Video · pricing
Am besten für Kreativteams und Agenturen, die multimodale KI-Erzeugung mit eingeschlossenen kommerziellen Rechten brauchen, mit bis zu 20 % Ersparnis bei jährlicher Zahlung.
Luma sells individual plans as monthly subscriptions that include a fixed pool of credits. Plus is $30 per month with 10,000 credits, Pro is $90 per month with 40,000 credits, and Ultra is $300 per month with 150,000 credits. Yearly billing takes 20% off: $300, $900 and $3,000 per year, or $25, $75 and $250 per month. Team and Enterprise have no listed price and are sold through sales.
There is no permanent free plan. The pricing notes mention trial credits at signup, but their size is not stated. The entry plan, Plus at $30 per month, covers video and image generation, all video and image models, Luma and third-party models, guest edit access and commercial use rights. Pro adds a 4x Luma Agents usage boost, advanced brand control and priority processing. Credits are spent per action: Ray 3.2 at 1080p costs 100 credits per 5 seconds of video.
| Plan | Price | Billing | Who it is for | Key limits | API |
|---|---|---|---|---|---|
| Plus Web |
$30 | Monthly | Solo creators and small teams | 10,000 credits per month; Luma and third-party models; Guest edit access | Billed separately |
| Pro Web |
$90 | Monthly | Growing creative teams and agencies | 40,000 credits per month; 4x usage with Luma Agents; Everything in Plus | Billed separately |
| Ultra Web |
$300 | Monthly | Large agencies and production studios | 150,000 credits per month; 15x usage with Luma Agents; Everything in Pro | Billed separately |
| Team Web |
Individuelle Preise | Custom | Multi-person teams requiring collaboration | Shared team credits; Team-wide organization; Usage analytics | Not stated |
| Enterprise Web |
Individuelle Preise | Custom | Large enterprises with custom needs | Custom commitments; Dedicated training; Custom fine-tuning | Not stated |
| If you | Pick | Why |
|---|---|---|
| you want to try Luma before paying | Trial credits (no permanent free plan) | Trial credits are given at signup, but the amount is not stated. Plus at $30 per month is the first documented paid plan. |
| you are a solo creator or small team making clips and images | Plus ($30/mo, $25/mo billed yearly) | 10,000 credits per month, all video and image models, guest edit access and commercial use rights. |
| you run a growing creative team or agency | Pro ($90/mo, $75/mo billed yearly) | 40,000 credits per month, a 4x Luma Agents usage boost, advanced brand control and priority processing. |
| you run a large agency or production studio | Ultra ($300/mo, $250/mo billed yearly) | 150,000 credits per month, a 15x Luma Agents usage boost, maximum concurrent generations and priority support. |
| you need shared credits, SSO or custom commitments | Team or Enterprise (contact sales) | Team lists shared team credits and SSO; Enterprise adds custom commitments and fine-tuning. No prices are published. |
Kostenlose Testphase mit begrenzten Credits verfügbar; kein dauerhafter Free-Tarif
Test-Credits sind bei der Anmeldung enthalten
API-Nutzung wird separat über das Credit-System berechnet; zusätzliche Credits können gekauft werden
Preise in USD angegeben; je nach Rechtsraum können Steuern anfallen
Preise am Oct 1, 2026 auf der offiziellen US-Preisseite geprüft. Offizielle Preise ↗ Preise und Limits ändern sich häufig.
Preisseite des Anbieters vor 2 Tagen automatisch neu geprüft: keine Änderungen festgestellt.
Kostenlose Testphase mit begrenzten Credits verfügbar; kein dauerhafter Free-Tarif
Test-Credits sind bei der Anmeldung enthalten
$30 Quelle (öffnet in neuem Tab)
Monthly
20% discount with yearly billing: $300/year
Für: Solo creators and small teams
Limits
Enthält
API separat abgerechnet
$90 Quelle (öffnet in neuem Tab)
Monthly
20% discount with yearly billing: $900/year
Für: Growing creative teams and agencies
Limits
Enthält
API separat abgerechnet
$300 Quelle (öffnet in neuem Tab)
Monthly
20% discount with yearly billing: $3,000/year
Für: Large agencies and production studios
Limits
Enthält
API separat abgerechnet
Individuelle Preise Quelle (öffnet in neuem Tab)
Custom
Für: Multi-person teams requiring collaboration
Limits
Enthält
Individuelle Preise Quelle (öffnet in neuem Tab)
Custom
Für: Large enterprises with custom needs
Limits
Enthält
API-Nutzung wird separat über das Credit-System berechnet; zusätzliche Credits können gekauft werden
Preise in USD angegeben; je nach Rechtsraum können Steuern anfallen
At the listed prices, a single user pays between $360 and $3,600 a year on the fixed-price plans, or nothing on the free tier within its limits. Annual billing discounts, taxes and usage-based extras are listed per plan above where the vendor publishes them.
Yearly billing is 20% cheaper: Plus is $25 per month ($300 per year), Pro is $75 ($900 per year) and Ultra is $250 ($3,000 per year). Monthly billing is $30, $90 and $300.
No permanent free plan is listed. Trial credits are included at signup, but their amount and terms are not stated.
Pro includes 40,000 credits per month, four times the 10,000 in Plus, plus a 4x Luma Agents usage boost and everything in Plus.
Yes. Commercial use rights are included in Plus, and the profile states commercial use is included on all individual plans.
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