Ordinal (formerly Assembly): Pricing, Features & Best Use Cases

Our take: Choose Ordinal if a marketing team or agency needs LinkedIn-centric scheduling with approvals, a content calendar and optional MCP/API access, starting with a 14-day trial on Starter or Pro.

Main limitation: Starter limited to 3 users and 50 scheduled posts per month

By the AI Tool Atlas editors. Based on the vendor's official documentation; we have not tested this product hands-on. What “documented overview” means

Is Ordinal (formerly Assembly) right for you?

Choose Ordinal if a marketing team or agency needs LinkedIn-centric scheduling with approvals, a content calendar and optional MCP/API access, starting with a 14-day trial on Starter or Pro. Based on the vendor's documentation, not on a hands-on test.

Best for: Marketing teams

Also a good fit for

Agencies
LinkedIn-focused brands

Consider another tool if starter limited to 3 users and 50 scheduled posts per month

Or if

Only 4 social profiles included; extra profiles $20/mo each
API and MCP access requires Pro or higher

Ordinal (formerly Assembly) pricing and usage limits

Prices checked Oct 2, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.

The official Ordinal (formerly Assembly) pricing page as we saw it. tryordinal.com, captured Oct 2, 2026

Free access and trial conditions

No free plan listed

14-day trial on Starter and Pro; Growth and Enterprise via demo

Paid plans: what changes as you upgrade

Starter Web

$95 source (opens in a new tab)

Per month (toggle mapping unconfirmed)

Other toggle set shows $85/mo. Page shows two price sets under a Pay Monthly / Pay Annually toggle; mapping of which set is which is not confirmed from page text

For: Small teams starting to schedule content

Limits

Up to 3 users
50 scheduled posts per month

1 more

4 social profiles; extra $20/mo each

Includes

Content calendar
Schedule posts

2 more

Ordinal AI (30 per month)
Analytics (14 days)

No API

Pro Web

$265 source (opens in a new tab)

Per month (toggle mapping unconfirmed)

Other toggle set shows $235/mo. Page shows two price sets under a Pay Monthly / Pay Annually toggle; mapping of which set is which is not confirmed from page text

For: Teams driving growth from socials

Limits

Unlimited users
Unlimited scheduled posts

1 more

4 social profiles; extra $20/mo each

Includes

Team engagements
API and MCP access

2 more

Account analytics (all time)
Ordinal AI (500 per month)

API included

Growth Web

$695 source (opens in a new tab)

Per month (toggle mapping unconfirmed)

Other toggle set shows $625/mo. Page shows two price sets under a Pay Monthly / Pay Annually toggle; mapping of which set is which is not confirmed from page text

For: Teams treating social as an acquisition channel

Limits

Unlimited users
Higher team engagement limits

1 more

Leads data is an add-on ($50/mo per profile)

Includes

Amplification links
Webhooks

2 more

Custom user permissions
Shared Slack channel

API included

Enterprise Web

Custom pricing source (opens in a new tab)

Custom

For: Complex workflows at scale

Limits

Custom limits

Includes

Advanced employee advocacy
CRM data connection

2 more

SAML / SSO
CSA / MSA

API included

Usage caps, credits and extra costs

Extra social profiles $20/mo each; engagement-only profiles $10/mo each; Leads data $50/mo per profile (Growth add-on)

Not stated

What is Ordinal (formerly Assembly), and how does it work?

Ordinal is a platform for teams to draft, plan and schedule social media content across major channels, with a content calendar, approvals and campaigns. The site says Assembly is now Ordinal. It also offers team engagement tools, analytics, AI post drafting and MCP and API access on higher plans.

Ordinal (formerly Assembly)'s official site: how the product presents itself. tryordinal.com, captured Oct 2, 2026

What you provide and what you get back

What you give Ordinal (formerly Assembly) and what comes back, from its documentation

You provide

Drafted post text and media
Connected social profiles (LinkedIn, X, Instagram and others)
Campaign and calendar plans

You get back

Scheduled and published social posts
Post and account analytics
Team engagements (likes, comments, reposts)

Where you can use it

Platforms: Web, API
Account: Required
Channels: LinkedIn, X, Instagram and other major channels
Scheduled posts: 50 per month on Starter; unlimited on Pro and Growth
AI usage: 30 per month Starter; 500 per month Pro and Growth
Analytics history: 14 days on Starter; all time on Pro and above
Approvals: Included on all plans

What people use Ordinal (formerly Assembly) for

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Schedule LinkedIn and cross-channel posts

Who: Social media managers and marketing teams
You provide: Drafts for LinkedIn, X or Instagram plus connected profiles
Expected result: Posts scheduled and published from one platform
Plan needed: Starter (50 scheduled posts per month) or higher
Limitation: Starter allows 50 scheduled posts per month source (opens in a new tab)

Plan campaigns on a content calendar

Who: Content marketers and growth teams
You provide: Upcoming posts and campaigns across accounts
Expected result: Visual calendar of planned posts and campaigns
Plan needed: Any plan (content calendar included in all)
Limitation: No limitation stated beyond plan post limits source (opens in a new tab)

Run approval workflows with teammates or clients

Who: Agencies and founders working with clients or teammates
You provide: Draft posts and approver accounts
Expected result: Posts finalized and approved before publishing
Plan needed: Any plan (approvals included in all)
Limitation: Blocking approvals by default is Growth and above source (opens in a new tab)

What Ordinal (formerly Assembly) does, and where it stops

Feature overview on the official site. tryordinal.com, captured Oct 2, 2026

Scheduling and posting

Schedules and posts content to LinkedIn, X, Instagram and other major channels Posting from one place

Access: All plansLimit: Starter limited to 50 scheduled posts per month; 4 social profiles included, extra $20/mo each source (opens in a new tab)

Content calendar and campaigns

Visual calendar for planning posts and campaigns across accounts Planning ahead

Access: All plansLimit: Not stated on the fetched pages source (opens in a new tab)

AI post drafting

Ordinal AI drafts posts Faster first drafts

Access: All plansLimit: 30 AI uses per month on Starter, 500 on Pro and Growth source (opens in a new tab)

Team engagements

Lets teammates like, comment and repost your posts More reach on important posts

Access: Pro and above (limited same-account versions on Starter)Limit: Likes capped per post (30 Pro, 50 Growth); comment/repost window up to 12 hours source (opens in a new tab)

Ordinal (formerly Assembly) pros and cons

Where Ordinal (formerly Assembly) is strong

14-day trial on Starter and Pro You can test the product before paying documented source (opens in a new tab)
Unlimited users on Pro and above Large teams can collaborate without per-seat limits documented source (opens in a new tab)
Webhooks on Growth Posting events can trigger external systems documented source (opens in a new tab)
Agency discounts available on request Agencies may get lower pricing documented source (opens in a new tab)

Limitations to check before paying

Starter limited to 3 users and 50 scheduled posts per month Small teams hit limits quickly on the entry plan documented source (opens in a new tab)
Only 4 social profiles included; extra profiles $20/mo each Cost grows with the number of connected accounts documented source (opens in a new tab)
API and MCP access requires Pro or higher Smaller plans cannot use API or MCP automation documented source (opens in a new tab)
No free plan listed There is no permanent no-cost tier to fall back to documented source (opens in a new tab)

How to use Ordinal (formerly Assembly) for scheduling LinkedIn posts for a team

Set up Ordinal (formerly Assembly)

Start a 14-day trial on Starter or Pro
Connect your social profiles (4 included)
Invite teammates (up to 3 on Starter)
Open the content calendar

Example: scheduling LinkedIn posts for a team

Draft a post in the calendar, optionally with AI drafting
Tag people and preview the post
Send it for approval
Schedule it and let teammates engage once it is live

Review and export the result

Confirm the post appears on the calendar at the right time
Check the published post on the network
Review analytics after publishing

Example prompt suggested by our editors (not a recorded output of the product)

Draft a LinkedIn post announcing our new product feature in three short paragraphs with a question at the end.

Ordinal (formerly Assembly) API

Plan comparison on the official pricing page. tryordinal.com, captured Oct 2, 2026

API access and separate billing

Ordinal (formerly Assembly) has no public API in its official documentation. API and MCP access listed from Pro; webhooks from Growth; docs page returned 404

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Not stated on fetched pages

Commercial use and plan restrictions

SAML/SSO and CSA/MSA on Enterprise

Controls for business users

Approvals
Custom user permissions (Growth)
SAML / SSO (Enterprise)

Other tools to consider instead of Ordinal (formerly Assembly)

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Canva: better suited to

Jasper: better suited to

Alternatives
Alternative	When to choose it	Pricing	Limitation
Canva		—	—	Compare
Jasper		—	—	Compare

Explore Ordinal (formerly Assembly) further

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Ordinal (formerly Assembly) FAQ

Does Ordinal have a free plan?

No free plan is listed; Starter and Pro offer a 14-day trial. source (opens in a new tab)

How many users does each plan include?

Starter allows up to 3 users; Pro, Growth and Enterprise are unlimited. source (opens in a new tab)

Is API or MCP access available?

Yes, on Pro and above; webhooks require Growth. source (opens in a new tab)

What do extra social profiles cost?

Each profile beyond the 4 included costs $20/mo; engagement-only profiles are $10/mo each. source (opens in a new tab)

Is Assembly the same product?

The site says Assembly is now Ordinal. source (opens in a new tab)

Sources and review methodology

Official sources and verification dates

Ordinal home homepage · checked Oct 2, 2026
Ordinal pricing homepage · checked Oct 2, 2026

Not verified: Billing period for each of the two price sets; Privacy, retention and training policy (privacy page 404); API docs URL (docs page 404); US availability; Mobile apps; Vendor name.

How we documented and maintain this page

Every fact about Ordinal (formerly Assembly) above comes from the 2 official pages listed here, last compared on Oct 2, 2026; we have not run Ordinal (formerly Assembly) ourselves, so it has no editorial score. How we check and re-check pages.

Article updated Oct 2, 2026; prices checked Oct 2, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error