Image generation · pricing
Pick Firefly if you need commercially usable image and video generation that hands off directly into Photoshop, Premiere or Express; standard image features are unlimited on any paid plan while video and audio spend generative credits.
Firefly individual plans are monthly subscriptions that include a pool of generative credits: 2,000 on Standard, 4,000 on Pro, 10,000 on Pro Plus and 50,000 on Premium. Standard image features such as Generative Fill are unlimited on every paid plan. Video, audio, speech and partner-model outputs spend credits instead. Credits reset each month and do not roll over.
The Free plan costs $0 and gives limited daily generations across image, video and audio that refresh every day. The cheapest paid step, Firefly Standard at $9.99/month, adds 2,000 credits, up to 20 five-second videos and unlimited standard image features. Our listing shows $9.99, $19.99, $49.99 and $199.99 per month for the four paid tiers, and temporary discounts were shown on some of them.
| Plan | Price | Billing | Who it is for | Key limits | API |
|---|---|---|---|---|---|
| Free | Free | — | Trying Firefly before paying | Free daily generations across image, video and audio; limits refresh every day (vendor wording) | No |
| Firefly Standard (individuals) | See official pricing | Monthly | Individuals who mostly need image and vector generation | 2,000 generative credits per month; Generate 5-second videos: up to 20; Translate audio and video: up to 6 minutes | No |
| Firefly Pro (individuals) | See official pricing | Monthly | Individuals who regularly generate video and want Photoshop web/mobile and Express | 4,000 generative credits per month; 5-second videos: up to 40; Translate audio/video: up to 13 minutes | No |
| Firefly Pro Plus (individuals) | See official pricing | Monthly | Heavy individual users of premium video/audio features | 10,000 generative credits per month; 5-second videos: up to 100; Translate audio/video: up to 33 minutes | No |
| Firefly Premium (individuals) | See official pricing | Monthly | High-volume video and multi-format production | 50,000 generative credits per month; Unlimited access to the Firefly Video Model in Generate Video (vendor wording); Translate audio/video: up to 166 minutes | No |
| Firefly Pro for teams (business channel) | See official pricing | Monthly annual commitment |
Small teams needing admin tools | 4,000 generative credits per month; 5-second videos: up to 40; Translate: up to 13 minutes | No |
| Firefly Pro Plus for teams (business channel) | See official pricing | Monthly annual commitment |
Teams with heavier video/audio use | 10,000 generative credits per month; 5-second videos: up to 100; Translate: up to 33 minutes | No |
| Firefly Premium for teams (business channel) | See official pricing | Monthly annual commitment |
Teams producing high volumes of content | 50,000 generative credits per month; Unlimited access to the Firefly Video Model (vendor wording); Translate: up to 166 minutes | No |
| Firefly Services / Firefly API (developer channel) | Custom pricing | — | Developers automating asset production at scale | Default rate limits per organization: 4 requests per minute, 9,000 requests per day; higher limits via account manager | Included |
| Firefly Enterprise Solutions (enterprise channel) | Custom pricing | — | Enterprises needing brand-trained models and indemnification | Contact sales; no public price | Not stated |
| If you | Pick | Why |
|---|---|---|
| you want to try Firefly before paying | Free ($0) | Free daily generations across image, video and audio, on the web and mobile apps. Limits refresh every day. |
| you mostly generate images and vectors | Firefly Standard ($9.99/month) | Unlimited standard image features plus 2,000 credits, up to 20 five-second videos and 200 sound effects per month. |
| you generate video regularly and want Photoshop on web and mobile | Firefly Pro ($19.99/month) | 4,000 credits, up to 40 five-second videos, Adobe Express Premium and full Photoshop on web and mobile. |
| you are a heavy user of premium video and audio features | Firefly Pro Plus ($49.99/month) | 10,000 credits, up to 100 five-second videos, 33 minutes of translation and 500 minutes of music. |
| you produce video at high volume across formats | Firefly Premium ($199.99/month) | 50,000 credits and unlimited access to the Firefly Video Model in Generate Video, per vendor wording. |
Free plan with free daily generations across image, video and audio; limits refresh daily. Paid subscription needed beyond that.
Free trial button shown on individual Standard, Pro and Pro Plus; length not stated.
Credit add-on plans starting at 2,000 credits when monthly credits run out; Adobe says it will not charge for extra credits unless purchased. Credits reset monthly and do not roll over.
Prices in our session displayed incl. VAT (individuals) and excl. VAT (teams) in EUR; US tax treatment not seen.
Prices checked Sep 30, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Vendor pricing page re-checked automatically 2 days ago: no changes detected.
Free plan with free daily generations across image, video and audio; limits refresh daily. Paid subscription needed beyond that.
Free trial button shown on individual Standard, Pro and Pro Plus; length not stated.
For: Trying Firefly before paying
Limits
Includes
No API
See official pricing source (opens in a new tab)
Month
US pricing page geo-localized to EUR in our session; USD not shown, so price left null
For: Individuals who mostly need image and vector generation
Limits
Includes
No API
See official pricing source (opens in a new tab)
Month
US pricing page geo-localized to EUR in our session; USD not shown, so price left null
For: Individuals who regularly generate video and want Photoshop web/mobile and Express
Limits
Includes
No API
See official pricing source (opens in a new tab)
Month
US pricing page geo-localized to EUR in our session; USD not shown, so price left null; a limited-time 30% first-year discount was shown, ending Oct 21
For: Heavy individual users of premium video/audio features
Limits
Includes
No API
See official pricing source (opens in a new tab)
Month
US pricing page geo-localized to EUR in our session; USD not shown, so price left null; a limited-time 30% first-year discount was shown, ending Oct 21
For: High-volume video and multi-format production
Limits
Includes
No API
See official pricing source (opens in a new tab)
Month, annual commitment
Annual commitment, billed monthly; US pricing page geo-localized to EUR in our session; USD not shown, so price left null
For: Small teams needing admin tools
Limits
Includes
No API
See official pricing source (opens in a new tab)
Month, annual commitment
Annual commitment, billed monthly; US pricing page geo-localized to EUR in our session; USD not shown, so price left null
For: Teams with heavier video/audio use
Limits
Includes
No API
See official pricing source (opens in a new tab)
Month, annual commitment
Annual commitment, billed monthly; US pricing page geo-localized to EUR in our session; USD not shown, so price left null
For: Teams producing high volumes of content
Limits
Includes
No API
Custom pricing source (opens in a new tab)
For: Developers automating asset production at scale
Limits
Includes
API included
Custom pricing source (opens in a new tab)
For: Enterprises needing brand-trained models and indemnification
Limits
Includes
Credit add-on plans starting at 2,000 credits when monthly credits run out; Adobe says it will not charge for extra credits unless purchased. Credits reset monthly and do not roll over.
Prices in our session displayed incl. VAT (individuals) and excl. VAT (teams) in EUR; US tax treatment not seen.
Yes, there is a free tier with daily generations across image, video and audio that refresh each day; paid plans are needed for more. source (opens in a new tab)
Not verified: the pricing page showed EUR in our session. Tiers are Standard, Pro, Pro Plus and Premium with 2,000 to 50,000 monthly credits; check the official plans page for US prices. source (opens in a new tab)
Standard image features stay unlimited on paid plans; premium features pause until the monthly reset, an upgrade or a credit add-on (from 2,000 credits). source (opens in a new tab)
Yes, Firefly Services offers Firefly, Photoshop, Lightroom and other APIs with OAuth server-to-server auth; pricing is via Adobe sales and default limits are 4 requests/min. source (opens in a new tab)
Yes, in part. The Free plan costs $0 and includes limited daily generations across image, video and audio that refresh every day. Beyond that you need a paid plan starting at $9.99/month.
Firefly Standard includes 2,000 generative credits per month. That covers up to 20 five-second videos, 6 minutes of audio and video translation, 200 sound effects or 100 minutes of music.
Pro doubles the credits to 4,000 per month and allows up to 40 five-second videos. It also adds Adobe Express Premium and full access to Photoshop on web and mobile.
Yes. Adobe sells credit add-on plans starting at 2,000 credits. Monthly credits do not roll over, and Adobe says extra credits are not charged unless you purchase them.
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