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Hailuo AI ×

Luma ×

Hailuo AI ×
Luma ×

Comparator · Video

Hailuo AIFree tiervsLuma$30 (Plus)

Starting pricefree · $30

Free tieryes · no

Plans documented2 · 5

Platforms1 · 2

Comparison of Hailuo AI, Luma
	Hailuo AI Visit website for Hailuo AI (opens in a new tab)	Luma Visit website for Luma (opens in a new tab)
Category	Video	Video
Main use cases	Generating short AI videos from prompts Creating videos from reference images Producing ad creatives with templates Generating images and audio Applying trend effect templates	Generating video clips from text or images Creating images with multiple models Editing and iterating on visual content Collaborating with guest editors
Best for	Social media creators, Marketers making short ads	Video creators, Creative agencies, Marketers producing visual content
Platforms	Web	Web, API
Pricing model	—	Paid
Pricing	See official pricing US prices not confirmed Official pricing ↗	Plus $30/mo ($300/yr, 10,000 credits); Pro $90/mo ($900/yr, 40,000 credits); Ultra $300/mo ($3,000/yr, 150,000 credits); Team/Enterprise: contact sales. Checked Sep 29, 2026. Official pricing ↗
Key features	MiniMax H3 video model Omni Reference input Hailuo Agent Video, image and audio creation Template packs for effects and ads	Luma Agents across video, image, audio and text Ray 3.2 video model Luma and third-party image/video models Multi-keyframe control (up to 16 per clip) via API HDR generation and EXR export via API Commercial use on all individual plans
Pros	Video, image and audio tools in one web app Reference-based generation Ready-made creative templates	Commercial use included on all individual plans Up to 20% off with yearly billing Access to third-party models in one place
Limitations	Requires sign-in to create Subscription plans and limits could not be confirmed Plan prices not visible without JavaScript	Paid plans start at $30/month billed monthly Usage capped by monthly credits Team and enterprise pricing requires contacting sales
Ratings	Editorial Not yet reviewed Users No user reviews yet	Editorial Not yet reviewed Users No user reviews yet
Review status	Listed Verified Oct 1, 2026	Listed Verified Oct 1, 2026