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Palette ×

Luma ×

Palette ×
Luma ×

Comparator · Video

PaletteNot publishedvsLuma$30 (Plus)

Starting price— · $30

Free tierno · no

Plans documented1 · 5

Platforms2 · 2

Comparison of Palette, Luma
	Palette Visit website for Palette (opens in a new tab)	Luma Visit website for Luma (opens in a new tab)
Category	Video	Video
Main use cases	Generate marketing video ads Create training course content Storyboard scenes Keep a character consistent across shots Edit scenes with plain-language prompts	Generating video clips from text or images Creating images with multiple models Editing and iterating on visual content Collaborating with guest editors
Best for	Marketing teams, Video creators, Training content teams	Video creators, Creative agencies, Marketers producing visual content
Platforms	Web, API	Web, API
Pricing model	—	Paid
Pricing	See official pricing US prices not confirmed	Plus $30/mo ($300/yr, 10,000 credits); Pro $90/mo ($900/yr, 40,000 credits); Ultra $300/mo ($3,000/yr, 150,000 credits); Team/Enterprise: contact sales. Checked Sep 29, 2026. Official pricing ↗
Key features	Prompt-to-video generation Plain-language editing Storyboard controls Character consistency Model routing across providers API	Luma Agents across video, image, audio and text Ray 3.2 video model Luma and third-party image/video models Multi-keyframe control (up to 16 per clip) via API HDR generation and EXR export via API Commercial use on all individual plans
Pros	Sign-up with phone or email Multiple video models supported Storyboard and character tools in one canvas Security and subprocessor pages published	Commercial use included on all individual plans Up to 20% off with yearly billing Access to third-party models in one place
Limitations	No public pricing found Account required via SMS code or email Terms page labeled a starter template Enterprise-oriented call booking	Paid plans start at $30/month billed monthly Usage capped by monthly credits Team and enterprise pricing requires contacting sales
Ratings	Editorial Not yet reviewed Users No user reviews yet	Editorial Not yet reviewed Users No user reviews yet
Review status	Listed Verified Oct 1, 2026	Listed Verified Oct 1, 2026