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Lasso ×

Zapier ×

Lasso ×
Zapier ×

Comparator · Productivity & writing

LassoFree tiervsZapier$19.99/mo (Professional)

Starting pricefree · $19.99/mo

Free tieryes · yes

Plans documented3 · 6

Platforms2 · 2

Comparison of Lasso, Zapier
	Lasso Visit website for Lasso (opens in a new tab)	Zapier Visit website for Zapier (opens in a new tab)
Category	Productivity & writing	Productivity & writing
Main use cases	Enrich product attributes in bulk Map and import supplier files Generate SEO product descriptions Monitor competitor prices and stock Automate catalog workflows via API	Syncing data between SaaS apps Lead routing and CRM updates AI-assisted workflow automation Building customer chatbots Simple internal forms and tables
Best for	Ecommerce teams with large catalogs, Product data managers	Small businesses, Operations teams, Marketers automating workflows
Platforms	Web, API	Web, API
Pricing model	Freemium	Freemium
Pricing	Prices seen in EUR (Free EUR 0; Pro EUR 69 per user/month billed annually); US dollar prices not confirmed. US prices not confirmed Official pricing ↗	Free $0 (100 tasks/mo); Professional from $19.99/mo and Team from $69/mo shown with yearly billing selected (pay yearly saves 33%); Agents Pro $400/yr and Chatbots Pro $160/yr billed annually; Enterprise via sales. Checked Sep 29, 2026. Official pricing ↗
Key features	Bulk AI enrichment agents Supplier file import and column mapping Online product data editor Web enrichment with audit trail Competitor monitoring API and SDK	Zap workflows across 9,000+ apps Tables and Forms Canvas for mapping workflows AI Agents and Chatbots Zapier MCP for AI clients SDK, CLI and developer platform
Pros	Free plan with 200 credits/month No credit card required to start Credit packs can be added Pro plan includes unlimited team members	Free plan with 100 tasks/month 9,000+ app integrations Annual billing saves 33% MCP and SDK for AI tools
Limitations	Usage limited by monthly credits Prices shown in EUR on the page seen Native integrations only in Pro Enterprise pricing is custom	Free plan limited to two-step Zaps and 100 tasks Agents and Chatbots are priced separately Pricing scales with task volume Webhooks require a paid plan
Ratings	Editorial Not yet reviewed Users No user reviews yet	Editorial Not yet reviewed Users No user reviews yet
Review status	Listed Verified Sep 29, 2026	Listed Verified Oct 1, 2026