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  • Thumbs.ai ×
  • Adobe Firefly ×

Comparator · Image generation

Starting price$8/mo · free
Free tieryes · yes
Plans documented4 · 10
Platforms1 · 4
Comparison of Thumbs.ai, Adobe Firefly
Visit website for Thumbs.ai (opens in a new tab) Visit website for Adobe Firefly (opens in a new tab)
Category Image generation Image generation
Main use cases
  • Generate a thumbnail from a text prompt
  • Recreate or remix an existing YouTube thumbnail
  • Match the visual style of another channel
  • Add AI faces with specific expressions
  • Browse thumbnail templates for new video ideas
  • Generating images from text prompts
  • Editing photos with generative fill
  • Creating short videos from text or images
  • Producing marketing and social media visuals
  • Translating video into other languages
Best for YouTube creators, Social media managers Designers already using Adobe Creative Cloud, Marketing and social media teams, Creators needing image and video generation in one tool
Platforms Web Web, Desktop, Mobile, API
Pricing model Freemium Freemium
Pricing

Free $0 (10 trial credits); Starter $8/mo ($96/yr), 100 credits; Ultimate $34/mo ($412/yr), 500 credits; Professional $64/mo ($773/yr), 1000 credits.

Checked Sep 29, 2026. Official pricing ↗

Free plan with limited daily generations; Firefly Standard $9.99/mo (2,000 credits); Firefly Pro $19.99/mo (4,000 credits); Firefly Pro Plus $49.99/mo (10,000 credits); Firefly Premium $199.99/mo (50,000 credits). Temporary discounts were shown on some tiers.

Checked Sep 28, 2026. Official pricing ↗

Key features
  • Text to thumbnail
  • Recreate thumbnail from image or YouTube link
  • AI face expression generator
  • Clone channel style
  • Pro design effects (20+ styles)
  • Template library
  • Text-to-image and text-to-video generation
  • Generative fill and background removal
  • Audio and speech generation
  • Choice of Adobe and partner AI models
  • Content Credentials marking AI-generated output
  • Integration with Photoshop, Illustrator, Premiere and Adobe Express
Pros
  • Free plan with 10 trial credits
  • Paid plans remove watermarks
  • Paid tiers include commercial use rights (Ultimate and Professional)
  • Unused credits roll over to next month on Starter
  • Adobe states its own Firefly models are trained on licensed and public-domain content
  • Integrated into widely used Adobe Creative Cloud apps
  • Free tier with daily generations
  • Access to multiple partner models in one place
Limitations
  • Free plan outputs carry a watermark
  • Credit-based: Starter is 2 credits per generation
  • Requires an account to create
  • Free plan has no face generation or style cloning
  • Paid plans rely on a monthly generative credit system
  • Free tier has daily generation limits
  • Requires an Adobe account
  • Partner models are not covered by the same training-data claims as Adobe's own models
Ratings
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Review status Listed

Verified Oct 1, 2026

Listed

Verified Sep 30, 2026