Head-to-head · profiles checked Sep 29, 2026
Choose Recraft for logos, icons and brand illustrations: it lists editable vector output and paid plans with commercial rights. Choose Leonardo AI for a broader image and video toolkit with clear prices: Essential $12, Premium $30 and Ultimate $60 per month. Leonardo AI and Recraft both have a free plan with public images. Recraft's paid USD prices are Not stated.
We based this comparison on our verified profiles of both tools, checked 2026-09-29, and we ran no benchmark for this pair, used no third-party benchmarks and took no vendor payments.
Pick Leonardo AI if you want a documented price ladder from $12/mo, short video clips, trained custom models and a mobile app. Pick Recraft if you make logos, icons or brand illustrations and need editable vector output, or if you want ownership and commercial rights spelled out for paid plans. Recraft's paid USD prices are not stated in its profile, so confirm them on its pricing page. On the Leonardo AI and Recraft free plans, images are public.
Based on our verified profiles of both tools (checked 2026-09-29, sources fetched 2026-10-01); we ran no benchmark for this pair.
Our own captures of each vendor's public pages. Click a frame for the full-size image.
If you only want the answer, this is the table. Everything below is the evidence from the two documented profiles.
| You want to | Use | Why |
|---|---|---|
| Make a logo or icon as an editable vector | Recraft | Recraft lists editable vector graphics as an output; Leonardo lists no vector output. |
| Create a flat illustration for a brand or website | Recraft | Recraft's use cases include brand imagery and illustrations for design projects. |
| Generate concept art or fantasy illustrations | Leonardo.Ai | Leonardo lists concept art and illustration variations for artists and game artists. |
| Make marketing or social media visuals | Either | Leonardo AI and Recraft both list marketing visuals; Leonardo needs a paid plan for volume, Recraft for commercial rights. |
| Turn a still image into a short video clip | Leonardo.Ai | Leonardo lists AI video and motion tools; Recraft lists none. |
| Make product images for an online shop | Recraft | Recraft lists product visuals and mockups for online sellers. |
| Upscale an image for print | Leonardo.Ai | Leonardo lists upscaling for print and high-resolution delivery. |
| Keep one character or style across a series | Either | Leonardo lists character and style consistency and custom models; Recraft lists styles from reference images. |
| Use images for client work without extra licensing | Recraft | Recraft states paid plans grant ownership and commercial rights; Leonardo's terms are Not stated. |
| Generate images from my own code or app | Either | Leonardo AI and Recraft both offer an API, billed separately from the app plans. |
| Plan | Tool | Price | Limits |
|---|---|---|---|
| Leonardo Free | Leonardo.Ai | $0 | 150 tokens per day |
| Leonardo Essential | Leonardo.Ai | $12/mo | Monthly token allowance (amount not verified) |
| Leonardo Premium | Leonardo.Ai | $30/mo | Larger monthly token allowance (amount not verified) |
| Leonardo Ultimate | Leonardo.Ai | $60/mo | Largest solo token allowance (amount not verified) |
| Leonardo Team Starter | Leonardo.Ai | $24/seat/mo | Shared token pool |
| Leonardo Team Growth | Leonardo.Ai | $48/seat/mo | Shared token pool |
| Recraft Free | Recraft | $0 | Images owned by Recraft, public gallery; not licensed for commercial use |
| Recraft Basic | Recraft | Not stated | Price not readable; subscription credits and top-up credits |
| Recraft Pro | Recraft | Not stated | Price not readable; subscription credits and top-up credits |
| Recraft Teams | Recraft | Not stated | Price not readable; shared top-up credits across seats |
| Recraft API | Recraft | Usage-based, price per unit Not stated | API Units are prepaid and do not expire |
USD as published on each vendor's pricing page, checked Sep 29, 2026. Leonardo.Ai pricing in full · Recraft pricing in full
| Leonardo.Ai | Recraft | |
|---|---|---|
| Free allowance | 150 tokens per day | Not stated |
| Paid allowance | Monthly tokens; amounts not verified | Monthly subscription credits that reset each cycle and do not roll over; amounts Not stated |
| Credit rollover | Not stated | Top-up credits never expire; subscription credits do not roll over |
| Seats / team | Team Starter and Team Growth with shared token pools | Teams plan with shared top-up credits across seats |
| Feature | Leonardo.Ai | Recraft |
|---|---|---|
| Image generation | Yes | Yes |
| Vector output | Not stated | Yes |
| Video clips | Yes | Not stated |
| Custom or trained models | Yes | Not stated |
| Styles from reference images | Not stated | Yes (up to 10 for V4 Styles) |
| Upscaling | Yes | Not stated |
| Inpainting and outpainting | Not stated | Yes (via API) |
| API | Yes (sold separately) | Yes (prepaid API Units) |
| Mobile apps | Yes | No (Web and API only) |
| Leonardo.Ai | Recraft | |
|---|---|---|
| Training on your data | Not stated | Third-party providers may not train on your inputs or outputs; Recraft may use data for its own models unless you opt out (opt-out route not verified) |
| Retention | Not stated | Not stated |
| Commercial use and visibility | Free plan generations are public; paid plans offer private generations. Commercial terms Not stated | Paid plans grant ownership and commercial rights; free images are public, Recraft-owned and not licensed for commercial use |
| Business controls | Not stated | Not stated |
Taken from each vendor's published policy pages at the time of our check. Policies change; the source links are at the bottom.
AI image, video and design generator with a free daily token plan, paid tiers, team plans and a pay-as-you-go API.
Free stops at: 150 tokens per day
Verified leonardo.ai (opens Leonardo.Ai website in a new tab)
Free · paid from $12/mo US · checked Sep 29
AI image generation studio and model family for designers, marketers and sellers, available in a web studio and via API.
Free stops at: Images owned by Recraft, public gallery, Not licensed for commercial use
Pricing US price unconfirmed
Yes, Leonardo AI and Recraft both have a free plan. Leonardo gives 150 tokens per day and free generations are public. Recraft's free images are owned by Recraft, shown publicly and not licensed for commercial use.
Recraft. Its profile lists editable vector graphics as an output. Leonardo's profile lists images, short video clips and upscaled images, and does not mention vector output.
On Recraft, paid plans grant ownership and commercial rights; free images are not licensed for commercial use. Leonardo's commercial terms are Not stated; its paid plans add private generations.
Yes, Leonardo AI and Recraft both have an API. Leonardo sells its API separately, pay-as-you-go or custom, and API credit does not expire. Recraft bills prepaid API Units that do not expire and are non-refundable.
Only official vendor pages. No third-party benchmarks, forum threads or press were used. How we review.
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