dedicated onboarding
Usage caps, credits and extra costs
Credits can be added any time; no silent overage charges.
Not stated.
What is Demi, and how does it work?
Demi is an AI teammate for Mac that pulls context from email, meetings, Slack and CRM, then prepares replies, follow-ups and record updates for the user to approve. It has a free plan with up to $50 in free credits on signup, a paid Individual plan, and a custom-priced Team plan. Usage is metered in credits.
What you provide and what you get back
You provide
- Email threads (Gmail)
- Meeting content and calendar
- Slack messages
- CRM records
You get back
- Draft email replies for approval
- Meeting follow-ups and briefs
- Staged CRM updates
Where you can use it
- Platforms
- Desktop
- Account
- Required
- Platform
- Mac app
- Integrations
- 100+ tools
- Individual credits
- 5,000 per month
- Security
- SOC 2 Type II, CASA Tier II, Google-verified
What people use Demi for
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Draft email replies
- Who
- Sales reps and founders with busy inboxes
- You provide
- Gmail thread plus the call behind it
- Expected result
- A drafted reply with the answer included, ready to approve and send
- Plan needed
- Free to start; Individual for daily use
- Limitation
- Nothing is sent without your approval source (opens in a new tab)
Meeting follow-ups
- Who
- Client-facing roles
- You provide
- Notes from a call
- Expected result
- Commitments captured, recap written and follow-ups drafted
- Plan needed
- Individual
- Limitation
- Depends on connected meeting and email tools source (opens in a new tab)
CRM updates
- Who
- Sellers who hate CRM admin
- You provide
- Call context and HubSpot deal
- Expected result
- Deal stage and next step staged for one-click approval
- Plan needed
- Free or Individual
- Limitation
- CRM connection required source (opens in a new tab)
Key features and their practical limits
Mac app
Runs as a Mac app that can be called from any app or screen Keeps help one keystroke away
Approval before sending
Shows exactly what it will do and waits for approve, edit or skip Prevents unwanted emails or record changes
Integrations with email, Slack and CRM
Works across 100+ tools such as Gmail, Google Calendar, Slack, Drive and CRMs Carries context from one tool to the next
Memory of how you work
Learns how you work and can turn repeated work into routines Reduces repeated instructions
Demi pros and cons
Where Demi is strong
- Free plan with no credit card and up to $50 in free credits You can evaluate on real email first documented source (opens in a new tab)
- Approval required before sending, committing or changing records Mistakes are caught before they leave documented source (opens in a new tab)
- Credits meter work done rather than seats Light users do not pay for idle seats documented source (opens in a new tab)
- SOC 2 Type II and CASA Tier II listed; Google-verified app Easier security review for Gmail access documented source (opens in a new tab)
- No annual lock-in on individual plans Cancel or change at period end documented source (opens in a new tab)
Limitations to check before paying
- Download offered for Mac only Windows and Linux users cannot use it documented source (opens in a new tab)
- Individual includes 5,000 credits per month Heavy users must top up documented source (opens in a new tab)
- Team pricing is a custom quote Cannot budget without sales contact documented source (opens in a new tab)
- Account and tool connections required Setup takes access to inbox and CRM documented source (opens in a new tab)
- Privacy policy page not fetched Retention terms unverified here documented source (opens in a new tab)
How to use Demi for drafting email replies and CRM updates from call context
Set up Demi
- Download Demi for Mac from the homepage
- Create an account and sign in
- Connect Gmail, Calendar and Slack
- Connect your CRM such as HubSpot
Example: drafting email replies and CRM updates from call context
- Open the morning digest of what needs you
- Open the drafted reply to a prospect
- Edit the wording and approve it
- Approve the staged CRM deal update
Review and export the result
- Confirm the email stays a draft until you approve
- Compare the CRM stage change with what was said on the call
Draft a reply to Nadia confirming the tiered pricing from today's call and offer the security pack by Friday.
Demi API
API access and separate billing
Demi has no public API in its official documentation. No API mentioned
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Reads connected email, meeting, Slack and CRM data to prepare work.
Pricing FAQ says model providers do not retain data.
Not stated beyond encryption statements.
Commercial use and plan restrictions
Not stated.
Not stated.
Controls for business users
- Approval before actions
- SOC 2 Type II
- CASA Tier II
- Encryption in transit and at rest
Best Demi alternatives for different needs
"Better suited" is based on documented features and pricing, not on a head-to-head test.
ChatGPT: better suited to
Claude: better suited to
Notion AI: better suited to
Explore Demi further
Demi pricing, plan by planEvery plan with USD prices, limits and what is free.Best Demi alternativesTools for the same job, by need and starting price.Best AI writing and productivity toolsOur picks in this category, compared by price and free tiers.Prompts for DemiReady-to-copy prompts with their sources.
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Demi FAQ
Is Demi free?
Yes. Download for Mac with no card and receive up to $50 in credits; Individual starts at $25/month. source (opens in a new tab)
What is a credit?
Credits meter work Demi does such as drafting, researching and updating records; on running out you can top up, upgrade or wait. source (opens in a new tab)
Does Demi send emails by itself?
No. It shows what it plans to do and you approve, edit or skip before messages or record changes. source (opens in a new tab)
What tools does it connect to?
100+ tools including Gmail, Google Calendar, Slack, Google Drive and leading CRMs. source (opens in a new tab)
Can I cancel Individual?
Yes, any time; changes apply at the end of the billing period with no annual lock-in. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- Demi - The AI teammate homepage · checked Oct 1, 2026
- Demi Pricing homepage · checked Oct 1, 2026
Not verified: Privacy policy text; Windows or mobile availability; Supported CRM list; US availability.
How we documented and maintain this page
Every fact about Demi above comes from the 2 official pages listed here, last compared on Oct 1, 2026; we have not run Demi ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 10, 2026; prices checked Oct 1, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error