Productivity & writing · pricing
Choose Product Metrics if you run Google Shopping or Performance Max and want product-level segments and Merchant Center labels, since the first 10K EUR of monthly Shopping spend is free.
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Product Metrics prices in euros, excluding VAT, and no USD price is published. Free analysis needs only a Google login and gives products in six segments on your own data, without product-level export or feed labels. A demo account offers demo data only, with no data connection.
Pro is usage-based: it is a share of your rolling 30-day Shopping spend. The first 10K EUR of monthly Shopping spend is free, then 0.65% falling to 0.05% by band. Pro adds product-level data and export, feed export with Merchant Center labels, Product Journeys, Competitor Prices, Inventory Insights and Full Signal Tracking. Prices checked on 2026-10-02.
| Plan | Price | Billing | Who it is for | Key limits | API |
|---|---|---|---|---|---|
| Free analysis web |
Free | Monthly | Advertisers testing segmentation | Log in with Google, no credit card; Products in six segments on your own data; No product-level export or feed labels | Not stated |
| Pro web |
Usage-based | Monthly | Shopping advertisers with spend above 10K EUR | First 10K EUR of spend free, then 0.65% falling to 0.05% by band; 30-day trial requires a credit card | Not stated |
| Demo account web |
Free | Monthly | Teams that want a look before connecting data | Demo data only, no data connection | Not stated |
| If you | Pick | Why |
|---|---|---|
| you want to test segmentation on your own data | Free analysis | Needs a Google login and no credit card; shows products in six segments but has no product-level export or feed labels. |
| you want to look around before connecting data | Demo account (free) | Demo data only, no data connection. |
| your Shopping spend is above 10K EUR a month | Pro (usage-based, EUR) | The first 10K EUR of spend is free, then 0.65% falling to 0.05% by band; adds product-level export and Merchant Center labels. |
First 10K EUR of monthly Shopping spend is free; free analysis needs only a Google login.
30-day Pro trial; credit card required, cancel within the trial for no charge.
Price Monitoring add-on at 0.015 EUR per scrape (1,000 scrapes cost 15 EUR).
All amounts exclude VAT; VAT is added to the invoice where it applies.
Prices checked Oct 2, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
First 10K EUR of monthly Shopping spend is free; free analysis needs only a Google login.
30-day Pro trial; credit card required, cancel within the trial for no charge.
Free source (opens in a new tab)
Monthly
For: Advertisers testing segmentation
Limits
Includes
Usage-based source (opens in a new tab)
Monthly
Priced in EUR, excl. VAT; no USD price published
For: Shopping advertisers with spend above 10K EUR
Limits
Includes
Free source (opens in a new tab)
Monthly
For: Teams that want a look before connecting data
Limits
Includes
Price Monitoring add-on at 0.015 EUR per scrape (1,000 scrapes cost 15 EUR).
All amounts exclude VAT; VAT is added to the invoice where it applies.
247.50 EUR per month excl. VAT, an effective 0.50% rate, because the first 10K is free and each band has its own rate. source (opens in a new tab)
No. The free analysis needs only a Google login; the 30-day Pro trial is separate and requires a card. source (opens in a new tab)
Your Google Ads Shopping spend over a rolling 30 days, covering Performance Max and standard Shopping across connected accounts. source (opens in a new tab)
Each client account is its own subscription billed on its own spend, so every client gets its own free 10K EUR each month. source (opens in a new tab)
Free analysis needs only a Google login. On Pro, the first 10K EUR of monthly Shopping spend is free.
Yes, a 30-day Pro trial. It requires a credit card, and you can cancel within the trial for no charge.
Euros, excluding VAT. No USD price is published.
As a share of rolling 30-day Shopping spend: 0.65% falling to 0.05% by band, after the first 10K EUR.
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