Product Metrics: Pricing, Features & Best Use Cases

Our take: Choose Product Metrics if you run Google Shopping or Performance Max and want product-level segments and Merchant Center labels, since the first 10K EUR of monthly Shopping spend is free.

Main limitation: Pricing is published in euros excl. VAT as a share of Shopping spend, so no USD price exists and the fee grows with ad spend.

By the AI Tool Atlas editors. Based on the vendor's official documentation; we have not tested this product hands-on. What “documented overview” means

Who Product Metrics fits

Choose Product Metrics if you run Google Shopping or Performance Max and want product-level segments and Merchant Center labels, since the first 10K EUR of monthly Shopping spend is free. Based on the vendor's documentation, not on a hands-on test.

Best for: Ecommerce advertisers

Also a good fit for

Shopping feed managers

Consider another tool if prices are in euros, excl. VAT

Or if

Pro plan needs a credit card for 30-day trial
Fee scales with Shopping ad spend

Product Metrics pricing and usage limits

Prices checked Oct 2, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.

The official Product Metrics pricing page as we saw it. productmetrics.io, captured Oct 2, 2026

Free access and trial conditions

First 10K EUR of monthly Shopping spend is free; free analysis needs only a Google login.

30-day Pro trial; credit card required, cancel within the trial for no charge.

Paid plans: what changes as you upgrade

Free analysis web

Free source (opens in a new tab)

Monthly

For: Advertisers testing segmentation

Limits

Log in with Google, no credit card
Products in six segments on your own data

1 more

No product-level export or feed labels

Includes

Six product segments

Pro web

Usage-based source (opens in a new tab)

Monthly

Priced in EUR, excl. VAT; no USD price published

For: Shopping advertisers with spend above 10K EUR

Limits

First 10K EUR of spend free, then 0.65% falling to 0.05% by band
30-day trial requires a credit card

Includes

Product-level data and export
Feed export with Merchant Center labels

2 more

Product Journeys, Competitor Prices, Inventory Insights
Full Signal Tracking included

Demo account web

Free source (opens in a new tab)

Monthly

For: Teams that want a look before connecting data

Limits

Demo data only, no data connection

Includes

Explore the product with demo data

Usage caps, credits and extra costs

Price Monitoring add-on at 0.015 EUR per scrape (1,000 scrapes cost 15 EUR).

All amounts exclude VAT; VAT is added to the invoice where it applies.

What is Product Metrics, and how does it work?

Product Metrics analyses ecommerce products for Google Shopping and Performance Max, segmenting them by volume and return and adding journeys, competitor prices, margin and stock context. It writes custom labels to a Merchant Center feed and offers rules and a product score for prioritisation. Login is through Google.

Product Metrics's official site: how the product presents itself. productmetrics.io, captured Oct 2, 2026

What you provide and what you get back

What you give Product Metrics and what comes back, from its documentation

You provide

Google Ads Shopping and Performance Max data
Merchant Center product feed
Margin and stock context

You get back

Product segments
Merchant Center custom labels
Product score and rule results

Where you can use it

Platforms: web
Account: Required
Catalogue size: Built for 250 to 1,000,000 products
Channels: Performance Max and standard Shopping
Login: Google

Where Product Metrics is most useful

Scenarios are worked out by our editors from the documentation; the actual result depends on your input and plan.

Google Shopping product segmentation

Who: Ecommerce advertisers running Google Shopping
You provide: Connected Google Ads account
Expected result: Products grouped into six segments by volume and return
Plan needed: Free analysis
Limitation: Needs a Google login source (opens in a new tab)

Performance Max analysis

Who: Performance Max managers
You provide: Performance Max spend and product data
Expected result: Product-level view of what to push, fix or pause
Plan needed: Pro
Limitation: Detailed views are on Pro source (opens in a new tab)

Merchant Center custom labels

Who: Feed managers
You provide: Segments and rules
Expected result: Custom labels written to the Merchant Center feed
Plan needed: Pro
Limitation: Feed export is not in the free analysis source (opens in a new tab)

Key features and their practical limits

Feature overview on the official site. productmetrics.io, captured Oct 2, 2026

Product segmentation

Groups products into six segments by volume and return using machine-learning segmentation. Shows which products deserve budget.

Access: Free analysis on your own dataLimit: Segments are based on ads data you connect source (opens in a new tab)

Product journeys

Shows per-product ad journeys across the shopper path. Reveals products that help conversions indirectly.

Access: ProLimit: Demo data only on free plan source (opens in a new tab)

Competitor prices

Tracks competitor prices per product and labels price position without changing your prices. Adds price context to decisions.

Access: Pro; Price Monitoring add-on billed per scrapeLimit: Fresh prices cost extra per scrape source (opens in a new tab)

Inventory insights

Adds stock cover into product decisions. Avoids pushing items that will run out.

Access: ProLimit: Depends on stock data you provide source (opens in a new tab)

Product Metrics pros and cons

Reasons to choose Product Metrics

Free analysis without credit card You can see your segments before paying anything. documented source (opens in a new tab)
Fee bands published openly You can estimate the monthly fee before committing. documented source (opens in a new tab)
Demo available with the founder You can see the product on a demo account first. documented source (opens in a new tab)

Check before paying for Product Metrics

Prices are in euros, excl. VAT Budgets must be converted to EUR and VAT added. documented source (opens in a new tab)
Pro plan needs a credit card for 30-day trial You must enter card details to try Pro. documented source (opens in a new tab)
Fee scales with Shopping ad spend Cost rises as Shopping spend grows. documented source (opens in a new tab)
Requires Google login Access depends on a Google account. documented source (opens in a new tab)

How to use Product Metrics for segmenting Google Shopping products

Set up Product Metrics

Open productmetrics.io and choose Analyse your products for free.
Log in with Google, no credit card needed.
Connect your Google Ads and Merchant Center accounts.

Example: segmenting Google Shopping products

Open the six-segment view of your products.
Pick a segment such as Star candidates and review spend and ROAS.
Create a rule that sets custom_label_0 in the feed.
Export the labels to Merchant Center on Pro.

Review and export the result

Confirm the product counts per segment match your feed.
Check labels appear in Merchant Center after export.

Product Metrics integrations and API

Plan comparison on the official pricing page. productmetrics.io, captured Oct 2, 2026

Native integrations and export formats

Export: Merchant Center feed labels

API access and separate billing

Product Metrics has no public API in its official documentation. Not stated on fetched pages

Privacy, data use and commercial rights

Summarized from the vendor's current policies; this is not legal advice and a vendor's badge is not an independent audit.

How your inputs and outputs are handled

Connects your Google Ads data; the demo account needs no data connection.

Best Product Metrics alternatives for different needs

"Better suited" is based on documented features and pricing, not on a head-to-head test.

Zapier: better suited to

Alternatives
Alternative	When to choose it	Pricing	Limitation
Zapier		—	—	Compare

Explore Product Metrics further

Product Metrics pricing, plan by planEvery plan with USD prices, limits and what is free.Best AI writing and productivity toolsOur picks in this category, compared by price and free tiers.

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Product Metrics FAQ

What does Product Metrics cost for 50,000 EUR of monthly Shopping spend?

247.50 EUR per month excl. VAT, an effective 0.50% rate, because the first 10K is free and each band has its own rate. source (opens in a new tab)

Does Product Metrics need a credit card for the free analysis?

No. The free analysis needs only a Google login; the 30-day Pro trial is separate and requires a card. source (opens in a new tab)

What counts as Shopping spend for Product Metrics billing?

Your Google Ads Shopping spend over a rolling 30 days, covering Performance Max and standard Shopping across connected accounts. source (opens in a new tab)

How does Product Metrics bill agencies?

Each client account is its own subscription billed on its own spend, so every client gets its own free 10K EUR each month. source (opens in a new tab)

Sources and review methodology

Official sources and verification dates

Product Metrics homepage homepage · checked Oct 2, 2026
Product Metrics pricing pricing · checked Oct 2, 2026

Not verified: USD prices (vendor bills in EUR); API availability; Data retention and training use.

How we documented and maintain this page

Every fact about Product Metrics above comes from the 2 official pages listed here, last compared on Oct 2, 2026; we have not run Product Metrics ourselves, so it has no editorial score. How we check and re-check pages.

Article updated Oct 2, 2026; prices checked Oct 2, 2026. Outbound links to vendors are plain links; we do not earn commissions. How we review · Report an error