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Palette ×

Runway ×

Palette ×
Runway ×

Comparator · Video

PaletteNot publishedvs

Runway$15/mo (Standard)

Starting price— · $15/mo

Free tierno · yes

Plans documented1 · 8

Platforms2 · 3

Comparison of Palette, Runway
	Palette Visit website for Palette (opens in a new tab)	Runway Visit website for Runway (opens in a new tab)
Category	Video	Video
Main use cases	Generate marketing video ads Create training course content Storyboard scenes Keep a character consistent across shots Edit scenes with plain-language prompts	Generating short video clips from text or images Editing and transforming existing footage Creating visual concepts and storyboards Producing social media and marketing video Integrating video generation into apps via API
Best for	Marketing teams, Video creators, Training content teams	Video creators and filmmakers, Marketing and social media teams, Developers building video features
Platforms	Web, API	Web, Mobile, API
Pricing model	—	Freemium
Pricing	See official pricing US prices not confirmed	Free $0 (125 one-time credits); Standard $15/mo or $12/mo billed annually (625 credits/mo); Pro $35/mo or $28/mo annually (2,250 credits/mo); Max $95/mo or $76/mo annually (9,500 credits/mo). API priced separately. Checked Sep 30, 2026. Official pricing ↗
Key features	Prompt-to-video generation Plain-language editing Storyboard controls Character consistency Model routing across providers API	Text-to-video and image-to-video generation Image generation and editing Audio tools including custom voice clones on paid plans Brand Kits on higher tiers Team workspaces Developer API (Runway Dev)
Pros	Sign-up with phone or email Multiple video models supported Storyboard and character tools in one canvas Security and subprocessor pages published	Free plan with 125 one-time credits to try the tools Paid plans list no watermarks Available on web, iOS and Android API access for developers
Limitations	No public pricing found Account required via SMS code or email Terms page labeled a starter template Enterprise-oriented call booking	Free credits are one-time, not monthly All generation consumes credits Higher-quality output formats are limited to the top plan AI-generated video may contain visual artifacts or not follow the prompt exactly
Ratings	Editorial Not yet reviewed Users No user reviews yet	Editorial Not yet reviewed Users No user reviews yet
Review status	Listed Verified Oct 1, 2026	Listed Verified Sep 30, 2026