Niti Lift (D2C 45-day pilot) web
$2,000/mo source (opens in a new tab)
Month
For: CMO and growth teams
Limits
- 45-day pilot with outcome guarantee
Includes
- Decision queue
- Attribution reconciliation
1 more
- Margin-priced recommendations
Productivity & writingDocumented overviewLast checked Oct 2, 2026
Niti AI: Pricing, Features & Best Use Cases
Decision intelligence for marketing spend: ranks budget actions by margin-adjusted impact and grades outcomes later.
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Our take: Choose Niti if you run D2C or marketplace advertising and want ranked budget decisions priced on margin and graded afterwards, starting with a $399 per month Vantage plan or a 45-day Lift pilot.
Main limitation: Engagements are sales-led pilots with activation fees, and the Lift pilot costs $1K activation plus $2K per month.
Who Niti AI fits
Choose Niti if you run D2C or marketplace advertising and want ranked budget decisions priced on margin and graded afterwards, starting with a $399 per month Vantage plan or a 45-day Lift pilot. Based on the vendor's documentation, not on a hands-on test.
Best for: D2C growth teams
Also a good fit for
- CMOs
- E-commerce brands running many ad sets
Consider another tool if sales-led engagements start with a pilot and activation fee
Or if
- Niti Lift pilot costs $1K activation plus $2K/month
- Requires connecting ad and store data
Niti AI pricing and usage limits
Prices checked Oct 2, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
Free margin audit offered.
45-day pilot with outcome guarantee: month two credited if nothing favourable lands.
Paid plans: what changes as you upgrade
Niti Vantage web
$399/mo source (opens in a new tab)
Month
For: Explaining sudden changes
Includes
- Anomaly watch
- Five-whys root cause
1 more
- Audit trail
NBFC 90-day pilot web
$3,500/mo source (opens in a new tab)
Month
For: Lending companies
Limits
- 90-day pilot
Includes
- Pipeline bottleneck map
- Causal analysis
Agency partner web
Custom pricing source (opens in a new tab)
Unknown
For: Boutique performance agencies
Includes
- Deploy across client accounts
Enterprise web
Custom pricing source (opens in a new tab)
Unknown
For: Large groups
Includes
- Dedicated analyst
Usage caps, credits and extra costs
Activation fee on pilots.
Not stated.
What is Niti AI, and how does it work?
Niti AI is a decision intelligence system for growth teams. It reconciles platform-reported numbers with revenue actually received and produces a ranked queue of budget, pricing and acquisition actions, each with estimated impact. It has two products: Niti Lift, which prices ad sets on margin and cross-channel revenue, and Niti Vantage, which traces anomalies to a root cause. Outcomes are scored after 14 days.
What you provide and what you get back
You provide
- Ad platform data (e.g. Meta)
- Store and marketplace data
- Cost of goods and discount data
You get back
- Ranked Scale / Reduce / Kill decisions
- Root-cause analyses
- Outcome grades
Where you can use it
- Platforms
- Web
- Account
- Required
Where Niti AI is most useful
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Rank ad sets by margin-adjusted impact
- Who
- CMOs and growth teams
- You provide
- Ad sets and sales data
- Expected result
- Ranked decisions by margin impact
- Plan needed
- Niti Lift
- Limitation
- Needs data connections source (opens in a new tab)
Find cross-channel attribution gaps
- Who
- Marketers
- You provide
- Platform and marketplace data
- Expected result
- Attribution gap view
- Plan needed
- Niti Lift
- Limitation
- Results are vendor examples source (opens in a new tab)
Diagnose sudden SKU or spend anomalies
- Who
- Operations and marketing leads
- You provide
- SKU and spend signals
- Expected result
- Root cause with confidence labels
- Plan needed
- Niti Vantage
- Limitation
- Verified against logs only where available source (opens in a new tab)
Key features and their practical limits
Ranked decision queue
Daily ranked actions Focus on few calls
Cross-channel customer identity resolution
Resolves a customer across channels Credits halo effects
Margin-aware recommendations (COGS, discount depth)
COGS and discount aware recommendations Margin-based decisions
Anomaly watch with five-whys root cause
Detects SKU and spend anomalies and walks causes Faster diagnosis
Niti AI: strengths and limits
Where Niti AI is strong
- Pricing is published in USD Easy budgeting documented source (opens in a new tab)
- Outcome guarantee on pilots (month credited if nothing favourable lands) Possible credit documented source (opens in a new tab)
- Free audit offered No cost to test documented source (opens in a new tab)
- Decisions graded after the fact Better decision record documented source (opens in a new tab)
Limitations to check before paying
- Sales-led engagements start with a pilot and activation fee Not self-serve documented source (opens in a new tab)
- Niti Lift pilot costs $1K activation plus $2K/month Cost before value documented source (opens in a new tab)
- Requires connecting ad and store data Integration time documented source (opens in a new tab)
- No self-serve free plan seen Sales conversation needed documented source (opens in a new tab)
How to use Niti AI for ranking ad budget decisions by margin
Set up Niti AI
- Request the free margin audit at niti.ai
- Share one month of spend data
- Connect ad and store accounts
- Start the 45-day pilot
Example: ranking ad budget decisions by margin
- Connect Meta and your store
- Open the decision queue
- Apply a Scale or Reduce call
- Review the outcome grade at 7 and 30 days
Review and export the result
- Compare ranked actions with your own judgement
- Check the outcome ledger for results
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Policy (for the Niti Shopify app) covers merchants and their end customers.
Policy states shopping history is not used to train AI models.
Policy states auto-deletion after 12 months.
Controls for business users
- ISO 27001 and SOC 2 claimed in the policy summary
Policies: niti.ai/privacy
Niti AI alternatives by need
"Better suited" is based on documented features and pricing, not on a head-to-head test.
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Niti AI FAQ
How much does Niti cost?
Niti Vantage $399/month; Niti Lift D2C pilot $1K activation plus $2K/month. source (opens in a new tab)
What is the guarantee?
If nothing confirmed and favourable lands in the pilot window, month two is credited. source (opens in a new tab)
Is there a free option?
A free margin audit is offered; no free self-serve plan. source (opens in a new tab)
Is there an NBFC option?
Yes, a 90-day pilot at $2K activation plus $3.5K/month. source (opens in a new tab)
Does Niti train on shopper data?
Its privacy policy says it does not use shopping history to train AI models. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- Niti AI homepage homepage · checked Oct 2, 2026
- Niti pricing homepage · checked Oct 2, 2026
- Niti privacy policy policy · checked Oct 2, 2026
Not verified: Enterprise price; Supported ad platforms list; Contract lock-in after pilot; Policy scope (written for Shopify app).
How we documented and maintain this page
Every fact about Niti AI above comes from the 3 official pages listed here, last compared on Oct 2, 2026; we have not run Niti AI ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 2, 2026; prices checked Oct 2, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error