Skill Official

brand-guidelines

Applies Anthropic's official brand colours and typography to artifacts.

Author
Anthropic
Works with
Claude Code
Documented
Oct 2, 2026

What brand-guidelines is

Provides Anthropic palette (dark #141413, light #faf9f5, accents orange/blue/green) and fonts Poppins for headings, Lora for body.

What it does

How brand-guidelines plugs in: which agents run it and what it addsRUNS INYour agentClaude Codeone host documentedSKILL · OFFICIALbrand-guidelinesReusable instructions and scripts…4 install steps1 permission noteWHAT IT ADDSWhat it doesApplies the Anthropic colour pale…Uses Poppins headings (24pt+) and…Styles any artifact needing Anthr…agent → extension → new capability · from the official repository or docs
Where brand-guidelines runs and what it adds, from its documentation
  • Applies the Anthropic colour palette
  • Uses Poppins headings (24pt+) and Lora body with fallbacks
  • Styles any artifact needing Anthropic look-and-feel

When to use it

Good fit

  • Producing materials in Anthropic's visual style

Not for

  • Non-Anthropic brands

How to install brand-guidelines

You need: Poppins and Lora fonts pre-installed for best results

  1. Register the marketplace in Claude Code: /plugin marketplace add anthropics/skills
  2. Install the bundle that contains it (document-skills or example-skills): /plugin install example-skills@anthropic-agent-skills
  3. Or copy the skill folder to ~/.claude/skills/brand-guidelines/ (personal) or .claude/skills/brand-guidelines/ (project)
  4. Mention the task in a prompt; Claude loads the skill automatically when the SKILL.md description matches

Permissions and security

What it can access

  • Instructions loaded into Claude's context; any scripts it bundles run through Claude Code's normal tool permissions (shell, file edits)

Security notes from the maintainers

  • Anthropic repo disclaimer: skills are provided for demonstration and educational purposes; behavior in Claude may differ

Review the source before granting an agent access to credentials or production systems. We document what the maintainers state; we do not audit code.

Limitations

  • Repo README says implementations are examples and may differ from what Claude.ai provides

Tools it extends

Frequently asked questions

How do I install the brand-guidelines skill in Claude Code?

Add the marketplace with /plugin marketplace add anthropics/skills and install the bundle containing it, or copy skills/brand-guidelines into ~/.claude/skills/. source

When does Claude use the brand-guidelines skill?

Claude loads it automatically when the request matches the description field in its SKILL.md frontmatter. source

Is the brand-guidelines skill official?

Yes, it is published in Anthropic's anthropics/skills repository. source

Related guides

Sources and gaps

Not stated by the maintainers: last_release (repo has no releases read).

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