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  • Midjourney ×
  • Leonardo.Ai ×

Comparator · Image generation

Starting price$10/mo · $12
Free tierno · yes
Plans documented5 · 6
Platforms1 · 3
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Comparison of Midjourney, Leonardo.Ai
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Category Image generation Image generation
Main use cases
  • Concept art and illustration
  • Marketing and social media visuals
  • Mood boards and style exploration
  • Animating images into short videos
  • Generating concept art and illustrations
  • Creating marketing and social visuals
  • Producing short AI video clips
  • Training custom models on a personal style
  • Integrating image generation via API
Best for Designers and illustrators, Marketers creating visual content, Creators exploring visual styles Hobbyist artists, Content creators, Small creative teams, Developers needing an image API
Platforms Web Web, Mobile, API
Pricing model Paid Freemium
Pricing

Basic $10/mo, Standard $30/mo, Pro $60/mo, Mega $120/mo; 20% off with annual billing ($8, $24, $48, $96 per month). Extra fast GPU time $4/hr.

Checked Sep 30, 2026. Official pricing ↗

Free $0 (150 tokens/day); Essential $12/mo; Premium $30/mo; Ultimate $60/mo; Team Starter $24/seat ($72/mo shown); Team Growth $48/seat ($144/mo shown); API pay-as-you-go or custom. Prices ex. tax; billing period not stated (page has a yearly/monthly toggle).

Checked Sep 29, 2026. Official pricing ↗

Key features
  • Text-to-image generation from prompts
  • Image prompts and style personalization with moodboards
  • Upscale, vary, zoom, pan and Editor tools
  • Image-to-video animation
  • Relax mode for unlimited generations on higher plans
  • Stealth mode on Pro and Mega plans
  • Text-to-image and custom-model generation
  • AI video / motion tools
  • Image and video editing that keeps characters and style
  • Upscaling for print and high-resolution delivery
  • Team plans with shared tokens
  • Developer API with many third-party models
Pros
  • Strong focus on artistic, stylized image quality
  • Commercial usage rights on all paid plans (per its plan comparison)
  • Annual billing gives a 20% discount
  • Images can be turned into videos in the same product
  • Free plan with 150 tokens per day
  • Paid plans from $12/month
  • Team plans with shared token pools
  • API credit does not expire
Limitations
  • No free plan; a subscription is required to generate
  • Images are public by default unless you use Stealth mode (Pro and Mega only)
  • Companies with over $1M annual gross revenue must use Pro or Mega
  • Getting a specific result can take many prompt iterations
  • Free plan generations are public
  • Usage limited by token allowances
  • Relaxed unlimited generation applies only to selected models
  • Prices shown exclude tax
Ratings
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Editorial
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Users
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Review status Listed

Verified Sep 30, 2026

Listed

Verified Sep 29, 2026