Free web
Free source (opens in a new tab)
One-time
For: Trying one small study
Limits
- 250 credits, one time
- No card required
Includes
- Full platform
Research & search · pricing
PersonaHive pricing in 2026: Free, Starter, Growth, Scale and Enterprise explained
PersonaHive suits marketers, founders and agencies who want a fast, directional read on pricing, concepts and messaging from census-calibrated synthetic personas before paying for live fieldwork.
- Starting price
- $49/mo (Starter)
- Free option
- Yes
- Plans
- 5
- Prices checked
- Oct 1, 2026
PersonaHive pricing page, captured
Our own captures of each vendor's public pages. Click a frame for the full-size image.
PersonaHive plans and what they include
PersonaHive sells credits, and every plan gets the full platform. Free is a one-time 250 credits with no card, enough for one small study. Starter is 49 USD per month ($39 per month billed annually) with 2,500 credits per month, Growth is 199 USD per month ($159 billed annually) with 12,500 credits, and Scale is 599 USD per month ($479 billed annually) with 45,000 credits.
Enterprise is 2,499 USD per month for 200,000 or more credits, with annual terms available. What a study costs in credits matters more than the plan name: 20 credits per persona, 20 for audience setup, 60 for AI survey creation (10 if manual), and 2 per persona per question plus a 20-credit run fee. Prices checked on 2026-10-01.
PersonaHive plans compared
| Plan | Price | Billing | Who it is for | Key limits | API |
|---|---|---|---|---|---|
| Free web |
Free | One-time | Trying one small study | 250 credits, one time; No card required | Not stated |
| Starter web |
$49/mo | Monthly | Individuals and small teams | 2,500 credits per month | Not stated |
| Growth web |
$199/mo | Monthly | Teams running regular studies | 12,500 credits per month | Not stated |
| Scale web |
$599/mo | Monthly | Heavy research programs | 45,000 credits per month | Not stated |
| Enterprise web |
$2,499/mo | Monthly | Large organizations | 200,000 or more credits | Not stated |
Which PersonaHive plan to pick
| If you | Pick | Why |
|---|---|---|
| you want to run one small study first | Free | 250 one-time credits, no card required, full platform. |
| you are an individual or small team running occasional studies | Starter, 49 USD/mo | 2,500 credits per month; $39 per month if billed annually. |
| you run studies regularly | Growth, 199 USD/mo | 12,500 credits per month; $159 per month if billed annually. |
| you run a heavy research program | Scale, 599 USD/mo | 45,000 credits per month; $479 per month if billed annually. |
| you are a large organization | Enterprise, 2,499 USD/mo | 200,000 or more credits, with annual terms available. |
What is free, what costs extra
Free access and trial
250 free credits, one time, no card.
No trial beyond the free credits.
Extra costs and taxes
Credit costs: 20 per persona, 20 for audience setup, 60 for AI survey creation (10 manual), 2 per persona per question plus a 20-credit run fee.
Checkout, invoicing, tax and refunds are handled by Polar as Merchant of Record, with Stripe for cards.
Costs that are easy to miss
- Studies consume credits fast; a large panel study can use most of a Starter month.
- Free credits are one-time, so after the first study you must subscribe.
- Checkout, invoicing, tax and refunds are handled by Polar as Merchant of Record, with Stripe for cards.
- Only nine markets are supported; other countries are onboarded on request.
PersonaHive pricing and usage limits
Prices checked Oct 1, 2026 on the official US pricing page. Official pricing ↗ Prices and limits change often.
Free access and trial conditions
250 free credits, one time, no card.
No trial beyond the free credits.
Paid plans: what changes as you upgrade
Starter web
$49/mo source (opens in a new tab)
Month
$39 per month billed annually.
For: Individuals and small teams
Limits
- 2,500 credits per month
Includes
- Full platform
Growth web
$199/mo source (opens in a new tab)
Month
$159 per month billed annually.
For: Teams running regular studies
Limits
- 12,500 credits per month
Includes
- Full platform
Scale web
$599/mo source (opens in a new tab)
Month
$479 per month billed annually.
For: Heavy research programs
Limits
- 45,000 credits per month
Includes
- Full platform
Enterprise web
$2,499/mo source (opens in a new tab)
Month
For: Large organizations
Limits
- 200,000 or more credits
Includes
- Annual terms available
Usage caps, credits and extra costs
Credit costs: 20 per persona, 20 for audience setup, 60 for AI survey creation (10 manual), 2 per persona per question plus a 20-credit run fee.
Checkout, invoicing, tax and refunds are handled by Polar as Merchant of Record, with Stripe for cards.
How much PersonaHive costs per year
At the listed prices, a single user pays between $588 and $29,988 a year on the fixed-price plans, or nothing on the free tier within its limits. Annual billing discounts, taxes and usage-based extras are listed per plan above where the vendor publishes them.
PersonaHive FAQ
How many credits does a study cost?
A study of 250 personas answering 15 questions on a new panel is 12,600 credits, about $168 on Scale, $201 on Growth and $247 on Starter. source (opens in a new tab)
Does PersonaHive have a free plan?
It gives 250 free credits, one time, with no card required. There is no trial beyond that.
How many credits does a study use?
20 per persona, 20 for audience setup, 60 for AI survey creation (10 manual), and 2 per persona per question plus a 20-credit run fee.
How much is PersonaHive Starter?
49 USD per month, or $39 per month billed annually, for 2,500 credits.
Can PersonaHive replace real respondents?
No. Respondents are synthetic, so regulator-bound claims and legal substantiation still need real participants.
More about PersonaHive
- Full PersonaHive guide: features, use cases, how-to and sources.
- PersonaHive alternatives with their prices.
- Best research & search tools compared by price.
- LLM API token cost calculator if you pay per token instead of per seat.