Better Analyst (formerly Formula Bot) pricing in 2026: Starter, Max and Business explained
Better Analyst (formerly Formula Bot) suits individuals and small teams who want to analyze files and connected data, build dashboards and automate recurring reports without SQL.
Starting price
$20 (Starter)
Free option
Yes
Plans
3
Prices checked
Oct 1, 2026
Business$80.00
Max$40.00
Starter$20.00
Better Analyst (formerly Formula Bot) plans and what they include
Better Analyst starts free with no credit card, though the free plan's limits are not confirmed on the page. Starter is $20 per month ($10 for the first month) with 250 chat messages a month, 2,500 AI actions, 2 automated dashboards, 2 connected data sources, 1 Data Flow with weekly refresh and 25 tasks (2 scheduled).
Max is $40 per user per month ($20 for the first month) with unlimited chat messages, 5,000 AI actions per user, 10 dashboards, 10 data sources, 5 Data Flows with daily refresh and 50 tasks (10 scheduled). Business is $80 per user per month, with a first month at about half price, and its limits were not captured. Prices checked on 2026-10-01.
Better Analyst (formerly Formula Bot) plans compared
Plans and prices
Plan
Price
Billing
Who it is for
Key limits
API
Starter web
$20
Monthly
Individuals with light usage
250 chat messages per month; 2 automated dashboards; 2 connected data sources
Not stated
Max web
$40 per user per month
Monthly
Power users and teams
Unlimited chat messages; 10 automated dashboards; 10 connected data sources
Not stated
Business web
$80 per user per month
Monthly
Teams
Limits not captured on fetched text
Not stated
Which Better Analyst (formerly Formula Bot) plan to pick
Which plan to pick
If you
Pick
Why
you analyze data lightly on your own
Starter, $20/mo
250 chat messages, 2 dashboards, 2 data sources and weekly refresh on one Data Flow.
you are a power user or a small team
Max, $40 per user per month
Unlimited chat, 10 dashboards, 10 data sources and daily Data Flow refresh.
a larger team needs per-user seats
Business, $80 per user per month
Per-user pricing for teams; the plan's limits were not captured on the page we fetched.
What is free, what costs extra
Free access and trial
Start free with no credit card; free plan limits not confirmed
Extra costs and taxes
No usage-based extras are described on the pages we read.
Not stated
Costs that are easy to miss
The first-month discount ($10 or $20) applies to the first month only.
Starter is capped at 250 chat messages a month.
Max and Business are per user, so team cost multiplies.
The Slack agent is in beta, and taxes are not stated.
Better Analyst (formerly Formula Bot) pricing and usage limits
Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
Start free with no credit card; free plan limits not confirmed
How much Better Analyst (formerly Formula Bot) costs per year
At the listed prices, a single user pays between $240 and $960 a year on the fixed-price plans, or nothing on the free tier within its limits. Annual billing discounts, taxes and usage-based extras are listed per plan above where the vendor publishes them.
Better Analyst (formerly Formula Bot) FAQ
How much is Starter?
$20 per month, with a $10 discounted first month, and 250 chat messages per month. source (opens in a new tab)