Free web
For: Trying the dashboard on one store
Limits
- 1 CSV upload per week
- 30-day history
1 more
- 1 user
Includes
- Revenue & orders dashboard
- CSV uploads
Productivity & writingDocumented overviewLast checked Oct 1, 2026
DataLayer: Pricing, Features & Best Use Cases
Turns e-commerce sales spreadsheets and store exports into dashboards, with AI insights and chat on paid plans.
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Our take: Choose DataLayer if you run a small store and want dashboards from Shopify, WooCommerce, Excel or Google Sheets exports without a data team, starting free and moving to Starter at $29 per month for PDF/Excel export and AI insights.
Main limitation: Free allows one CSV upload per week with 30-day history, and AI chat is only on Growth with 10 messages per month.
Who should use DataLayer
Choose DataLayer if you run a small store and want dashboards from Shopify, WooCommerce, Excel or Google Sheets exports without a data team, starting free and moving to Starter at $29 per month for PDF/Excel export and AI insights. Based on the vendor's documentation, not on a hands-on test.
Best for: Small e-commerce sellers
Also a good fit for
- Shopify/WooCommerce store owners without a BI tool
Consider another tool if free plan limited to 1 CSV upload per week and 30-day history
Or if
- AI insights capped (3/mo Starter, 20/mo Growth); AI chat 10 messages/mo on Growth
- AI chat not included below Growth ($69/mo)
DataLayer pricing and usage limits
Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Vendor pricing page re-checked automatically 12 days ago: no changes detected.
Free access and trial conditions
Free plan: revenue and orders dashboard, 1 CSV upload per week, 30-day history, 1 user.
14-day free trial on Starter and Growth, no card required.
Paid plans: what changes as you upgrade
Starter web
$29/mo source (opens in a new tab)
Month
Annual billing shows 2 months free; seed lists $24/month billed annually
For: Solo sellers
Limits
- Daily CSV uploads, up to 10/day
- 3 AI insights per month
Includes
- Product performance
- Basic customer analytics
2 more
- PDF / Excel export
- AI insights
Growth web
$69/mo source (opens in a new tab)
Month
Annual billing shows 2 months free; seed lists $58/month billed annually
For: Serious sellers and small teams
Limits
- 20 AI insights per month
- AI chat 10 messages/month
1 more
- 3 team members
Includes
- Full customer analytics
- Profit & inventory analytics
2 more
- Scheduled reports
- Unlimited uploads
Enterprise web
Custom pricing source (opens in a new tab)
For: Agencies and multi-store sellers
Limits
- Custom upload and AI limits
- Custom seats
Includes
- Custom reporting and integrations
Usage caps, credits and extra costs
Not stated beyond plan prices; Enterprise is custom.
Not stated.
What is DataLayer, and how does it work?
DataLayer is a web dashboard for e-commerce sellers that ingests CSV, Excel, Google Sheets and Shopify/WooCommerce exports, maps columns automatically and produces revenue, product and customer analytics. Paid plans add PDF/Excel export, scheduled reports, AI-generated insights and an AI chat for asking questions about the data in plain language. A free plan allows one weekly upload with 30 days of history.
What you provide and what you get back
You provide
- CSV or Excel export
- Shopify or WooCommerce export
- Public Google Sheets link
- Google Drive file via picker
You get back
- Revenue and orders dashboard
- Product and customer analytics
- PDF/Excel export (paid)
- AI insights
Where you can use it
- Platforms
- Web
- Account
- Required
- Import sources
- CSV, Excel, Google Sheets link, Drive picker; Shopify and WooCommerce exports
- Free history
- 30 days
- Export
- PDF and Excel on Starter and above
- Seats
- 1 / 1 / 3 / custom
Where DataLayer is most useful
Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.
Building sales dashboards from store exports
- Who
- Shopify or WooCommerce store owners
- You provide
- Orders CSV export
- Expected result
- Revenue and orders dashboard in about 30 seconds
- Plan needed
- Free
- Limitation
- Free keeps only 30 days of history source (opens in a new tab)
Tracking top products and revenue trends
- Who
- Solo sellers
- You provide
- Product-level sales export
- Expected result
- Top products ranked by performance
- Plan needed
- Starter
- Limitation
- Product performance is not on Free source (opens in a new tab)
Basic customer analytics
- Who
- Small teams
- You provide
- Customer-level order data
- Expected result
- Full customer analytics, profit and inventory views, scheduled reports
- Plan needed
- Growth
- Limitation
- Only 3 team members source (opens in a new tab)
DataLayer features and their limits
Automatic column mapping
Reads the header row of an uploaded CSV, Excel or Sheet and matches columns such as date, product and amount to its data model, so you do not build a schema. Skips manual setup
Revenue, product and customer dashboards
Aggregates imported orders into revenue, orders, product and customer views; scope widens from basic on Starter to full customer plus profit and inventory on Growth. Replaces spreadsheet math
AI insights (capped per month)
Generates written findings from your imported data, counted against a monthly quota. Surfaces trends without analysis
AI chat (Growth plan)
Lets you ask plain-language questions about your imported store data and returns answers. Ad hoc questions
DataLayer: strengths and limits
Reasons to choose DataLayer
- Free plan available You can test the dashboard on one store at no cost. documented source (opens in a new tab)
- 14-day trial on paid plans without a card You can try Starter or Growth without entering payment details. documented source (opens in a new tab)
- USD pricing published clearly You can budget without a sales call, except Enterprise. documented source (opens in a new tab)
- Imports data by CSV or Excel upload, a shared Google Sheets link, or a Google Drive picker limited to the one file you select Store exports can be analysed without granting access to the rest of a Drive. documented source (opens in a new tab)
- Growth plan adds profit and inventory analytics, scheduled reports and unlimited uploads A seller can get recurring reports on profit and stock without manual uploads limits. documented source (opens in a new tab)
Check before paying for DataLayer
- Free plan limited to 1 CSV upload per week and 30-day history Stores needing live or long history must pay. documented source (opens in a new tab)
- AI insights capped (3/mo Starter, 20/mo Growth); AI chat 10 messages/mo on Growth Heavy AI users will exhaust quotas quickly. documented source (opens in a new tab)
- AI chat not included below Growth ($69/mo) Chat requires $69 per month. documented source (opens in a new tab)
- Requires an account No anonymous use. documented source (opens in a new tab)
- Growth plan includes only 3 team members Larger teams or agencies need an Enterprise custom plan. documented source (opens in a new tab)
How to use DataLayer for building a sales dashboard from a store export
Set up DataLayer
- On usedatalayer.com click Upload your first sheet and create a free account (email and password, or Continue with Google)
- Export your orders from Shopify or WooCommerce as CSV, or open your Excel or Google Sheet
- Choose an import path: file upload, paste a Google Sheets link shared as Anyone with the link can view, or Choose from Google Drive
- Confirm the automatically mapped columns
Example: building a sales dashboard from a store export
- Upload the orders CSV and wait for the dashboard to build
- Open the Revenue & orders dashboard and set the date range within your plan's history
- On Starter or above, open Product performance to see top products
- Export a PDF or Excel report, or run an AI insight
Review and export the result
- Compare total revenue on the dashboard with your store admin total for the same dates
- Check that the number of orders imported matches your export row count
- Confirm you have not exceeded the weekly (Free) or daily 10-upload (Starter) limit
DataLayer integrations and API
Native integrations and export formats
Export: PDF, Excel
API access and separate billing
DataLayer has no public API in its official documentation. /docs returned 404; no API documented
Privacy, data use and commercial rights
Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.
How your inputs and outputs are handled
Imported sales rows are retained so dashboards and reports keep working; no copy of Drive files is kept beyond imported data.
Imported data kept while the account uses it; individual uploads, stores and reports can be deleted in the app; account deletion by email request, processed manually.
Controls for business users
- Drive access limited to one selected file
- Google Drive token never sent to DataLayer servers
Policies: usedatalayer.com/privacy
DataLayer alternatives by need
"Better suited" is based on documented features and pricing, not on a head-to-head test.
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DataLayer FAQ
How many uploads does each DataLayer plan allow?
Free allows 1 CSV upload per week, Starter up to 10 uploads per day, and Growth unlimited uploads. source (opens in a new tab)
How many AI insights and chat messages do I get?
Starter has 3 AI insights per month; Growth has 20 AI insights plus AI chat at 10 messages per month. Free has none. source (opens in a new tab)
Does DataLayer need access to my Google Drive?
Only if you choose to. The Drive picker uses the drive.file scope for the single file you select, and the Sheets link path needs no sign-in but the sheet must be shared as Anyone with the link can view. source (opens in a new tab)
Is a card required for the trial?
No. The 14-day trial on Starter and Growth requires no card. source (opens in a new tab)
How do I delete my data?
Delete uploads, stores and reports inside the app; to delete the whole account email the address in the privacy policy and it is processed manually. source (opens in a new tab)
Sources and review methodology
Official sources and verification dates
- DataLayer homepage homepage · checked Oct 1, 2026 · hero, import sources
- DataLayer Pricing pricing · checked Oct 1, 2026 · plans
- DataLayer Privacy Policy policy · checked Oct 1, 2026 · data uploads, deletion
Not verified: API availability; Model training use of uploaded data; Native Shopify/WooCommerce connectors beyond file exports; Taxes.
How we documented and maintain this page
Every fact about DataLayer above comes from the 3 official pages listed here, last compared on Oct 1, 2026; we have not run DataLayer ourselves, so it has no editorial score. How we check and re-check pages.
Article updated Oct 10, 2026; prices checked Oct 1, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error