Video · pricing
Best for creative teams and agencies needing multi-modal AI generation with commercial rights included and up to 20% annual savings.
Luma sells individual plans as monthly subscriptions that include a fixed pool of credits. Plus is $30 per month with 10,000 credits, Pro is $90 per month with 40,000 credits, and Ultra is $300 per month with 150,000 credits. Yearly billing takes 20% off: $300, $900 and $3,000 per year, or $25, $75 and $250 per month. Team and Enterprise have no listed price and are sold through sales.
There is no permanent free plan. The pricing notes mention trial credits at signup, but their size is not stated. The entry plan, Plus at $30 per month, covers video and image generation, all video and image models, Luma and third-party models, guest edit access and commercial use rights. Pro adds a 4x Luma Agents usage boost, advanced brand control and priority processing. Credits are spent per action: Ray 3.2 at 1080p costs 100 credits per 5 seconds of video.
| Plan | Price | Billing | Who it is for | Key limits | API |
|---|---|---|---|---|---|
| Plus Web |
$30 | Monthly | Solo creators and small teams | 10,000 credits per month; Luma and third-party models; Guest edit access | Billed separately |
| Pro Web |
$90 | Monthly | Growing creative teams and agencies | 40,000 credits per month; 4x usage with Luma Agents; Everything in Plus | Billed separately |
| Ultra Web |
$300 | Monthly | Large agencies and production studios | 150,000 credits per month; 15x usage with Luma Agents; Everything in Pro | Billed separately |
| Team Web |
Custom pricing | Custom | Multi-person teams requiring collaboration | Shared team credits; Team-wide organization; Usage analytics | Not stated |
| Enterprise Web |
Custom pricing | Custom | Large enterprises with custom needs | Custom commitments; Dedicated training; Custom fine-tuning | Not stated |
| If you | Pick | Why |
|---|---|---|
| you want to try Luma before paying | Trial credits (no permanent free plan) | Trial credits are given at signup, but the amount is not stated. Plus at $30 per month is the first documented paid plan. |
| you are a solo creator or small team making clips and images | Plus ($30/mo, $25/mo billed yearly) | 10,000 credits per month, all video and image models, guest edit access and commercial use rights. |
| you run a growing creative team or agency | Pro ($90/mo, $75/mo billed yearly) | 40,000 credits per month, a 4x Luma Agents usage boost, advanced brand control and priority processing. |
| you run a large agency or production studio | Ultra ($300/mo, $250/mo billed yearly) | 150,000 credits per month, a 15x Luma Agents usage boost, maximum concurrent generations and priority support. |
| you need shared credits, SSO or custom commitments | Team or Enterprise (contact sales) | Team lists shared team credits and SSO; Enterprise adds custom commitments and fine-tuning. No prices are published. |
Free trial with limited credits available; no permanent free plan
Trial credits included at signup
API usage charged separately via credit system; additional credits purchasable
Pricing displayed in USD; taxes may apply per jurisdiction
Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Vendor pricing page re-checked automatically 2 days ago: no changes detected.
Free trial with limited credits available; no permanent free plan
Trial credits included at signup
$30 source (opens in a new tab)
Monthly
20% discount with yearly billing: $300/year
For: Solo creators and small teams
Limits
Includes
API billed separately
$90 source (opens in a new tab)
Monthly
20% discount with yearly billing: $900/year
For: Growing creative teams and agencies
Limits
Includes
API billed separately
$300 source (opens in a new tab)
Monthly
20% discount with yearly billing: $3,000/year
For: Large agencies and production studios
Limits
Includes
API billed separately
Custom pricing source (opens in a new tab)
Custom
For: Multi-person teams requiring collaboration
Limits
Includes
Custom pricing source (opens in a new tab)
Custom
For: Large enterprises with custom needs
Limits
Includes
API usage charged separately via credit system; additional credits purchasable
Pricing displayed in USD; taxes may apply per jurisdiction
At the listed prices, a single user pays between $360 and $3,600 a year on the fixed-price plans. Annual billing discounts, taxes and usage-based extras are listed per plan above where the vendor publishes them.
Yes, all generated content is owned by the user with full commercial rights included on all paid plans. source (opens in a new tab)
Plans differ in monthly credit allowance (Plus: 10,000, Pro: 40,000, Ultra: 150,000) and Luma Agents usage boost (Plus: baseline, Pro: 4x, Ultra: 15x). All include access to the same models. source (opens in a new tab)
Standard policy information not provided; credits expire per plan terms. Contact support for refund inquiries. source (opens in a new tab)
Yes, Luma provides APIs for image and video generation with the same credit-based billing; documentation at docs.lumalabs.ai. source (opens in a new tab)
Purchase additional credits to continue; pricing per credit varies by model and action (e.g., 100 credits for 5 seconds of Ray 3.2 at 1080p). source (opens in a new tab)
Yearly billing is 20% cheaper: Plus is $25 per month ($300 per year), Pro is $75 ($900 per year) and Ultra is $250 ($3,000 per year). Monthly billing is $30, $90 and $300.
No permanent free plan is listed. Trial credits are included at signup, but their amount and terms are not stated.
Pro includes 40,000 credits per month, four times the 10,000 in Plus, plus a 4x Luma Agents usage boost and everything in Plus.
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