Productivity & writing · pricing

Better Analyst (formerly Formula Bot) pricing in 2026: Starter, Max and Business explained

Better Analyst (formerly Formula Bot) suits individuals and small teams who want to analyze files and connected data, build dashboards and automate recurring reports without SQL.

Starting price
$20 (Starter)
Free option
Yes
Plans
3
Prices checked
Oct 1, 2026
Business$80.00
Max$40.00
Starter$20.00

Better Analyst (formerly Formula Bot) plans and what they include

Better Analyst starts free with no credit card, though the free plan's limits are not confirmed on the page. Starter is $20 per month ($10 for the first month) with 250 chat messages a month, 2,500 AI actions, 2 automated dashboards, 2 connected data sources, 1 Data Flow with weekly refresh and 25 tasks (2 scheduled).

Max is $40 per user per month ($20 for the first month) with unlimited chat messages, 5,000 AI actions per user, 10 dashboards, 10 data sources, 5 Data Flows with daily refresh and 50 tasks (10 scheduled). Business is $80 per user per month, with a first month at about half price, and its limits were not captured. Prices checked on 2026-10-01.

Better Analyst (formerly Formula Bot) plans compared

Plans and prices
PlanPriceBillingWho it is forKey limitsAPI
Starter
web
$20 Monthly Individuals with light usage 250 chat messages per month; 2 automated dashboards; 2 connected data sources Not stated
Max
web
$40 per user per month Monthly Power users and teams Unlimited chat messages; 10 automated dashboards; 10 connected data sources Not stated
Business
web
$80 per user per month Monthly Teams Limits not captured on fetched text Not stated

Which Better Analyst (formerly Formula Bot) plan to pick

Which plan to pick
If youPickWhy
you analyze data lightly on your ownStarter, $20/mo250 chat messages, 2 dashboards, 2 data sources and weekly refresh on one Data Flow.
you are a power user or a small teamMax, $40 per user per monthUnlimited chat, 10 dashboards, 10 data sources and daily Data Flow refresh.
a larger team needs per-user seatsBusiness, $80 per user per monthPer-user pricing for teams; the plan's limits were not captured on the page we fetched.

What is free, what costs extra

Free access and trial

Start free with no credit card; free plan limits not confirmed

Extra costs and taxes

No usage-based extras are described on the pages we read.

Not stated

Costs that are easy to miss

  • The first-month discount ($10 or $20) applies to the first month only.
  • Starter is capped at 250 chat messages a month.
  • Max and Business are per user, so team cost multiplies.
  • The Slack agent is in beta, and taxes are not stated.

Better Analyst (formerly Formula Bot) pricing and usage limits

Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.

Free access and trial conditions

Start free with no credit card; free plan limits not confirmed

Paid plans: what changes as you upgrade

Starter web

$20 source (opens in a new tab)

Monthly

$10 for the first month

For: Individuals with light usage

Limits

  • 250 chat messages per month
  • 2 automated dashboards
1 more
  • 2 connected data sources

Includes

  • 2,500 AI actions
  • 1 Data Flow, weekly refresh
1 more
  • 25 tasks (2 scheduled)

Max web

$40 per user per month source (opens in a new tab)

Monthly

$20 for the first month

For: Power users and teams

Limits

  • Unlimited chat messages
  • 10 automated dashboards
1 more
  • 10 connected data sources

Includes

  • 5,000 AI actions per user
  • 50 tasks (10 scheduled)
1 more
  • 5 Data Flows, daily refresh

Business web

$80 per user per month source (opens in a new tab)

Monthly

Discounted first month about half price

For: Teams

Limits

  • Limits not captured on fetched text

Includes

  • Per-user pricing

Usage caps, credits and extra costs

Not stated

How much Better Analyst (formerly Formula Bot) costs per year

At the listed prices, a single user pays between $240 and $960 a year on the fixed-price plans, or nothing on the free tier within its limits. Annual billing discounts, taxes and usage-based extras are listed per plan above where the vendor publishes them.

Better Analyst (formerly Formula Bot) FAQ

How much is Starter?

$20 per month, with a $10 discounted first month, and 250 chat messages per month. source (opens in a new tab)

What does Max cost?

$40 per user per month, $20 for the first month, with unlimited chat messages. source (opens in a new tab)

Do I need a credit card to start?

No. The site says start free with no credit card required. source (opens in a new tab)

Is Better Analyst free?

You can start free with no credit card, but the free plan's limits are not confirmed on the page.

How much is Better Analyst Starter?

$20 per month, with the first month at $10.

What is the difference between Starter and Max?

Max is $40 per user per month and adds unlimited chat, 10 dashboards and 10 data sources, against 2 and 2 on Starter.

Did Formula Bot change its name?

Yes, it is now Better Analyst.

More about Better Analyst (formerly Formula Bot)